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NAR

It’s Time to Up Your Game. Are You Ready?

William Gibson once said, “The future is already here — it’s just not very evenly distributed.”

I can’t help but think of that quote when I look at statistics on real estate marketing – particularly what buyers and sellers want and how many real estate professionals are able or willing to meet that demand. Home buyers and sellers are consumer. They, like all consumers, want accurate information immediately, in ways convenient and flexible to their ever-changing needs.

Do You REALLY Know Your Customer?

The most successful real estate professionals are “people” people. Even in the modern world, where more and more of the real estate transaction takes place online, the business itself is conducted by real people, in often intense and stressful situations … Really get to know your customer, and you’ll likely get to know them again, as well as some of their friends, family or colleagues.

Selling Homes in Today’s Market Requires Online Approach

I saw a great blog article today from Dave Ramsey’s website that asks, “Are You Using Outdated Methods to Sell Your Home”? You may be familiar with Dave already, as a result of his status and reputation as a financial guru. But he also has some smart stuff to say about real estate outside the financial context, and it turns out it’s the same stuff we’ve been telling you all along. Selling a home in today’s market requires an online approach. It’s as simple—and as complicated—as that.