Posts Tagged as Online Marketing

Teardowns May Affect Your Business

Learn the Top Mistakes to Avoid Before Beginning with Real Estate Video

Beginning the journey into video use in real estate marketing may seem like a daunting endeavor. But with the latest video builder tool from Properties Online it can be easier than you think – provided you avoid these common video creation mistakes…

Don’t Go Viral for the Wrong Reasons – Know Before You Go
Before you “go live” with your first video, ensure production success by learning from the mistakes of others:

• Winging It
Videos, particularly bios done on-the-fly, are bad ideas numero uno. This represents you. If you’re going to do it, do it well. Write a script, dress the part, and practice before engaging.

• Lackluster Prep
Not prepping a listing before shooting is like showing up to an open house unshaven, in an old wrinkled tee-shirt, with poop on your shoe and papers hanging out of your briefcase. You’re investing time and money – this disregard will cost sellers.

• Letting it Grow Mold
Typically the local MLS makes it anything but easy to share your marketing videos. Luckily Properties Online Virtuets make it super-easy, with a non-branded IDX-compliant version to add to your local MLS and automatic YouTube syndication for boosting exposure.

• Not Branching Out
You’ll miss out on a massive chunk of potential clients if you never branch-out beyond simple listing videos for your website and MLS. Buyers watch community videos more – and agent finder searches on YouTube increase annually.

• DIY Endeavors
Data undeniably shows professionally produced videos far outperform their DIY counterparts. To maximize marketing effectiveness, you need the help of skilled video production, such as Virtuets video builder tool. Not only can it ensure professional results – it can cut your time investment significantly. The bonus: It’s free with any of the Properties Online family of products.

Get seen for the right reasons with the professional help and guidance of Properties Online, and ensure successful video use in real estate marketing today.

Real Estate Home Sales Are Hot! What's Up for the Rest of 2018?

Online Real Estate Site Outs Agent to Agent Commission Deals

Flat-fee real estate agency Trelora is at it again, publicizing Denver area agents’ home selling commissions. Trelora considers the information among public service real estate selling tips, aimed at giving buyers “access to all of the information so they can make the best possible decision during their home buying process, and not worry that they’re being pushed toward a more expensive home because it affects their agent’s income,” according to Trelora CEO Joshua Hunt.

Not the First Time
The last time (in February 2015) the Denver-based company attempted to provide information on buy-side commissions with its online listings, they were served with a cease-and-desist order from the region’s MLS, REcolorado, citing a violation of Internet data-exchange rules regarding the display of MLS information.

How’d They Pull It Off This Time?
Per an agreement reached with REcolorado, now those looking to take a gander at commission information can set up a secure account with Trelora, signing a non-disclosure. The agreement is non-exclusive, allowing potential clients to continue to work with other firms.

The Devil in the Details
55,634 homes worth $22.2 billion were sold last year in metro Denver, according to the area Association of Realtors. Trelora estimates commissions at around $1.25 billion. Denver-based Trelora promotes a flat fee of $2,500 per buy-side commission, regardless of home price, unlike the percentage-based fee structure of traditional residential real estate companies. The company touts if all agents charged the same flat fee, consumers could have saved $970 million in commissions. “Trelora was founded on a belief in transparency and in offering the highest level of service and representation to our clients,” said Joshua Hunt, CEO of Trelora. “It takes no more work for an agent to help a client buy a $700,000 house than a $350,000 house.”

Do you have the real estate selling tips you need to prove your true worth to clients? Add value with the help of Properties Online.