Posts Tagged as Mobile

What’s new for you in 2015?

January has always been known as the month for resolutions. It is also a great month for predictions. I love seeing what experts anticipate for the coming year in areas like technology, marketing and real estate. Each new year is full of possible, and things unknown yet to come. So, what’s new for you in 2015? Where will your real estate business take you? Will you (continue to) embrace digital technology and social media marketing to better market and sell your listings? Will each of your listings have its own single property website? We’d love to be part of your resolutions.

January has always been known as the month for resolutions. It is also a great month for predictions. I love seeing what experts anticipate for the coming year in areas like technology, marketing and real estate. Each new year is full of possible, and things unknown yet to come. So, what’s new for you in 2015? Where will your real estate business take you? Will you (continue to) embrace digital technology and social media marketing to better market and sell your listings? Will each of your listings have its own single property website?

I’ve been scanning 2015 prediction lists, and when I do I end up smiling. Mobile, social media, video – they’re all buzzwords again. And we’ve got you covered in all directions.

We are looking forward to an incredible year. Before I go back to our more typical posts next week, I just wanted to take a moment to talk about what we’re doing and what we’re excited about at Team Properties Online. We live and breathe real estate and technology. Getting to put them together has been fun for over a decade now.

We are committed to a bigger and better 2015, and we’re excited to have you on the journey. One of our tasks as an online real estate marketing firm is to watch trends. Video is not a trend. Video was the future. Now it is the, well, now. In addition to our top-of-the-line single property websites and agent websites, we are offering new video solutions in a big way. In addition to our easy-to-use Video Builder solution, we are in love with Virtuets, our video marketing, website content and property videos solution. You can incorporate Virtuets Video for Real Estate into any of your Properties Online products or services, dramatically increasing their impact. Have a look HERE for sample content to see just what I’m talking about. You can be using these videos on your real estate websites right now! Articles and video are now the most popular formats for content marketing, and as you can see, we make sure you can do both.

Did you know that the 45-55 age group is now the fastest growing age group on Facebook, and that Facebook adds 600,000 new mobile users every single day? Did you further know how easy it is to put your listings on Facebook with our Facebook App? You see, we have everything you need linked to everything else you need.

A whopping 91% of customers say they’d give referrals, but only 11% of sales people ask for them. Crazy, right? Did you know that when you use Properties Online for your agent and single property websites, we have a feedback and referral system built right in? You hardly have to lift a finger to get the results and information you need. We like it that way, because we know you’re bending over backwards for your home buyer and home seller clients.

What I’m getting at is that I hope we are part of your New Year’s resolutions for 2015. I hope you want to join us on the fabulous journey that is real estate and website technology. We’d truly be honored to help your business grow this year.

It’s Time to Up Your Game. Are You Ready?

William Gibson once said, “The future is already here — it’s just not very evenly distributed.”

I can’t help but think of that quote when I look at statistics on real estate marketing – particularly what buyers and sellers want and how many real estate professionals are able or willing to meet that demand. Home buyers and sellers are consumer. They, like all consumers, want accurate information immediately, in ways convenient and flexible to their ever-changing needs.

William Gibson once said, “The future is already here — it’s just not very evenly distributed.”

I can’t help but think of that quote when I look at statistics on real estate marketing – particularly what buyers and sellers want and how many real estate professionals are able or willing to meet that demand. Home buyers and sellers are consumer. They, like all consumers, want accurate information immediately, in ways convenient and flexible to their ever-changing needs.

Did you know that, according to NAR:

• 92% of homebuyers used the Internet as an information source
• 73% of homeowners say they’re more likely to list with a realtor who offers video
• Only 4% of agents actually offer video as part of their marketing package to home sellers
• 75% of Internet homebuyers drove by or viewed a home they saw online
• 43% of buyers first found their home on the Internet
• 56% of home buyer prospects expect to be contacted within 30 minutes of expressing interest in a property

According to Forrester Research it is 50 times easier to achieve a page 1 ranking on Google with a video. And NPD tells us that mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users.

If your response to this is “So what?” you have got to get with the program! Mobile is here. Which means your websites (agent website, single property websites, etc.) better have responsive design. Your clients—homebuyers and home sellers—want you to respond to their needs FAST. Meeting that demand requires an investment in technology, like Smart Lead Capture. And video simply must be part of your real estate marketing offering.

I’m reminded of another quote, this one from Albert Einstein: “If you always do what you always did, you will always get what you always got.”

It’s time to up your game. Are you ready?

Promote Yourself by Video to Increase Exposure and Sales

Mobile Technology for Real Estate Agents

Mobile technology is particularly exciting for real estate, because it allows the agent or broker to operate in real time, providing top notch service and response.

Real estate professionals have never been, as a whole, early adopters of technology, despite proven benefits. But falling behind when it comes to applicable technology can cost you money, and a lot of it. Mobile technology for real estate agents is a hot, growing field. What do you know about it?

The average real estate agent is in his or her mid-50s (57, to be exact). This is a contributing factor to the prevalent use of outdated technology in the business. But realtors are adopting mobile technology. Smartphones are commonplace. Tablets and iPads are growing in popularity. These devices enable location aware applications at very reasonable price points, designed for use on systems most people are already familiar with. It’s win-win-win-win!

Mobile technology is particularly exciting for real estate, because it allows the agent or broker to operate in real time, providing top notch service and response.

Handy SMS mobile tools like Smart Lead Capture allow real estate professionals to market their listings and capture leads over mobile devices. With smart lead capture, agents and brokers can capture leads by offering their clients the ability to “text for more information” about a property listed for sale or rent. The system stores and displays all of the property information and displays it to the prospects in a manner that best fits the user’s mobile phone. Information can be sent as a text message or over the internet via a mobile browser.

You can also ensure you never miss a text lead by setting up SMS Auto-Responder technology. Similar to email auto-responders, SMS Auto-Responders allow you to send an automated response via text message as soon as a prospect utilizes your text for information service provided by Smart Lead Capture. You can write custom messages for each of your listings, and they’ll be sent automatically.

Over half of prospects (56%) expect to be contacted within 30 minutes of expressing interest in a property, according to NAR statistics. This kind of high expectation leaves no margin for error. Taking advantage of the many affordable mobile technology tools now available to real estate professionals helps you close the gap, more and more.

Mobile applications like Lead Alert send instant leads via SMS (text) message, so that follow-up can happen in real time. Respond while a prospective buyer’s interest is at its peak – while they’re standing in front of the property or clicking through its individual property website.

We could spend weeks covering mobile technology for real estate professionals (and maybe we will!), but this is a great place to start. There is no shortage of awesome applications and new developments. Just a little investment will take you and your real estate business a long way.

Social Media Marketing for Real Estate

Social media marketing is essentially word of mouth marketing, but it is done on a much bigger scale thanks to the Internet.

Social media marketing is essentially word of mouth marketing, but it is done on a much bigger scale thanks to the Internet.

The idea of social media is that you simply talk with people – you reach out and network and have discussions just as you would have in a real life business function. The fact that it is online social networking extends your reach far beyond your immediate area, and makes networking much easier, because it can be done from your home computer, your laptop, tablet, smartphone or from the office desktop.

The secret to having a successful social media marketing campaign is to be genuine, and this is true for any type of social media campaign, including real estate. Reach out to relevant people – don’t just follow anyone – and initiate real conversations. Try to be as helpful as you can! Many business owners are using Twitter Search to create an ongoing search for a certain keyword. Every time someone mentions that keyword on Twitter, you get the opportunity to respond.

For example, if you specialize in Phoenix, AZ, homes, you might want be alerted when people mention “Phoenix homes” or “Phoenix real estate” on Twitter. See if you can help or contribute to the conversation, and after you have contributed, follow that person.

This strategy will help you build a social media account that is not just active and vibrant but also very effective, because it focuses on your target market.

Fortune Builders talk Technology for Real Estate

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If you have ten minutes, spend it watching JD Esajian from A&E’s hit show Flip This House and FortuneBuilders.tv discuss various technologies that benefit real estate professionals – from his own personal experience.

He focuses heavily on mobile technologies that can be accessed via mobile phone or tablet from anywhere in the world with an internet connection. The benefits? Real time results and a streamlined business.

Discover the benefits of technology for real estate using DocuSign for digital signatures, DropBox for file sharing, Google Drive for document sharing and shared editing, Google Voice, Numbers, and more.