Posts Tagged as ppc advertising

Harness the Power of Drip Campaigns for Your Business

Everyone knows a few little drops of water can rapidly turn into a flood, and that’s just what drip campaigns can do for your real estate business.

What is drip marketing?
Drip email campaigns send a pre-written set of messages, “dripping” them out over a period of time. Weekly, monthly… Whatever floats your boat.

Why are drip email campaigns among the most powerful real estate business tips?

  • Drip open rates are about 80% higher than single sends.
  • Individuals are 3 times more likely to click on links from drip campaigns than single sends.

Experience a steady stream of success with Drip 365

  • Setup unlimited automated marketing campaigns using pre-built templates or design your own.
  • Immediately be notified of – and collect information – on possible leads.
  • Create listing announcements and virtual flyers with the latest listings for your database of clients and fellow agents.
  • Stay on top of potential customers until they are ready to buy.

Develop an effective drip strategy with these real estate business tips:

  • Don’t deluge customers.
    Space out drips appropriately or clients may feel harassed.
  • No tidal waves.
    Don’t send multiple drips (two different themes), and send only once, otherwise follow up messages may be promptly sent to file 13.
  • Avoid overflows.
    Keep content brief, focused, interesting and informative. No one wants to read an encyclopedia.
  • Be slick, not tacky.
    Make sure your campaign doesn’t read like a sales pitch. Focus on educational content that will draw in your audience without making them feel like they’re at the local used car lot.
  • Circumvent saturation.
    While buyers take about 30 drips to become receptive, you should avoid eternally dripping.

What are you waiting for? Don’t experience a drought. Climb aboard the drip email marketing boat and keep customers flowing in with the right real estate business tips from Properties Online today!

Google Adwords

Adwords and PPC for Real Estate Agents

Once you have an agent website, you should make sure it’s optimized for search engines. But Search Engine Optimization (SEO) is a long-term effort to get your site to the top of the search results. It can take months until your efforts pay off and requires constant monitoring and tweaking. In the meantime, for faster results, you can use Google Adwords.

What is Google Adwords?

Google Adwords is Google’s Pay-Per-Click (PPC) ad network.  PPC is an Internet advertising model, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. For example, if you work in Seattle, you would likely want to base your Adwords campaign on keywords such as “Seattle real estate,” “Seattle homes for sale” etc. If you manage your Adwords campaign well, your ad could appear on the first page of search results, under the “Sponsored Links” tab.

Why Use Google Adwords?

As explained by Google, Countless home buyers use Google to browse for real estate information each month. Google Adwords enable you to reach prospects in your region at all stages of their home search – while they’re looking for properties, checking out locations, and selecting an agent.

Google AdWords can be a very effective  tool for sending more traffic to your real estate site. Google AdWords  offers a measurable, pay-for-performance solution that enables you to determine your costs and only pay when a prospect clicks on your ad to visit your website. You can continually monitor your campaign to see what’s working and what’s not, and you can modify or halt your campaign at any time.

An important aspect of Adwords for real estate agents is that it enables you to target users by location. This allows you to reach home buyers and sellers specifically within your service area.

Controlling Your Adwords Budget

You should be aware that if you’re not careful, your Adwords budget can easily balloon and get out of control. If you’re just starting out with Adwords, it might be a good idea to pre-pay for your first campaign. This will ensure that you don’t go over your budget.

Converting Adwords Traffic To Leads

A well-managed PPC campaign is likely to increase the traffic to your site, but that traffic will stick around and turn into leads – and possibly clients – only if your site is attractive, rich in information and interactive. The last thing you want it to pay for clicks that end up bouncing off your site. Before starting your PPC campaign, make sure your agent site is as good as it can possibly be.

Nice Video from the UK with more information about google Adwords:

An introduction to Google AdWords