Posts Tagged as Real Estate Agent Tips

Timing of Your Client's Home Sale Means More Money

Timing of Your Client’s Home Sale Means More Money

In today’s dog-eat-dog world of real estate sales, where supply is low and housing prices rapidly rising, seller’s remorse is a common issue. If Steve or Sally Seller is driving themselves insane over timing issues, wondering if their home will be ‘worth’ more if they simply wait to sell, it’s time to get down to the brass tacks.

You Can’t Perfectly Time a Home Sale

Like stocks, you can’t time a home listing for the absolute peak of a housing market ascent. Without ESP or a Magic-8 Ball, you’re out of luck. Even staid economists and real estate agents cannot predict exactly what will happen next in real estate sales with any level of certainty. (Remember the housing bubble?)

Home prices could rise – or drop – in which case waiting would fall firmly in the ‘no bueno’ category. Like stocks, marginal differences based on timing will likely be insignificant. Taking a long-term perspective is key.

Housing Costs Will Rise Alongside the Value of Your Current Home

Let’s face it, you have to live somewhere, and the majority of Americans are looking to move up – not down or laterally – in listing their current home. If values are rising, they’re rising everywhere. The math simply doesn’t add up. The more you make on your current home, the more you’ll spend on whatever home you choose to buy.

Put Plainly: It’s Time to Sell When You Have To…

Like when you’re relocating for that great new job, making room for a new family member, or finding your dream home. At these times, when sellers worry about listing too soon, reminding them to look at the bigger picture can quell uncertainties, preventing listing limbo from becoming a stumbling block to bigger, better things.

It’s now or never. Are you ready to up your real estate sales game? Make the move with the help of Properties Online today.

New Agent? Don’t Fall Prey to these Antiquated Misperceptions

New Agent? Don’t Fall Prey to these Antiquated Misperceptions

Those considering or just getting started in real estate often take to heart antiquated real estate selling tips. Post housing market crash, and with the inherent implications of today’s mobile and digital era, there are new rules…

Don’t Fall Victim to False Impressions
These erroneous beliefs top the list of things that cost new agents a future in the real estate industry:

1. Overinflated expectations.
While it’s good to think positive, many agents have greater expectation at their career onset than their budget can support. High income expectations, coupled with underestimated expenses, take many new agents off the market within their first 2 years in the field.

2. Making it on family/friend referrals.
Your entry into the real estate industry does not mean that all of your family members and friends will miraculously list and/or purchase a home. Or do so with you. While you may earn a few referrals from this group, it pays to realize your friends and family may already have trusted associates in the realty business.

3. Relying on advertising brokers.
Have your name mentioned on a broker’s website or in their print advertising? This floor time is great, but it’s not going to net you a deluge of weekly leads. It’s going to take far more legwork than that.

4. Losing potential customers to ‘assumptions.’
When new customers approach, assumptions can be deadly. Is that potential buyer with the dirty, torn clothing broke, or the working owner of the local construction company? Big deals often come in surprise packages. Look to every customer as a prospect, treating them in-kind – or you could quickly regret it.

Are you getting the right real estate selling tips to safeguard your future career? Look to the leaders who have evolved alongside the industry. Find the help you need with the latest tools and technology from Properties Online today.

How to Guide Buyers Into a Winning Bid

Scripts to Help You Encourage Your Seller to Lower the Asking Price

The Internet Argument
Sellers often say, “But everyone finds their own homes on the Internet these days…” A great theory, but buyers still need an agent to show the home. And when buyer’s agents are pushed into the showing, you can be sure they’ll point out every flaw in the house… potentially some that sellers never knew existed – and that the price is too high. Sellers are, in essence, pushing for every buyer’s agent NOT to sell their home.

That Whole ‘Morality Thing’
Shouldn’t realtors put their clients’ interests first? While the exceptional ones do, in the real world, things often work out differently. Discounted services alienate buyer’s agents. In a perfect world, a good agent should explain up-front how they’re paid: No salary, only a commission if a home is sold.

When sellers also consider agents also don’t: A: Work for free, or B: Like being paid less for the same job (a demotion), that measly 0.5-1% starts looking a bit petty – especially in addition to all the other negative effects of ‘discounted commissions.’ Among top real estate selling tips: Here is where a sit-down with clients and a buyer’s agent contract shine, ensuring all parties understand the situation – and get the services/salary they deserve.

The Illogic of Discounted Services
Good doctors and lawyers don’t discount their rates. They don’t have to. Clients flock to them because of their superior abilities. It is the same for buyers and sellers agents, which each likewise require a specific skillset for success.

Clients should be asking themselves why an agent would discount their services: What aren’t they getting? Experience? Attention? Marketing? Accurate pricing? Each agent has their own way of doing things. We are not lemmings. Lousy agents are easy to identify: They’ll do anything to get a listing.

Don’t do anything. Do it right, with the latest real estate selling tips and technology from PropertiesOnline. Learn more today.

How to Guide Buyers Into a Winning Bid

How to Handle Requests for a Lower Selling Commission

Discount brokers are popping up nationwide, sporting “sell-to-the-commission” tactics. In today’s real estate selling tips, we’ll take a look into how this concept backfires for all parties, and how to explain to buyers why a fair commission will net a better all-around sales experience.

The Unalienable Truth of a Fair Commission:
Lower Sales Cost + Lower Commission = Shortage of Showings.
This also equates to confusion and frustration for buyers and sellers, who are left on the sidelines. If more buyers/sellers understood the following facets of agent commissions, they would finally understand why ‘you get what you pay for’ when it comes to sales commissions.

The Split:
In the typical 50/50 commission scenario, a 5% split would pay 2.5% each to the buyer’s and seller’s agents. With a discount broker, the buyer’s agent typically ends up shorted, getting 2% to the seller’s 2.5%. With an average home price of $250,000, sellers see that 0.5% saved as an extra $1,250 in-pocket. This miniscule portion, however, points agents representing buyers to other homes not nickel-and-diming agents.

The result? Less showings, with less potential sales. Less competition, with a lower possibility of the coveted ‘bidding war’. A longer time on the market, with buyers wondering what’s wrong with the home. A negative stigma, resulting in a lower purchase price, and lagging sale. It’s the same extended market time that overpricing leads to, which likewise kills the potential to get top dollar.

The Ridiculous Question
Ask your sellers to ask themselves, “Which house do you think a buyer’s agent will want to sell: A competing home willing to pay the typical commission, or a home listed by a ‘discount broker,’ which involves the same work for them, but pays less?”

Delve into the nitty-gritty of this argument in Part-2, exploring what you assume clients know, but often don’t, about commissions, and the real estate selling tips to break it down from Properties Online today.

Selling New Construction Homes

Use of Video is the New Discriminator in Which an Agent is Chosen for a Listing

Have you become realtor roadside detritus? 70% of home buying families forget their agent’s name after a single year. That means no referrals for you… Unless you can prop up your reputation. How can you avoid getting tossed aside? Video usage in real estate marketing.

How Can the Answer Be That Simple?
Relatively new to the scene in an industry that’s slow on the uptake when it comes to the ‘latest and greatest,’ 2014 stats point to just 12% of agents holding a YouTube account. Of that 12%, a mere 5% are actively creating video marketing material.

Homeowners and home buyers WANT VIDEO. Why wouldn’t they? It’s faster and easier for buyers to glean information without ever leaving the couch – and it gives sellers a marketing edge. 73% are more likely to list with an agent who utilizes video.

For Realtors, Video Equates to Marketing Gold, Shared with the Click of a Button
And this treasure can be unearthed for far less time and monetary investment than many realize. Boosting Google ranking and click-through rates 41%, video brings more people to your doorstep, keeps them there longer, and enhances their emotional connection to you without so much as an in-person handshake. Real estate groups that utilize video receive 403% more inquiries than those without it. How’s that for ROI?

What Types of Videos Get Realtors Noticed?

Educational area/community videos
Hungered for by 86% of viewers looking to learn more about an unknown area.

Agent profiles & ‘About Us’ videos
These videos, paired with customer testimonials, build brand credibility and trust.

Listing videos
On the wanted list for 70% of the buying/selling community.

‘How-To’ videos
56% are dying to know more on the buying/selling process – and not just potential first-timers.

Industry insight videos
Because times are rapidly changing.

Bored with blogging? Video use in real estate marketing is here. Are you taking advantage? Learn how with Properties Online today.