Seeing lackluster results from video usage in real estate marketing? It may be tag optimization issues. Does that sound Greek to you? No worries. We’ll cover it here…
What are Tags?
The term ‘tag’ can be confusing, because it refers to two types:
1. Public tagging.
This is how viewers label, organize, and manage their YouTube content. ‘Crafts,’ ‘Recipes,’ ‘Workouts,’ or ‘Homes to See,’ for example. (Viewers create their own.)
2. Publisher tagging of keywords.
These describe your video so YouTube’s search algorithm can understand what it’s about. ‘Realty Tips,’ ‘How to Stage a Home,’ and ‘Home Staging Tips,’ for example. With this info, YouTube can rank your video based on search terms (ranking = more views), and pop it up as a recommended video for those searching similar snippets.
Finding & Optimizing Tags
Unfortunately, there’s no magic tag solution for every realtor. Each is unique. But you can develop your own system for boosting views:
A good place to start is considering terms you might search if you were looking for a similar video. Develop 5 possible searches/keywords (limit 500 characters/per).
• Widen Your View
After narrowing your search down, think broader, looking for at least 3 more general keywords. Think: ‘Real Estate + Area/County/State’ or ‘Find a Realtor.’
• Narrow Things Down
On the flipside, consider very specific keywords, maybe a goal of 3. For example, ‘Fix and Flip in City/Neighborhood,’ or ‘3 Miles from Area Elementary’.
• Ensure Maximum Searchability
Use singular and plural, varying word order, video suggestions that come-up next to your search, and even common misspellings.
• Don’t Neglect Your Title/Description
Tags are only part of the SEO puzzle.
Ready… Set… Go play ‘tag’ with these tips for video usage in real estate marketing from Properties Online today!