Selling a home can be a long, complex process. If only selling a home was easy! But the reality is, selling a home is anything but easy (hey, that’s why sellers need your expertise!), And while you as a real estate professional are well aware of this fact, not all home sellers realize just how much effort selling their home would require. It is therefore your job, as their agent, to prepare your sellers for home showings.
Preparing the home for the sale is different than preparing the sellers. Preparing the sellers is more about emotional preparedness. The most important thing you could do is to have a conversation with the sellers about the psychology of buying a house – instead of telling the sellers what they should and shouldn’t do, explain how buyers act and react to different circumstances and how the sellers’ behavior could therefore have a real impact on the sale process.
Above all, you want the sellers to be flexible and to realize that they will need to accept that some showings are going to be scheduled at the very last minute. They also need to realize that agents and buyers won’t always be on time, and that it’s important that they are not present in the house during showings, since this could be a serious turn-off for potential buyers who would feel uncomfortable truly exploring the home in the sellers’ presence.
As much as the sellers are attached to the house and feel that it’s “theirs,” they need to realize that once the sale process starts, their home becomes a real estate property that needs to be sold. Their stuff, their presence and their opinions are not necessarily helpful and could in fact interfere. The more emotionally detached the sellers can be about the process, the easier it will be on them – and on you.