Posts Tagged as property video

Add videos to your listing

Videos Realtors Should Make Now to Win New Leads Part Two

Video use in real estate marketing is a great way to stand out and gain new leads, but as video marketing gains momentum, standing out in the crowd is essential. Luckily, video offers an array of avenues for creativity and added exposure.

Are You Taking Advantage of These Less-Common, Unique Video Types?
You’ve tried property videos, agent promos, and testimonials, but these new video archetypes can help you break the mold…

  • Brand Promos
    A bit longer than others, at about 4-5 minutes, promos should relay positive company attributes, things that make your firm special, boasting performance, and community service. Use these versatile videos in listing presentations, conferences, and autoplay on YouTube.
  • Explainer Videos
    Take those “About Me” videos to the next level, showing clients there are humans behind your brokerage. Look to your website for ideas, such as your “About Us” page, “Certifications,” and “Awards” leaving no major details of your brand unspoken.
  • Buyer/Seller Advice
    Short and direct, 2 minute videos providing buyer/seller advice on everything from preparing a home for showing, saving for a home purchase, or researching mortgage lenders can turn your YouTube channel into a reliable resource, boosting brand loyalty and client base.
  • Market Updates
    What’s the latest news in your local market(s)? Re-purpose those PowerPoint slides to your advantage!
  • Blog Post Recaps
    Save time, provide convenient access to information, and gain exposure by multi-purposing new or old blog content into videos. Truncating these blogs into short, digestible clips offer your audience great value.
  • Special Offer Videos
    We’re not talking cash prizes and gimmicks here – but limited-time, free buyer/seller consultation offers or web downloads (“Your Roadmap to a Successful Sale”). Include a CTA link to a dedicated landing page for the offer to enhance lead generation capabilities.

Add another layer to your online presence with unique video use in real estate marketing. Open up to a whole new world of opportunities with Properties Online today.

How to Successfully Market Real Estate with Video Part One

Video usage in real estate marketing is rapidly gaining momentum. Unfortunately, not all attempts are successful. It takes more than a simple upload to engage customers. Luckily, gaining the right kind of exposure is just a few tips away…

Your Roadmap to Video Marketing Success:

  1. Fill with value – not fodder.
    Carefully consider what will be useful for potential customers. Focus on the community you serve, referencing common questions – not an overblown doorknobs-to-floor-nails approach. More is not necessarily better.
  2. Start with YouTube.
    Owned by Google and the second largest search engine in the world, more than 1 billion unique users frequent YouTube monthly, consuming 6 billion hours of video. This includes more than 50% of prospective homebuyers, patronizing the site as their primary vehicle for home buying research.
  3. Optimize!
    From physical address to neighborhood and local amenities, brainstorm relevant search terms to ensure you snag relevant home hunters. Include these search terms in your video title, description, and tags – but don’t stuff – it’ll hurt your placement.
  4. Don’t overlook your call to action.
    Include your website URL, phone number, and logo in a visible (but not distracting) position in the video to drive traffic and convert more leads.
  5. Share, share alike.
    Cyclical in nature, the more you share your video via email, Facebook, Instagram, Tumblr, Vimeo and other mediums, the more it will, in turn, be shared and viewed, increasing your exposure. So get it out there!
  6. Consider dedicated hosting.
    To circumvent one of YouTube’s major shortcomings – driving viewers back to YouTube – consider a dedicated video hosting service like Wistia, Welcomemat or VimeoPro. Built for marketing, these platforms more easily enable sharing, capture leads, deliver analytics, and more.

Video usage in real estate marketing is here to stay. Stop standing on the sidelines. Take advantage with Properties Online’s fast and easy video builder tool and start creating professional quality videos in just minutes! Learn more today.

Real estate videos

Real Estate Videos – The Must Do List

Real estate videos are hot! They are one of the fastest growing marketing trends for real estate professionals. Perfect for a social media and for an Internet savvy generation, real estate videos provide buyers with a rich experience, they beautifully capture and highlight each listing, and – when included in a single property website  – they deeply impress sellers and help you win listings.

Here are our must-dos for creating a great real estate video:

Keep it short

Attention spans on the Internet are SHORT. People are busy and don’t have time to watch anything that’s longer than a couple of minutes. The ideal real estate video is about one minute long.

Add a soundtrack

The right soundtrack gets people in the right mood and will help them enjoy the visuals included in the video.

Include still images that highlight different angles

The idea is to get an almost three-dimensional feel of the house, and including a sequence of photos of the same room taken from different angles is a great way to achieve that. The real estate video software will create smooth transitions between the photos and zoom in/out effects, so you don’t need to worry about that.

Add captions

While you shouldn’t include too much text in a real estate video – after all, this is about visuals, it’s important to include a few captions that highlight the most important information you would like to share about the property.

Most importantly, don’t forget to have fun! Creating a real estate video is a wonderfully creative process, and one of the best ways to truly showcase a property. The final outcome is always so exciting to watch. Play with your options, have fun, write short descriptive captions, and the end result will be fun to watch and to share online.