Posts Tagged as Online Real Estate Sales

Zillow Surpasses "Real Estate" on Google Searches

Did Your Buyers “Zillow It”? Zillow Becomes the Google for Real Estate

Following in the steps of gargantuan goliath Google, Zillow is rising to the top of real estate trends for 2016. With a staggering 63% market share of the online and mobile real estate audience, the search for “Zillow” now surpasses the term “real estate” in Google searches.

Redefining its identity
Fresh out of a $130 million settlement with Move.com, Zillow is resolving its legal troubles, its past divisive reputation being smoothed over by management moves. With Amy Bohutinsky at the helm as COO and Kathleen Philips as CFO, the previous “boys club” has been broken up with new faces stepping forward to shine. Errol Samuelson, dubbed “the Buddha of real estate” and Zillow’s chief of industry relations, is smoothing the way.

Sleeper cell
Now quietly rising to the top of real estate trends for 2016, Zillow appears to be driven by a desire to become a top producing hybrid brokerage, though it is flying under the radar, quietly reducing its advertiser count and shifting its focus to quality agents. With the company’s 90,000 advertisers, however, there’s not much difference between it and a franchise or a brokerage – save semantics.

What’s in a word?
Charging brokers an “advertising” fee versus the typical franchise fee, Zillow is in the process of building up a gigantic team of independent brokers alongside teams of agents who silently represent Zillow, paying the company monthly fees that are higher than those of the typical franchise. This effectively cuts out low-spending agents who often wash out in favor of higher spending agents who are far better for Zillow’s long-term profitability and reduced selling costs. Many are left to wonder what’s on the horizon for this real estate marketing monolith.

What’s next for your real estate career? Chart your path with the latest real estate trends for 2016 and the award-winning services of Properties Online today.

Highlighting Listings Unlimited: Your Sellers Will Love Your Promotion of Their Home

Listings-unlimited

Want to help your clients stand out from the glut of homes on typical real estate listing websites? Keep it simple and effective, creating professional single property websites that knockout the competition on Listings Unlimited.

Wow your clients with our suite of marketing tools…

  • Unique property web address.
    Pointing prospective buyers directly to your listing.
  • Mobile version.
    Allowing for easy access to listing websites via mobile devices.
  • Video builder with automatic syndication to YouTube.
    Real estate videos offer a high-impact, engaging  view of homes, drawing in prospective home buyers and sellers to your business.
  • Printable & HTML flyers.
    Make sending info a breeze.
  • Facebook app.
    Automatically posts listings to your Facebook business page.
  • Social media sharing tools.
    Social networking is a powerful real estate marketing tool, allowing for faster, easier communication with sellers and potential buyers. Are you missing out?
  • Syndication to major property portals.
    Like Trulia, Yahoo, Zillow and more…
  • Easy posting to Craigslist, Backpage and Ebay.
    Track views and clicks after easily posting HTML flyers.
  • “Text for more information” lead capture feature.
    Giving potential buyers the ability to quickly text for more listing information.
  • Property feedback system.
    Getting you the feedback you need from those who have viewed your listings.
  • Uploading capability.
    Including a password protected document vault for disclosures, inspections, floor plans, and more.
  • And much more.

Afraid it’s not that simple?
Test this affordably priced real estate solution for free today and see the dazzling results. No credit card number required. Your sellers will be sold – and buyers quickly will too!

Stop piecing your marketing together with run-of-the-mill listing websites and marketing tools. Grab your customers attention with a product they’ll never want to let go. Make your life simpler and more successful by giving Listings Unlimited a try today.

How Online Collaboration is Changing the Face of Real Estate

collaboration word cloudFor real estate professionals tired of the glut of emails, printouts, and post-its amassing on their desks from multitudinous clients regarding this home or that property, real estate tools allowing for online collaboration offer hope of cutting the clutter, both real and digital.

A group effort
Enabling easier and instant communication between buyers and sellers in addition to friends and family members, online collaboration is changing the face of real estate as we know it. All individuals involved in shopping for a home can now contemplate various choices far more quickly and easily, coming together to get right to the heart of the matter: selecting the perfect property.

Joining forces
Like social media, online collaboration involving real estate utilizes apps in conjunction with traditional websites, which link to feature photos and home information. Buyers can invite or share with friends, family members, and their fellow agents, allowing chosen members access to favorites lists, posting and sharing of comments on photos, videos, and features, and more.

Ally yourself with the benefits:

  • Easier face time
    Video conferencing easily combats the ever-present issues of timing and distance, allowing all parties to quickly get in touch and build relationships from every stage: introductions to contract negotiations.
  • Interactive presentations
    Walk clients through listings and highlights, answering questions on-the-fly.
  • Virtual home tours
    Save time and travel virtually viewing prospective properties.
  • Better teambuilding
    For real estate professionals working together, time to meet can be difficult to find due to client demands. Online collaboration makes this obstacle far easier to get around.

Collaborate with your clients to optimize satisfaction and sales with these real estate tools:

  • For clients

Deepen the home-search experience with online collaboration and get results! Learn more about the latest in real estate tools today.