Posts Tagged as Online Real Estate Leads

How to Creatively Get More Seller Leads with Video

How to Creatively Get More Seller Leads

Highly coveted, seller leads can help you gain more control of your time, represent both sides of a real estate deal, easily take-on additional clients, and earn higher commissions, especially in today’s low-inventory market. Do you have the real estate marketing tips you need to snag these valuable, yet elusive leads?

Seller Lead, Where for Art Thou?
According to 2014 NAR stats, 64% of sellers look to an agent’s referrals. The remaining sellers turn to other channels. Finding an agent runs a myriad of ways ranging from open houses to simple website research. How can you home in on these new seller leads?

Attract More Seller Leads with these Creative Real Estate Marketing Tips:

– Leverage Home Buyers
Handing over the keys doesn’t mean the transaction is over. Never overlook the importance of keeping in contact. Steadfast follow-up, from closing gifts to holiday cards, are a great way to earn seller referrals.

– Set Your Sights On FSBO
90% of FSBO listings never result in a completed transaction, typically from lack of knowledge and resources, overpricing, and poor marketing. Offering your services in the form of a free, no obligation consultation can help you swoop-in and save the day for stressed-out FSBO sellers.

– Give Expired Listings a Second Chance at Life
Much like FSBO properties, overpricing and poor marketing can leave properties to linger on the market. Though expired listings on your MLS sheet may have previously worked with another agent, the lack of a deal may motivate them to explore new avenues.

– Find an (Extended) Friend on Facebook
Search the box at the top of your profile page using keywords associated with selling a home (“packing,” “house hunting,” “moving…”), reaching out and snagging seller leads on social media.

Referrals are the lifeblood of the business. Do you have the real estate marketing tips you need to survive? Forge a new path to success with the help of Properties Online today.

Should You Consider Buddy Agent for Agent to Agent Referrals?

Five Tips to Convert Internet Sales Leads into Clients

Marketing tips
Convert Your Online Leads into Sales

Helping potential clients make the journey from the virtual world to reality can be tricky. Missing out on essential real estate tips could cost you business. Take control of your online marketing efforts…

Unlock the secrets to converting online leads:

1. Be speedy.
Providing an immediate response is the single most important factor in converting internet leads. 35-50% of online leads deal with the first agent they speak with. How fast do you need to be? 56% expect a call back within 30 minutes.

2. Connect.
The next most important factor, after being first to respond, is making a personal connection. In fact, hyper-personalize. Get an email address and gain insight from the client’s Google, FaceBook, Twitter, or LinkedIn accounts. Tight on time? Try the Charlie app, which provides a one-page synopsis on individuals based on these sources. This will help you hone in on the lead’s needs prior to contacting, then talk it up. It’ll make you by far, more memorable. What if you must choose between delaying a return call or missing out on the investigatory process? Hands down: Return the call.

3. Interrupt.
Pattern interrupt. A technique wherein you butt-in on the client’s reconnaissance mission by drawing attention to important information they may need – and make yourself stand out: “Let me give you some real estate tips you may not know about: The website provides great detailed information on that property…” Building rapport will in turn build your business.

4. Go digging.
Avoid superficial relationships. Seek out the why’s and what’s of the sale. Why move? What’s being sought that the current property doesn’t deliver?

5. Build trust.
A trusted agent can more easily overcome objections.

Having trouble closing transactions? Properties Online can help, with effective real estate tips and solutions for turning your business around. Contact us and discover the secrets to effective real estate marketing today.

Cook Up Online Leads with These Essential Ingredients

Online Real Estate Leads
Online Real Estate Leads

Do you have the right blend of real estate business tips to get your lead generation to rise? A mishmash of marketing and management technologies can yield delicious results.

What key ingredients do you need to cook up online leads?

  • A website that works.
    We don’t mean bland, merely functional sites. You want a spicy, well-designed site with a blog and IDX (internet data exchange) to pump up the flavor, build your brand and reel in prospects.
  • Landing pages for landing leads.
    Where potential clients land after clicking on your online advertisements, these stand-alone web pages must be intriguing, enticing customers to provide contact information to gain access to features or information promised in your ads. Highly-specific pages ensure optimum results.
  • Online advertising.
    The gluten of your lead generation recipe, paid online ads via search engines, listing portals, Facebook, and more can help hold marketing efforts together.
  • Email marketing.
    Drip email marketing, the sending of periodic emails to customers, can keep your name at the forefront. To prevent becoming stale, however, limit unrequited attempts at contact from initial canned drip marketing emails to 30 days, or hire a copywriter to keep content fresh and topics current.
  • Auto-responding technology.
    As in cooking, timing is everything. Don’t leave prospects to stew. Enlist the help of email and text auto-responders, and hire additional staff if necessary to provide prompt information to prospective leads garnered via social media, listing portals, and search engine ads. With today’s technology, customers expect a speedy response. An added garnish: Texting someone before calling makes them more likely to take your call!
  • Market reports.
    For seller leads, sending market updates to leads can help you rise to the top of the competition.

Don’t settle for leftovers. Find a spicy new recipe for success with the help of real estate business tips from Properties Online today.