Tag archive for "mobile technology" | Blog.PropertiesOnline.com

What Does Zillow Think Will Happen With the Housing Market in 2020?

While the subprime mortgage crisis triggered the Great Recession of 2008, the U.S. real estate market has largely recovered from that disaster, with some home prices actually appreciating above pre-collapse values. What real estate trends will be driving the market in 2020? According to online real estate company Zillow, it could be a mixed bag.

How Will the 2020 Economy Affect Real Estate Trends?

Over the last 10 years, the U.S. market has been riding the wave of unprecedented economic expansion. But when Zillow surveyed 100 real estate experts and economists about their predictions for 2020, almost half of them responded that a recession was likely, possibly starting as early as the first quarter.

Unlike the last recession, the housing market is not expected to be the catalyst. Concern this time is focused on monetary policy, specifically the Federal Reserve’s actions regarding interest rates. Higher interest rates would pump the brakes on rising home values, which would make houses more affordable, but raising rates too quickly could usher in an economic slowdown.

Outlook for 2020 Housing Market

In last year’s survey, geopolitical issues were the hot button topic expected to influence the economy. Now that monetary policy has surpassed those concerns, other points to watch include the trade war with China, a potential stock market correction and high inflation rates.

Terry Loebs, founder of Pulsenomics, the company that conducted the Zillow survey, expressed optimism about continued health of the housing market. According to Loebs, factors such as constrained supply, persistent demand and low unemployment will surpass rising interest rates when it comes to impact on real estate trends.

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The Internet is a Big Place. Make Sure People Can Get Results on Search Engines.

Smart Lead Capture Embraces the World of Mobile for You

Some of the hardest real estate business tips for agents to embrace involve technology. Learning curves can be overwhelming, especially for busy agents. However, in today’s world most of us are already heavily embedded in the high-tech communication form of choice: Texting. Used widely across all populations, Millennials can’t get enough of it; Generation Z, next in line for first home purchases, can’t put it down. Gen X’rs, Boomers and even some of their senior predecessors have jumped on the texting bandwagon. Are you taking advantage?

A must-have for every agent
People never leave home without their smartphone, enjoying it as a means of fast, easy access to people and information. With Smart Lead Capture, providing this on-demand access can also be fast and easy for you, trimming response time from hours to seconds, and snagging potential clients before they go elsewhere.

Mobile is the wave of the future…
And incorporating it into your marketing practices is surprisingly easy. Chances are you already use it as a primary means of communication, but have been shying away from integrating it more fully into your marketing agenda due to “the fear factor.” Luckily, Smart Lead Capture embraces the world of mobile for you.

Simple implementation that allays fears
Add a property listing and the Smart Lead Capture System automatically generates a mobile property website and Smart Capture Code. Add codes to digital and print marketing materials with a quick cut-and-paste or pre-printed stickers, and prospects can easily “text for more information.” This will allow you to capture clients fast and first with the help of immediate lead alert texts and a rapid auto-response, which will provide the quick follow-up that’s necessary to build relationships in today’s mobile world.

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2016 Real Estate Trends: The Move Towards Online Real Estate

Has 2016 Delivered on the Projected Commercial Real Estate Trends?

Trends are emerging that will disrupt “business as usual” in the commercial real estate market. Dropped your crystal ball? No worries – we’ll fill you in…

Time’s they are a changin’ – redefining this market segment and plotting a new course:

• More general development
In this sixth year of recovery, office, industrial, hotel and residential development are expected to grow as the economy shapes-up, interest rates increase, and access to financing widens.

• Retail stalls, warehouses boom
As e-commerce continues to change the landscape with faster delivery options and the rise of online shopping/in-store pickups.

• Autonomous vehicles and car sharing
Could transform real estate markets – and parking situations. This includes drones and driverless vehicle technology.

• Flexibility is key
The process of identifying space to meet consumer needs (variable schedules, shifting calendars, shared space) will be accelerated due to high demand. Real estate owners should be looking to form partnerships with these shared providers.

• Multi-tasking environments will be in huge demand
Places where people can work/live/play 24/7 – on-site and without the 30+ minute commute. And this re-urbanization is underway globally.

• Rising capital investments
As institutional investors strive to take advantage of these changes and boost portfolios. Mergers/acquisitions will rise, and REITs could go private through buyouts.

• Customer migration to online real estate shopping, sales, and more
Tenants/customers looking for better, faster service will rely on the Internet for more data access (i.e.: who has the space they’re looking for at the best price), as well as the streamlining of property operations (hint: controlling heating and air conditioning systems/costs are only the beginning). Real estate owners must start investigating ways these evolving technologies can improve interactions with tenants and customers now if they want to ensure future success.

Don’t get stuck in the past, look into the future of commercial real estate. Take advantage of the next generation of real estate sales technology. Grow with the changing world with Properties Online today.

Have you heard of RoomScan?

Have you heard of RoomScan? This is one of the most simple and exciting pieces of mobile technology I’ve seen in a while – and it great for real estate professionals. With RoomScan, you can draw up a floor plan or figure out the dimensions of a room in mere seconds. You can input your own data or make adjustments manually, as well.

The app has been designed for users at all points on the technical comfort spectrum. Voice prompts walk you through what needs to be done, step-by-step. You simply hold you phone up to a wall, wait for the beep, and move on to the next wall or corner.

With the pro version, you can not only include doorways, but you can move beyond a room. Scan an entire floor and RoomScan will stitch the rooms together for a complete floor plan!

All you need is an iPhone to use the app, and there is a free version available (though only the paid version will include doorways). The paid version is currently $4.99 through the iTunes store.

Watch the demo video below, or click HERE to see a collection of different demo videos put together by RoomScan’s creator Locometric.

Promote Yourself by Video to Increase Exposure and Sales

Mobile Technology for Real Estate Agents

Mobile technology is particularly exciting for real estate, because it allows the agent or broker to operate in real time, providing top notch service and response.

Real estate professionals have never been, as a whole, early adopters of technology, despite proven benefits. But falling behind when it comes to applicable technology can cost you money, and a lot of it. Mobile technology for real estate agents is a hot, growing field. What do you know about it?

The average real estate agent is in his or her mid-50s (57, to be exact). This is a contributing factor to the prevalent use of outdated technology in the business. But realtors are adopting mobile technology. Smartphones are commonplace. Tablets and iPads are growing in popularity. These devices enable location aware applications at very reasonable price points, designed for use on systems most people are already familiar with. It’s win-win-win-win!

Mobile technology is particularly exciting for real estate, because it allows the agent or broker to operate in real time, providing top notch service and response.

Handy SMS mobile tools like Smart Lead Capture allow real estate professionals to market their listings and capture leads over mobile devices. With smart lead capture, agents and brokers can capture leads by offering their clients the ability to “text for more information” about a property listed for sale or rent. The system stores and displays all of the property information and displays it to the prospects in a manner that best fits the user’s mobile phone. Information can be sent as a text message or over the internet via a mobile browser.

You can also ensure you never miss a text lead by setting up SMS Auto-Responder technology. Similar to email auto-responders, SMS Auto-Responders allow you to send an automated response via text message as soon as a prospect utilizes your text for information service provided by Smart Lead Capture. You can write custom messages for each of your listings, and they’ll be sent automatically.

Over half of prospects (56%) expect to be contacted within 30 minutes of expressing interest in a property, according to NAR statistics. This kind of high expectation leaves no margin for error. Taking advantage of the many affordable mobile technology tools now available to real estate professionals helps you close the gap, more and more.

Mobile applications like Lead Alert send instant leads via SMS (text) message, so that follow-up can happen in real time. Respond while a prospective buyer’s interest is at its peak – while they’re standing in front of the property or clicking through its individual property website.

We could spend weeks covering mobile technology for real estate professionals (and maybe we will!), but this is a great place to start. There is no shortage of awesome applications and new developments. Just a little investment will take you and your real estate business a long way.

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