Posts Tagged as Pinterest

Get More Traffic to Your Blog

Blogging. Do you do it? As a real estate professional on the Internet, you’d probably have to be living under a rock to not have heard of some of its many benefits. It takes time, yes, but once you get into the habit it really isn’t so hard. What can be difficult is getting people to actually find and read your blog. That’s why I was so excited to see Josh Coffy’s FlightMedia Blog post “25 Bite Sized Action Steps to Drive More Traffic to Your Blog.” In his fantastic article, he outlines 25 relatively simple things you can do to get more traffic to your blog.

Blogging. Do you do it? As a real estate professional on the Internet, you’d probably have to be living under a rock to not have heard of some of its many benefits. It takes time, yes, but once you get into the habit it really isn’t so hard. What can be difficult is getting people to actually find, read and share your blog. That’s why I was so excited to see Josh Coffy’s FlightMedia Blog post “25 Bite Sized Action Steps to Drive More Traffic to Your Blog.” In his fantastic article, he outlines 25 relatively simple things you can do to get more traffic to your blog.

1. Coffy starts with a blogging MUST: Write killer content. He calls it “epic” content. Same-same. Call it whatever you want, but it has to be good. It has to be error-free, interesting and it needs to serve a purpose.

2-3. Next, he wants you to increase your tweeting and set up Twitter cards. Now, you might not be using Twitter yet. Maybe you think it’s not for you. But it really is a great tool for conversations and relationships. And Twitter can help you build you brand recognition.

The rest of Coffy’s list includes:

4. Email your list.
5. Practice good web design.
6. Thank everyone who shares your content.
7. Take the 30-Day Content Challenge. [What Coffy means here is challenging yourself to write a blog post every day for 30 days. It’s been shown to get results. In fact, he says that the first time he challenged himself, he went from 814 monthly visitors to 9,575 visitors by the 30th day.] 8. Create a social posting schedule and schedule your posts out. [Hootsuite is one of my favorites for this.] 9. Pin all your articles to a “Blog Posts” board on Pinterest.
10. Write an “Authority Roundup” post.
11. Ask a question in a Twitter auto-direct message and then respond.
12. Guest blog and accept others guest blogs.
13. Leave 100 comments on other blogs.
14. Host a giveaway.
15. Run some Facebook ads.
16. @Mention social influencers in your social posts.
17. Set email follow ups.
18. Cover relevant, trending topics.
19. Write headlines that get shared.
20. Practice good SEO.
21. Start a podcast.
22. Use Click-to-Tweet.
23. Keep your posts short.
24. Follow other people.
25. Interview influencers.

I love, love, LOVE this article!!! Read the entire thing—complete with all Coffy’s explanations for each tip—right HERE. That’s the best part, really. His explanations and reasoning behind each recommendation are pulled right from his own personal experience of what has worked.

Where Should You Focus Your Social Media Attention?

Facebook, Google+, LinkedIn, Twitter, Instagram, Tumblr … the list goes on. But there are only so many hours in the day, and the home buyers and sellers you want to target may not be everywhere. How do you determine the best social media approach? Where should you focus your social media attention?

You want to be where your target audience is, first and foremost. Your goal should be to build a community around your business, while you work to expand awareness of what you do, how you do it and the properties you’re selling.

Here are five social media sites you should look into when planning your social media strategy:

Facebook, as we’ve discussed in earlier posts, has a HUGE reach, of over 1 billion global users. The social networking site makes it easy to present yourself as an individual AND as a business, and is working continually to release features that keep it competitive in the social media market. Facebook is used by marketers to reach consumers in just about every industry imaginable, and it is very applicable to real estate professionals marketing properties.

Twitter may not be the ideal place to market a listing (think Facebook and Craigslist for that), but it is a great way to make connections online, boost your SEO, generate conversations, and learn more about your industry, market or potential clients. Twitter has more than half a billion users, and it’s a great site for monitoring trends.

LinkedIn provides good professional networking opportunities, thought leadership, business promotion options. The majority of LinkedIn users are college educated, and involve themselves in the social network for professional advancement, rather than personal socialization. Professionals earning more than $150,000 annually make up the largest bracket of LinkedIn users.

Google+ has been booming, and its user numbers rival Twitter. With its connection to YouTube, the introduction of Google Authorship and the popularity of Google Hangouts, Google+ has a lot of potential for reach, for SEO benefits and brand building. Google+ has a higher than average number of well-educated professional males in its demographic.

Pinterest has exploded in the last couple of years. While it originally caused a lot of people to scratch their heads, its relevance grows more and more clear every day, and it holds a lot of potential for real estate professionals. It’s a great way to showcase images, build links and drive traffic to your site. Remember: pin from your own site if that’s where you want people to end up! Nearly three-quarters of Pinterest users are female, and the majority are college educated. Home décor and home design are two of the most popular topics – this is great if you can showcase beautiful properties (linking back to your single property websites), home staging tips and more.

Pinterest for Real Estate Agents

Pinterest is one of the fastest growing social networks, and users spend a great deal of time on the site – second only to Facebook. And 69% of online consumers who use Pinterest have found at least one item they’ve bought or wanted to buy. Putting your listings on Pinterest makes sense. That’s just one of the reasons that Pinterest is good for real estate agents.

You’ve got an established agent website already (I hope). And I hope you’re also sold on the benefits of individual property websites. If you’re also using Facebook, LinkedIn, Twitter or other social networking sites, Pinterest fits neatly into the mix. You can even have your Pinterest pins automatically post to your Facebook and Twitter accounts, should you wish.

Pinterest is a bit like online scrapbooking – you “pin” images to your “boards”. All boards are public, but unless you allow someone to pin on your boards (this is called inviting), you’re the only person who can pin.

A good place to start is with a board that highlights you or your team. Headshots, interests, favorite areas, videos and properties – have fun with it. Invite other agents or members of your team to pin to this board, as well.

Setting up a board for every listing is a great way to promote a home for sale, reinforce the home’s unique property website, and generate interest. You can use the home’s address at the title of the board to keep things simple and easily searchable. Dedicating an entire board to each listing allows you to really promote each home or property’s unique features.

Share the wealth by creating a board of trusted partners – plumbers, electricians, contractors, retailers, mortgage brokers, local banks, painters – the list goes on. If you have a really large number of recommendations, consider breaking them up across individual boards, with narrower focus categories.

Get creative with a DIY-themed board. This can cover home construction ideas, maintenance, gutter cleaning, natural homemade cleaning products – the sky is the limit. Useful, creative tips and tricks for the homeowner are always popular on Pinterest.

How about your design or decorating ideas and preferences? You view, promote and sell houses for a living. This board is your fun board!

A board with home staging ideas is another great opportunity for a real estate agent to show their expertise and style. Give your clients and followers some great visual ideas for a well-staged home.

If you service particular areas in a city, consider making neighborhood-specific boards. You can pin schools, parks, restaurants, churches, and more, showcasing the best of each neighborhood where you specialize or have homes for sale.

It’s important to note that Pinterest always links directly to the page from where you pinned the image. Pinning images directly from listings on your website will increase traffic and lead potential buyers where you want them to go.