Posts Tagged as Real Estate Agent Sales Tips

How to Help Buyers Shift to the Neighborhood They Can Afford

How to Help Buyers Shift to the Neighborhood They Can Afford

In this market, accommodating buyers that are frustrated at being priced out of their dream neighborhood is a common occurrence. In today’s real estate sales tips, we’ll take a look at this increasingly common speedbump to sales, and tactics for helping buyers open up to new possibilities

Need or Want?
Buyers come-in wanting it all, and the reality they can’t afford it can often be overwhelming. Help put buyers on the right path by separating needs from wants. School district, commute time, and yard space for kids and pets may be true must-haves, while other items on the list may be more flexible. Seek these out and narrow your focus there.

Favorite Features
After you determine what your client cannot live without, help them make a concrete list of favorite features. Be as specific as possible: Rather than ‘amenity-packed’ uncover what they really need, such as walking distance to coffee, groceries, or a dog park.

Weed Out Expensive Features
Also note features buyers don’t care about to maximize bang-for-the-buck. If a buyer doesn’t care about school district, why fork-out for it? If they work from home, why look in high-dollar metro districts – branch out. Features that are unattractive to other buyers (sub-par school district, suburbs) may be a feather in your cap.

Branch Out
Take baby steps from your buyer’s favored area, showing them added value and getting them more comfortable with the idea, until you find a neighborhood with similar features but affordable price point.

Move-in/Move-Out/Move-Up
Among common real estate sales tips, explain to your buyer the benefits of settling on a starter neighborhood that will allow them to resell and purchase their dream home later on. This can be done simply through price appreciation, or through updates/renovations for more hands-on homeowners.

Sales stalled? Shift your sales game into a higher gear with these and other real estate sales tips and tricks from Properties Online today.

Group of People Asking Questions

Not Sure What to Video – Our Top Tips for Selecting Your First Projects

Overwhelmed by the thought of your first real estate video marketing project? We’ve got you covered with a host of ideas, helping you build a solid foundation to ensure a maximum return-on-investment with your upcoming video marketing campaign.

What Real Estate Video Marketing Projects Should be at the Top of Your To-Do List?

– How-To & Top-10 Videos
How-to and list-style videos are uber-popular, growing 70% year-over-year. Capitalize on short attention spans, time shortages, and the inherent desire for categorized, easy-to-assimilate information. Toss these to the top of your to-do list, being certain to pack them with valuable information that establishes you as an authority in the real estate arena.

Property Listing Videos
The ‘no-brainer’ of real estate video marketing, footage of listings at all price points posted to YouTube, your website, and social media boost your Google rankings, expand your reach, and increase brand awareness.

– Agent Profile Videos
Self-promotional videos showcasing your knowledge and trustworthiness help potential clients establish an emotional connection and sense of loyalty to you – even before the first in-person point of contact.

– Customer Testimonials
Nothing says you’re great at what you do like the heartfelt testimony of satisfied clients. Powerfully persuasive, they build your credibility, increasing prospect interest. Buildup your marketing arsenal with as many of these on your site, landing pages, email and social platforms as possible.

– Neighborhood Lifestyle Videos
Help prospective buyers envision what life might be like in a neighborhood by showcasing area amenities from dining to shopping and recreation, simultaneously demonstrating your in-depth local knowledge.

– Q&A Videos
What questions do your clients have about the buying or selling process? Create a video Q&A, showcasing your expertise, impressing clients, and boosting your online presence.

Still stalling on your real estate video marketing endeavors? One-minute of video generates 4-times as many listing inquiries and equates to 1.8-million words of web-based press. Opportunity is wasting. Get yourself in gear with the help of PropertiesOnline today.