Posts Tagged as marketing

Achieving Mammoth Returns from the Largest Social Media Network

Six Tips for Facebook Marketing Success

Gaining trust and word-of-mouth marketing from the family and friends of existing clientele could be just a post away – with the right real estate selling tips for Facebook marketing success. How can you achieve the positive attention that will earn you a spot with the “in-crowd?”

The steps to attaining Facebook marketing success are simpler than you think:

1. Be professional.
Specifically, don’t use your personal page. It lacks professionalism – and more importantly, you’ll miss out on business features like contests and insight-checking capabilities.

2. Strut your stuff.
Show off your listings’ neighborhood, posting local events (venues being built, festivals, employment opportunities, and more…), expressing their benefit to the community and sharing your passion and knowledge for the area where you sell homes.

3. Show and tell.
Use images and videos when you update, which are among the most popular and engaging forms of Facebook content. The more likes, shares, and comments your posts get, the more exposure you can achieve.

4. Celebrate milestones.
Post subtle, visually appealing welcome messages (that do not mention names) such as a key or welcome mat snapshot to celebrate a new homeowner’s “possession day.” Your clients will know who they are and that you genuinely care enough to follow up.

5. Get competitive.
Contests and sweepstakes are a great way to get to know your clients’ likes and dislikes a little better and deepen relationships. Third party apps like Wishpond (required to run them on FB) simplify the process.

6. Use the golden rule.
You can use Facebook to post your listings too, just remember to keep it 80/20: 80% content and lifestyle topics, 20% agent and product topics (like listings). This will ensure a social, engaging page.

Don’t let social media scare you. Get the real estate selling tips and tricks you need to boost your marketing efforts. Establish a deeper connection. Contact Properties Online today.

Hang Up That Phone and Start Connecting Face to Face

Get Off The Phone
Get Off The Phone

Think if you make one more cold-call trying to snag a listing that you’ll lose your mind? Industry lemmings may tell you this is one of the real estate trends for 2016 that you can’t circumnavigate if you want to get results. This fixed mindset murders outside-the-box thinking that motivates agents to find innovative new ways to grow their business.

You mean I have another, less mind-numbing option?
It shouldn’t surprise you to discover there are better ways to generate leads despite this rut the industry seems perpetually stuck in. Most people haven’t had a landline in 15 years. Ditch those phonebooks and dialer services for newer, more effective methods that build relationships and trust in a way cold calling never will.

What can you do today to effectively double your business?

  1. Outsource paperwork – not relationships.
    Drop your phone-ready, smarmy salesperson persona and trade it in for in-person meetings that foster the kind of relationships that create devotees who are wild-and-crazy about you. Clients that brag on your behalf result in buyers that reach out to you and who are determined to work with your team. Reach-out with…

    • Email
      Real ones (from you) – not the canned garbage customers expect. Aim for once-per-week.
    • Blogs
      That solve problems, not merely direct SEO traffic.
    • Video
      Raw footage that solves problems for prospects.
  2. Recycle.
    Re-post the above in-person responses, taking advantage of all social mediums to aid other potential clients, cementing your knowledge-base and brand.
  3. Stop reliving the definition of insanity.
    Instead of disposable, sell-and-drop clients, and over-large teams featuring multitudinous virtual assistants, let-go of vanity metrics (“I have a 20-person team”). Double your business with a team one-quarter the size (and payroll), and heavier in buyer’s agents than VA’s.

Get stuck on the right real estate trends for 2016 – instead of merely following the flock. Differentiate yourself with Properties Online today.

Use Twitter to Build Your Brand Recognition

Don’t fool yourself. Even if you are a single agent, working for yourself, you still have a brand. Your brand is more than just your image – it is people’s perception of your image, of you, of your business, your credentials, your reputation – you get the idea. As social media takes a stronghold on the world of branding and marketing, we are learning newer and better ways to use it to our advantage. Let’s talk about how you can use Twitter to build your brand recognition.

You may want to sit down and map out a brand strategy. Do a bit of Google research or play around on HootSuite (after setting up a free account, of course), and work out ways other people are building brand awareness through social media. See what catches your eye and what you personally find attractive, endearing or smart. Twitter can also be a great platform to promote open houses and other home events.

Twitter can be instrumental in building brand recognition, because it operates in real time and has tremendous reach. You don’t have to be someone’s “friend” or “connection” to start a conversation. Using hashtags and Twitter Chat gives you – and anyone – the chance to be in on the conversation. This is where the real connections get made.

Make sure others will want to know you by updating your Twitter photo and bio. Be approachable, include an interesting fact or two about yourself or your business, say what you like to talk about, and use a great picture (don’t be the egg!).

Here a few tips to getting the most out of Twitter when you’re trying to build brand awareness:

Use photos and videos. Twitter stats show that tweets with images and videos get retweeted more often.

Use hashtags. Experts say to use three separate hashtags for each tweet to help your tweets rise above the masses. Mix them up, post the same content in different ways, using different hashtags. And absolutely use relevant trending hashtags – get involved in larger conversations for greater exposure.

Ride on the coattails of others. If you’re selling a fixer-upper with a ton of potential, try tweeting about it during episodes of Rehab Addict. Want to encourage buyers to use an agent? Tweet while they’re watching Love It or List It. Or use the Million Dollar Listing time slot to tweet about that gorgeous horse ranch you’ve just listed for a new client. Research shows that using relevant hashtags during a trending TV show can really boost your Twitter exposure.

Be yourself. As a real estate professional, your brand ultimately comes down to YOU. Make things personable and personal. Stick to what you know and what you like. Tweet things that interest or engage you. Retweet and comment often, when others tweet things that are important or interesting to you. Thank those who follow and retweet you.

Social Media Marketing for Real Estate

Social media marketing is essentially word of mouth marketing, but it is done on a much bigger scale thanks to the Internet.

Social media marketing is essentially word of mouth marketing, but it is done on a much bigger scale thanks to the Internet.

The idea of social media is that you simply talk with people – you reach out and network and have discussions just as you would have in a real life business function. The fact that it is online social networking extends your reach far beyond your immediate area, and makes networking much easier, because it can be done from your home computer, your laptop, tablet, smartphone or from the office desktop.

The secret to having a successful social media marketing campaign is to be genuine, and this is true for any type of social media campaign, including real estate. Reach out to relevant people – don’t just follow anyone – and initiate real conversations. Try to be as helpful as you can! Many business owners are using Twitter Search to create an ongoing search for a certain keyword. Every time someone mentions that keyword on Twitter, you get the opportunity to respond.

For example, if you specialize in Phoenix, AZ, homes, you might want be alerted when people mention “Phoenix homes” or “Phoenix real estate” on Twitter. See if you can help or contribute to the conversation, and after you have contributed, follow that person.

This strategy will help you build a social media account that is not just active and vibrant but also very effective, because it focuses on your target market.

Drip Email Marketing for Real Estate Agents

Drip email marketing programs enable you to automate your email marketing.

When working to grow your business, one of your biggest challenges as a real estate professional is the typically long buying cycle in the real estate market. Unlike an e-commerce merchant, for example, who offers items on the web and pretty much either sells them immediately to those who land on her site or not at all, your sales cycle takes time to mature. Drip email marketing for real estate agents can make a significant and positive difference to your sale cycle.

The time lapse between the point at which a person contacts you, whether via referral or through your website, and until they actually buy a house, is usually at least several months, and sometimes even longer. That’s why your goal as a realtor is not just to generate leads, but also to nurture them until they are ready to buy.

Lead nurturing means staying in touch, contacting your leads (which include past clients) periodically, and providing them with valuable material. You don’t want to nag! You want to establish yourself as someone who is willing to assist even before they officially become your clients. One of the best ways to do that is to send prospects periodic emails with relevant info such as buying and selling statistics in their area, a list of homes that might be of interest to them, or tips on buying and selling a home. But managing such an email campaign manually, when you have more than a few leads, is time consuming – so time consuming in fact that if you don’t automate your email marketing campaign, chances are you just won’t do it!

Drip email marketing programs were designed to help. These programs enable you to automate your email marketing. Instead of doing it all manually, you enter each new contact into the program’s database, then determine how often you want to email them and with what content. The system does the rest, freeing you to focus on generating new leads and on closing deals.

Considering the high value they give you, drip email marketing programs are surprisingly affordable. Drip365, for example, one of our favorite drip email marketing programs, costs just $19.95 per month, and offers a free 30-day trial.