Posts Tagged as Online Marketing Tips

Getting Started Can Sometimes Be the Toughest Part about a Business. Here are Some Tips!

Think Outside the Box: Online Reputation Management Tips

Do you have the real estate marketing tips you need to safeguard your brand image in the online marketing arena? While 90% of agents utilize social media as part of their marketing arsenal, 56% pay absolutely no attention to how their reputation is affected by such online activities. Are you making faux pas that could cost you financial success down the line?

Reputation is Everything
A few unflattering posts or bad reviews can really pummel your personal brand. Protect yours with these real estate marketing tips…

-Search Your Name
If you’ve ‘liked,’ commented on, or shared anything, you have a reputation. Investigate using different search engines, browsing through several results pages. Try different combinations of your personal/business/screen names. Do the same on each social media site.

-Dump Old/Bad Accounts
Reinvent yourself, closing accounts that negatively reflect on you.

-Take Control of Your Image
Join professional social sites, in addition to more common ones. Create positive posts, which are shown to appeal to consumers. Ask your clients for positive reviews/recommendations, frequently contributing professional blog content filled with useful, intelligent information.

-Set-Up Alerts
Be vigilant, setting up search engine alerts via Trackur, Social Mention, or Google Alerts, to inform you of when your name/business is mentioned online.

-Take Care with Negative Reviews
Be polite at all times, even if the post seems unfair. Allowing customers to post directly on your site offers better control. Take the high road, turning negatives into positives by apologizing publicly and proposing solutions. Once you’ve made peace, privately ask the offended party to remove the comment.

-Separate the Personal & Professional
As much as possible, keep your personal/professional lives separate, maintaining different profiles for personal and business social media accounts. (Create a personal account that omits your legal name, if need be.)

What does your online presence say about you? Step-up your game with the latest technology and real estate marketing tips from Properties Online today.

Should You Take the Repair or Money?

New Year, New Issues: The Most Influential Factors of 2018

Constantly ebbing and flowing with the day’s global events, real estate news seems to be always changing, making the task of keeping up with shifting trends a continuous challenge for agents. What trends are essential to your future success, and which are better left in the rearview mirror for the upcoming 2018 real estate selling season?

Real Estate Trends to Take Notice of in 2018
Of all the trends in real estate news to heed, these will be most influential to your sales success in the coming new year:

Online Marketing
Across the board, buyers and sellers are looking online first. Online sales and marketing are no passing trend, with those agencies with online branding dominating the realty arena, and those offering previously coveted inside information to everyday consumers leading the pack.

Social Networking
As with an online presence, marketing through today’s top social networks enables realtors to reach a far larger audience faster and with less hands-on effort. Providing information via casual online posts, photos, videos and links is now one of the ideal paths for marketing homes for all parties, from time-crunched agents to buyers and sellers.

Specialty Sales
Agents with a specialty genre will be center stage in the coming year, from those specializing in video listings to those showcasing luxury, ‘green’ and automated homes, and even agencies catering to Bitcoin purchases.

Home Automation
2018 will put home automation in the spotlight as technology becomes more affordable for the middle class – and more user friendly. Agents will need to stay ahead of the curve on this in order to put this technology to use to gain an edge over the competition.

Generation Z
Generation Z is entering the market, soon to snag the purchasing power of Gen-Y with yet to-be-determined habits.

What real estate news is on the radar for 2018? From trends and legislation to industry-leading tools and tech, stay at the forefront with PropertiesOnline.

SEO Tips for Optimizing YouTube Real Estate Videos

Real Estate Video & Marketing Go Hand-In-Hand

Despite being ‘mature’ technology, email is the longest lasting, most private social network venue available. And video usage in real estate marketing can help you make the most of this effective – and cost effective – marketing channel.

Achieving Top Video Newsletter Marketing Results
Closed, targeted, and permission-based, email makes the ultimate marketing ‘channel’ for clients, with 18.48% open rates. 98% of top-producing agents lean on such video emails for converting leads. Providing complete communication, video usage in real estate marketing newsletters gives your message a face, personality and voice that establishes the emotional connection customers crave and successful agents rely upon. Just ensure you’re using the right techniques to reach your potential client base.

What are the Key Steps to Video Email Marketing Success?

Labeling
Video newsletter sent from a person (i.e. JaneSmith@email.com) net better open rates than those from a company (RealEstateCity.com). Generic does not do well, and frequently sees the trash bin.

Segmenting
Instead of sending out one email to a massive list of prospects, targeting newsletter mails to 2-6 smaller lists can increase open rates by 27%.

Timing
Recent subscribers see higher open rates and increased activity compared to those receiving their fourth or fifth email – working to generate new subscribers and engaging new leads is key. Wednesday and Thursday offer the best open rates – but testing different days of the week may yield better results.

Tracking
Tracking open rates and reviewing who’s receiving which emails can give substantial insight into prospect engagement: Where are clients looking? What videos were watched? Which messages generated the most interest?

Function
Newsletters and videos must look and function well on a variety of devices, as 36% of all opens are on mobile devices, 33% on desktop, and 31% webmail.

Ready to Increase Your Viewing Audience?
Forge a smoother path to putting video usage in real estate marketing to work for you with the help of PropertiesOnline today.

Each Property Should Be Shown in its Best Light!

Each Property Should Have Its Own Video Are You Ready?

Video usage in real estate marketing isn’t up-and-coming – it has arrived. And if you aren’t on the bandwagon, your career may fall by the wayside. Now part-and-parcel of proper marketing protocol, if your property listings are lacking videos, you’re losing out on leads.

Videos Make Your Clients Happy
Listing videos get more views and engagement than their purely print counterparts. It’s a fact. To ensure success and prevent clients from second-guessing placing their home sale in your hands, you should want to use them as a regular part of your listing services.

Online is Where All Initial Showings Happen . . .
And video capitalizes on this, making quality photo and video content key to making each listing appear so desirable potential buyers feel pushed to look at it before it’s snagged. Here, lackluster effort can lose potential showings and damage your brand.

You must set the mood to create that ‘gotta have it’ vibe with stunning imagery of greenspace, views, newly-renovated kitchens and baths, maximized closet storage, superior neighborhoods, schools, and more.

Video Helps You Leverage ‘Spin-off’ Business
Social posts and sharing boost your brand and your listings gain marketing exposure without looking pushy, making video a great referral marketing tool.

You Can Create Stunning Listing Videos in Just Minutes!
Create short, HD-quality property videos from the same listing photos you use in the MLS in just minutes. Free with the Properties Online family of products, let Virtuets lend you a helping hand from production to syndication and sharing:

  • Automatically add captions/voice to match listing data.
  • Add intro clips, logo bumpers, photo/logo calls to action, music, background designs, and other custom combinations.
  • Automatically syndicate to YouTube.
  • Include a non-branded, IDX-compliant version.
  • And more!

Reduce the time you spend running from property to property for showings with the help of video usage in real estate marketing. Learn more about Virtuets fast and easy video builder from Properties Online today.