Posts Tagged as Mobile Devices and Real Estate

How to Market Real Estate to Generation Z Buyers

How to Market Real Estate to Generation Z Buyers

With more mobile phone connections existing than people on the planet, real estate news points to changing teams – particularly when it comes to marketing to Generation Z buyers. As smartphones continue their climb to the top as the go-to marketing channel, how will you reach Gen Z buyers?

Small Screen, Big Impact
Over 50% of kids under 18 were raised in homes without a landline. And forget Tracphones – 85% of their phones are smart. This is having huge repercussions on marketing tactics for Gen Z buyers.

What’s the Best Way to Market to Gen Z?

– Not ‘Mobile-First’… ‘Mobile-Only…’
Because of Gen Z’s ‘mobile-only’ focus, mobile advertising will comprise one-third of advertising dollars in the next few years. How portable is your current realty campaign?

– Push-‘Em, Don’t Pull-‘Em
Push notifications, those app-base pop-ups that litter your smartphone, are three-times more likely to be opened than emails by Gen Z buyers, showing an opt-in rate of 36% in iOS real estate apps.

– App-Happy
90% of mobile device time is spent in apps, versus Internet browsers. A quick-and-dirty app won’t work though – Gen Z leaves frustrating apps roadside. Instead of buggy apps, look to marketing tools flexible enough to incorporate with today’s latest social networks.

– Short-Sighted
Multi-screen users, Gen Z browsers bounce from device-to-device, with an attention span of mere seconds. Tweet. Insta. Snap. If you can’t engage them fast – they’re gone. For this genre, YouTube video marketing is the medium of choice.

– Socially Commitment-Phobic
It’s hardly real estate news that Gen Z-ers spend a lot of time in social apps. But what may be news to older generations: They’re a fickle lot, with favored social platforms rapidly morphing. Without a flexible marketing platform that can rapidly shift, you’ll be left in the rearview.

Marketing to these ‘creatures of the moment’ taking you a blue moon? There’s a better way. Learn more about the latest integrative technology from PropertiesOnline today.

Consumer Empowered Real Estate Information Changes Agents' Selling Models

Leverage Mobile Devices to Become Your New Lead Engine

Missing opportunities to capture mobile leads? Today, real estate IS mobile, rivaling and often beating desktop real estate perusal. A critical aspect of your business, those missing out on mobile leads are at an extreme disadvantage, as quick follow up often makes the difference between a lost lead and a closed deal.

Take Advantage of the Latest Tools & Tech Available to Capture Mobile Leads:

– Mobile-Specific Websites
The older tech of desktop compatible sites makes online shopping difficult for consumers. Have you taken advantage of Properties Online single property website tech, including a mobile-specific version designed to load fast and provide the optimal display of valuable property information on small screens?

– Mobile Guest Book
Prospects perusing properties via mobile devices? Mobile Guest Books capture lead information, facilitating the rapid response times today’s buyers expect.

– QR Codes
Offering QR codes, a new type of bar code specifically for smart phones and mobile devices, helps customers find the home information they need, quickly directing prospects to the right website page (and you!) sans the aggravation of searching.

– Smart Lead Capture (SLC)
Capture mobile leads by offering potential buyers the opportunity to text for more information about a home listing, assigning each property a unique Smart Capture Code that instantly sends the user property info and a link to its mobile website. Program text auto-responders, entering a short message that is dynamically sent to each texting prospect, receiving a Lead Alert text on your own mobile device to ensure a fast follow up.

– Virtuets
Nothing’s more popular in today’s mobile era than video. Learn more about ways you can expand your brand exposure with the help of our fast, affordable video builder tool, create stunning personal promotion and listing videos, free with your single property website subscription.

Don’t miss out on the latest tools and tech to capture mobile leads. Discover more about these exciting opportunities from Properties Online today.