Tag archive for "Promotional Video Tips" | Blog.PropertiesOnline.com

Video Usage in Real Estate, the Stats Are In

The stats are in on real estate video marketing – and they’re shocking, to say the least. What do the numbers reveal?

– 85% of buyers and sellers want to work with a real estate pro who uses real estate video marketing.
– Homes with listing videos get 4-times the inquiries of those without.
– Adding a video to emails doubles click-through rates and drops opt-outs 75%.

How to Cash-In
It’s easy and affordable to take your listing photos and turn them into a video – or take your own video footage as part of listing photography services. Whether you have limited time or are on a limited budget, Properties Online has you covered. Free with your Single Property Website subscription from Properties Online, take advantage of our free video builder tool, creating video marketing collateral online in just minutes.

– Property Videos
70% of home shoppers rely on listing videos to tour the inside of homes.

– Community Videos
86% of buyers look to video marketing collateral to research the features and benefits of a particular community. ‘Evergreen content,’ once created, these community videos can be put to use again-and-again.

– Combination Listing & Community Videos
Short on funds? This combination will gain the attention of buyers – and snag those on the lookout for area details. A marketing 2-for-1!

– Agent Videos
Find an agent searches are increasing 46% year-over-year.

BOGO Specials

– Syndication
With Properties Online video builder services, your footage automatically syndicates to YouTube, the top video research destination for home buyers. A primary factor in Google search rankings, this syndication earns you a top spot in search results when optimized with search friendly keywords and tags on your YouTube channel.

– MLS Compatibility
Non-branded, IDX-compliant version included!

– Share Potential
Post on social media or embed on your website/blog with ease.

Lights! Camera! Action! Real estate video marketing puts your skills under the spotlight. Put it to work for you with the help of PropertiesOnline today.

SEO Tips for Optimizing YouTube Real Estate Videos

Google Loves Video – Are You Leveraging that Love?

On the fence about real estate video marketing? You could be missing out on an advertising goldmine. In online search results, top U.S. search engine Google gives preference to websites with video content, listing sites with video higher in page rankings. What’s more, sites with video have lower bounce rates, keeping potential clientele right where you want them – with you. Used the right way, video can be a game changer, improving SEO, boosting website rankings and steering customers to your site.

Six Ways to Target Your Audience
Don’t neglect these key video genres when creating your real estate video marketing arsenal. The more engagement your videos create, the higher your rankings, and the more they’ll be shared!

– Listing Videos
Property videos are the bread-and-butter of video marketing, and a great way to reel-in leads.

– Interview Videos
Referrals from happy home buyers and sellers, lenders, inspectors, attorneys and other professionals can help you build a strong client base.

– Informational Videos
Short, educational videos on common real estate topics and questions can help you extend your reach to a much larger audience through YouTube and social media, showcasing your knowledge and expertise.

– Neighborhood Videos & Local Business Reviews
Reviews and tours ‘sell’ the community your homes are listed in, helping buyers envision themselves enjoying neighborhood amenities from the local coffee shop and eateries, to area fine arts and outdoor opportunities.

– Agent/Office Promos
Agency and personal promotional videos are an ideal way to get across what makes you or your brokerage stand out from the competition, whether that be your unique company culture, knowledge and experience, or willingness to work in outside-the-box scenarios.

– How-To’s
How-to’s boost search engine rankings and offer helpful buying and selling tips, from simple home staging tips, to more in-depth looks into inspection reports and appraisals.

Leverage real estate video marketing to its fullest potential affordably and easily. Learn more about the latest video builder tool from PropertiesOnline today.

Should Your Real Estate Video Try to Go Viral?

Taking center stage in today’s video usage in real estate marketing tips and tricks: Viral real estate videos. Done correctly, viral videos can help you reach your target audience in a different way, drawing in clientele through an uptick in shares, and building your brand and reputation.

Coming Up with a Theme
Viral videos take common topics, but apply an amusing or funny perspective to addressing them, such as…

• A song parody.

• A short movie of a luxury property.

• Animated videos of property/area history.

• Neighborhood tours made interesting.

• Celebrity client testimonials.

• Funny web video series, such as ‘A Day in the Life of…’

• Hideous property montage (you’ve listed and sold).

• Re-enactment of funny/memorable/uncomfortable situations.

• Provocative commercials that entice potential clientele to see a property or use your services.

Feel ‘Viral Fever’ Coming On – Not So Fast
With video usage in real estate marketing, always remember to use good judgement when creating your video. Offensive or off-color video can give a bad impression of you and your brand – which as expected, will spread like wildfire – and backfire. If you’re not sure of your idea, ask a colleague you can trust. Remember: The goal is to create business, gaining the most out of your video investment.

Remember, the Best Viral Real Estate Videos Are…

Funny
The easiest way to go viral – albeit with the right style of language, content and humor.

Creative
The most respected way to get attention, creative titles (optimized for quick retrieval) make your competition wish they’d dreamed-up the idea first.

Short
Less than 5 minutes. Your company’s branding and logo should likewise make a short, subtle appearance.

Provocative
Yet with the industry’s conservative persona in-mind.

Memorable
Like the viral video, “Gangnam Style.”

Sick of the same old, same old? Create a marketing epidemic. Take advantage of viral video usage in real estate marketing with the help of Properties Online today.

How to Create Your Own First Personal Promotion Video

Fill your website and online marketing venues with content that drives customers to your door with video usage in real estate marketing. A fast and effective way to make those emotional connections that cinch sales, personal promotional videos are a terrific way to break into video, showing potential clients why you rise above the competition.

Camera-Shy? Don’t Sweat It
You can be the star of the show with only a minor appearance, and here’s how:

Jot-down a quick story-board or outline
Expect to pop-up near the beginning, in a few quick shots throughout, and again at the end. Plan for your video to be 2-3 minutes (no longer). A lot can be said in a short-time with a well-planned video. Use these tips:

Look elsewhere
A person talking to the camera for 2 minutes is rarely engaging. Showcase your market (sights, neighborhoods, homes), giving insight into the values that set you apart from competitors and describing your ideal client. Be authentic – if you’re funny (or driven), let your personality shine.

Take a unique approach:

Start with a question or observation about your marketplace, such as why your clients love to call this area ‘home.’ Then introduce yourself after you’ve engaged the viewer with interesting/beautiful imagery.
Open with a montage of client testimonials, “I’m Jane Agent with Realty 101, and happy clients are what I love the most about my real estate business.”

Take great shots
No selfies please! Poor imagery deters potential clients and showings – hire help if you have to!

Call it!
Include a quick call-to-action at the end with a ‘thanks for watching,’ and you’re all set.

Make it Super Simple
Input your content into our new, fully-customizable video builder tool, free with any Properties Online product, cranking-out and syndicating high-quality video content in just minutes, and boosting the likelihood of page 1 Google rankings with video usage in real estate marketing. Discover more from Properties Online today.