Posts Tagged as properties online

Your Audience on Facebook

Infographic: Your Target Audience on Facebook

Facebook accounts for half of the traffic single property websites receive. Check out Qwaya’s amazing infographic explaining how to understand and find YOUR audience on Facebook.

You may be wondering still if Facebook should be part of your overall real estate marketing plan. It should. Facebook accounts for half the traceable traffic to single property websites, according to our internal research. But, I’ll be the first to admit, Facebook can be a major time suck. You want to be able to focus your time and energy where it matters most. So, who is your target audience on Facebook?

Qwaya recently put together an awesome infographic that is all about “Finding Your Audience on Facebook”. This handy graphic shows you in clear terms all your options when building a Facebook relationship with 1/5 of the world’s population – or at least the percentage that matter to YOU and your real estate business (or any business!).

How Facebook is Cornering the Property Market

Facebook has more than 1.31 billion active users. According to NAR (the National Association of Realtors), 90.5% of real estate agents and brokers use social media to some extent. In a study of traffic sources conducted by Properties Online, using Google Analytics, single property websites received the most referrals (50%!) from Facebook.

Changes to Craigslist in late 2013 mean that referral traffic from the site can no longer be measured. This gives Facebook a boost in ratings, so to speak. And the social networking giant is doing all it can to maintain its place at the top.

Twitter has been growing, but hasn’t had the impact on real estate professionals that Facebook has. Still, at more than 645 million users, the social media site is a significant force, with a lot of potential. One problem for real estate listings is that Twitter is home to A LOT of information. Tweets can easily get lost and end up unseen. But there is something to the platform – something that has had Facebook on alert for a long time.

You may have noticed the subtle integration of some of Twitter’s features into Facebook this year. Actually, just before the New Year, Facebook began by renaming its ‘subscribe’ and ‘hide all’ options with ‘follow’ and ‘unfollow.’ Facebook is using an algorithm—based on your usage—that then controls the content that appears in your newsfeed.

Another Twitter-ish update was the move to ranking link posts from publishers higher in the newsfeed. This seemingly small change led to big things for Facebook, with publisher content referral traffic from Facebook rising 50%, to account for over 15% of all social referrals. At the same time, mind you, Twitter referrals decreased four percent.

Now, as we know, Facebook is great for sharing photos and videos (and this is great for real estate professionals). But Facebook saw Twitter’s edge when it came to user-generated content and changed its algorithm to rank text-only status updates from users higher in the newsfeed. Their research showed them that users respond positively to these types of updates, and that they prompt more of the same. So, that that and run with it – share your thoughts about a listing, the market, anything of interest, with your Facebook followers.

Facebook may never replace Twitter when it comes to real-time news, but it doesn’t need to. And while a full-blown social media presence is great, if you can pull it off, you don’t need that, either. Facebook is a fantastic option for busy real estate professionals, and it’s gotten even better in 2014.

 

What You Need to Know About Heartbleed

You’ve probably been hearing a lot about Heartbleed in the last week. On April 7th, information about the OpenSSL vulnerability CVE-2014-0160, a.k.a. “Heartbleed”, became publicly available. I’m going to explain now what Heartbleed is, and what you need to know about Heartbleed as a real estate professional and a general user of the Internet.

The Heartbleed vulnerability affects OpenSSL, the encryption technology that powers and protects some 60% of the Internet. Even if that makes no sense to you, and you have never given it a single thought, I can promise you that you interact with OpenSSL on a daily basis, if you use the Internet. If you have two minutes and want a quick and very easy-to-understand lesson on OpenSSL and Heartbleed, watch this Mashable video: What is the Heartbleed Encryption Bug?

While we at Properties Online are confident none of our services and tools have been compromised or maliciously accessed due to Heartbleed, as we do not use OpenSSL, we find this an excellent lesson in Internet safety and a good reminder that passwords should be updated often.

The Heartbleed bug allows anyone on the Internet to read the memory of the systems protected by the vulnerable versions of the OpenSSL software. This compromises the secret keys used to identify the service providers and to encrypt the traffic, the names and passwords of the users and the actual content. This allows attackers to eavesdrop on communications, steal data directly from the services and users and to impersonate services and users,” says heartbleed.com.

While your Properties Online user accounts remain unaffected by Heartbleed, you are likely to be affected either directly or indirectly through many of the other websites and web services you use on a regular basis. OpenSSL is the most popular open source cryptographic library and TLS (transport layer security) implementation used to encrypt traffic on the Internet. “Many online services use TLS to both to identify themselves to you and to protect your privacy and transactions. You might have networked appliances with logins secured by this buggy implementation of the TLS. Furthermore you might have client side software on your computer that could expose the data from your computer if you connect to compromised services.”

Not sure where to start? Check out Mashable’s HeartBleed Hit List for the passwords you need to change RIGHT NOW. You can also visit CNET for a list of sites that have been patched against Heartbleed.

So, just a quick recap and reminder: Your Properties Online accounts and passwords are SAFE. They were not compromised by Heartbleed. But changing and resetting our online passwords is a time-consuming task we all put off a little too long. We urge you to take this web crisis for the helpful reminder it is and do some password housekeeping.

–All the best from the team at Properties Online

Century 21 Real Estate Partners with Properties Online, Inc…

Century 21 Real Estate Partners with Properties Online, Inc. to Provide Custom Websites for Every Property Listing

Unique Property Websites Designed to Help CENTURY 21 Real Estate Professionals Capture More Listings, Attract More Buyers and Grow their Business

MADISON, N.J. 06-18-2013

Century 21 Real Estate LLC, the franchisor of the world’s largest real estate sales organization, today announced another key element in its powerful set of tools available for use by the professional sales associates who represent the brand across the United States. The company announced a new relationship with Properties Online, Inc. that will provide CENTURY 21® real estate professionals with unique property websites for every property listing. The websites are automatically generated each time a new listing appears on century21.com, and will showcase the properties of home sellers who list with a CENTURY 21 sales professional.

Unique Property Sites

The CENTURY 21 unique property websites are designed to showcase individual properties so that they are more visible and more easily found by homebuyers. They feature recognizable addresses like 555AnySt.c21.com. Provided at no cost to all CENTURY 21 sales professionals, these unique property websites are optimized for mobile use and include built-in social sharing tools that help drive traffic to the sites.

“We are passionate about providing every CENTURY 21 real estate professional with best-in-class tools to successfully grow their business,” said Bev Thorne, Century 21 Real Estate LLC Chief Marketing Officer. Properties Online is delivering a valuable capability that helps us do just that. “Their proven expertise will enable our CENTURY 21 sales professionals to generate more business by utilizing one of the most effective online marketing tools available for selling real estate.”

“CENTURY 21 has assembled an extremely forward-thinking, innovative team, and we are very excited to be working with them,” said Amanda Cornelius, CEO of Properties Online, Inc. “Their marketing strategy is unparalleled, from their advertising during the Super Bowl to their online promotion, and is why they are the most respected real estate brand.”


About Century 21 Real Estate LLC

Century 21 Real Estate LLC (century21.com) is the franchisor of the world’s largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,100 independently owned and operated franchised broker offices in 74 countries and territories worldwide with more than 100,000 sales professionals. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
©2013 Century 21 Real Estate LLC. All Rights Reserved CENTURY 21® and the CENTURY 21 Logo are Registered Trademarks Owned By Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.. Each CENTURY 21 Office is Independently Owned and Operated.
Contacts:

Peter L. Mosca
Century 21 Real Estate
Ph: 973.407.5180
Email: peter.mosca@century21.com
Single Property Website

Boosting Your Online Visibility: Tips & Tricks

If you’re a real estate agent reading this blog, chances are you already have a properties website or websites. If not, what are you waiting for?? Getting your properties online is crucial for boosting sales, visibility and credibility. Let’s face it – your online marketing is just as important (if not more) as the offline marketing.

But how can you be sure potential clients and buyers actually see you and your properties online? Here are some tips for boosting your search engine rankings:

1. Keywords: Start here. Don’t pepper your site with too many keywords, that will just make it appear generalized to Google, and you won’t reap any benefit. Instead, carefully select around four or five keywords total that you want to prioritize on your site. Think locally. You’re probably not trying to compete with a national organization. Tailor your keywords to your local market. Think strategically.

2. Analytics: Without a way to track results accurately, whether you’ve chosen the best possible focus keywords is hard to determine. Sign up for Google Analytics to learn a lot about your site and how it’s performing. Your web analytics will show you your increasing traffic and help you to determine which keywords and which strategies are producing the highest number of new customers.

3. Visibility: To boost the work your site is doing, you’ll want to up your visibility elsewhere on the web. A great way to achieve this is through blogging. It takes time to do it well and often, but the payoff can be huge. Start by ensuring that the root domain of your blog is your website, and opt for a quality SEO plugin tool to help guide you in adding keywords to your blog posts.

4. Content: If you struggle to find something relevant to say every day, share the blog load with others on your team! If you’re a sole proprietor, considering hiring a writer. And remember, content isn’t just text. On your website and blog, make sure your visitors will find thing visually stimulating. That means adding photos, images and videos. Set up a branded YouTube channel and put it to work!

5. Research: Your online presence can grow tremendously, with a little or a lot of effort. Explore Facebook, Google+ and other social networking tools. Look into smart technology that allows you to market single properties beautifully – complete with Craigslist, video, mobile technology and Facebook apps built right in. Or market multiple properties, or properties and yourself all at once! You don’t have to be a web wizard, as long as you set yourself up with the right tools.