Posts Tagged as Real Estate Agent Tips (page 2)

Time to Get Listed for the Season

Use of Video is the New Discriminator in Which an Agent is Chosen for a Listing

Have you become realtor roadside detritus? 70% of home buying families forget their agent’s name after a single year. That means no referrals for you… Unless you can prop up your reputation. How can you avoid getting tossed aside? Video usage in real estate marketing.

How Can the Answer Be That Simple?
Relatively new to the scene in an industry that’s slow on the uptake when it comes to the ‘latest and greatest,’ 2014 stats point to just 12% of agents holding a YouTube account. Of that 12%, a mere 5% are actively creating video marketing material.

Homeowners and home buyers WANT VIDEO. Why wouldn’t they? It’s faster and easier for buyers to glean information without ever leaving the couch – and it gives sellers a marketing edge. 73% are more likely to list with an agent who utilizes video.

For Realtors, Video Equates to Marketing Gold, Shared with the Click of a Button
And this treasure can be unearthed for far less time and monetary investment than many realize. Boosting Google ranking and click-through rates 41%, video brings more people to your doorstep, keeps them there longer, and enhances their emotional connection to you without so much as an in-person handshake. Real estate groups that utilize video receive 403% more inquiries than those without it. How’s that for ROI?

What Types of Videos Get Realtors Noticed?

Educational area/community videos
Hungered for by 86% of viewers looking to learn more about an unknown area.

Agent profiles & ‘About Us’ videos
These videos, paired with customer testimonials, build brand credibility and trust.

Listing videos
On the wanted list for 70% of the buying/selling community.

‘How-To’ videos
56% are dying to know more on the buying/selling process – and not just potential first-timers.

Industry insight videos
Because times are rapidly changing.

Bored with blogging? Video use in real estate marketing is here. Are you taking advantage? Learn how with Properties Online today.

Promote Yourself by Video to Increase Exposure and Sales

Promote Yourself by Video to Increase Exposure and Sales

Expand your video usage in real estate marketing beyond listing videos, zeroing in on yourself for promotion, and you’ll be certain to reap the rewards. “But what?!” you say – me stepping in front of the camera? It’s easier than you think… With just a simple photo, you could be well on your way to making lasting personal connections with clients, which equates to later loyalty.

Move It On Up
Adding a customized, personalized video to your website greatly boosts the likelihood of page-one Google rankings, increasing your website’s SEO and index higher in search results. And that’s not where the benefits end. Your creative, entertaining self-promotional videos can also be incorporated as an essential piece of marketing, utilized in web and email campaigns, on social media channels such as Facebook and YouTube, and in client presentations.

Introduce Yourself
An integral part of your marketing arsenal, your introduction video should be fast, friendly, and introduce yourself in a way that helps cold and warm leads get to know you better. Mostly informal, it should focus on what you bring to the table that your competition does not, particularly what you bring to the home buying experience. It may also feature a short reference to your family, hobbies, or interests, albeit in a way that paints you in the light of a local expert (your foodie habit rather than a reference to your Star Wars collection).

Sales Superstar
With the right mix of information and flair, you can quickly and effectively connect with customers, making them identify with you as their real estate professional, with little to no time invested – including in the design of the video. Simply snap a picture, and let Virtuets latest video builder tool handle the rest, customizing your personalized promotional video in just minutes.

Video use in real estate marketing is what today’s star agents strive for. Step into the spotlight with Properties Online today.

Market Your Properties for Success With Specialized Tools

What Every New Real Estate Agent Should Know

Don’t let being wet behind the ears in your real estate career leave you in hot water. There are a few real estate business tips every newbie should know to ensure a good start.

Planning for success
Your first year in real estate requires careful planning to avoid sidestepping key ingredients in your efforts to make your first buck. Where should you start?

• Find a brokerage
Your brokerage of choice may vary depending on your knowledge, mentoring needs, and financial expectations. Be sure to visit several before making this important decision.

• Expect the “split”
This can be as low as 60/40 when you start out and require a lot of handholding, but usually rises as you reach sales goals. Standard splits for successful agents are typically around 80/20, but can go as high as 90/10. (Don’t forget the “split” with the agent selling the home as well!)

• Come well-equipped
In addition to your license and Board of Realtors dues, you’ll also need access to MLS, a laptop, smartphone, automobile, cards, signage, and professional clothing.

A look ahead
As your real estate career matures through this first year, don’t forget to also take great pains to learn your neighborhood in depth – insider info can be key to cinching sales. Continue to hone listening skills to better understand their “want list” necessary to create that must-have vibe. Don’t let your marketing efforts slack – create a plan that includes daily goals, as well as a path to developing a strong online presence. You’ll soon find your niche, which will allow you to build that nest egg you’ve been dreaming of. And never overlook the importance of continued learning, no matter how “seasoned” you think you are – knowledge will boost your brand and your budget.

Do you have the real estate business tips you need to ensure a happy, healthy career? Set off on the path to success with Properties Online today.

What Makes Buyers Walk a Sale?

Bubble Identification Tips – What to Know Before the Bubble Bursts in Your City

For agents whose real estate careers survived the 2008 bubble burst, scrutinizing real estate trends in hopes of protecting yourself from subsequent disasters should now be a common practice. What things should you look toward as a means of predicting if things might blow up in your face, yet again?

These real estate trends may signal a market that’s about to pop:

Shaky loans
Subprime lending is risky. Though the FHA still offers loans with minimal down payments (3.5%), lending practices deviating from current elevations in underwriting standards may signal a need for caution.

Over-extended leverage
A bubble means lots of leverage – banks accepting minuscule down payments from buyers as a means of securing the purchase. Current trends this year point to a cycle devoid of leverage. The average buyer is putting down about 35%, and in some markets, cash buys are up, such as in New York City where 45% of transaction are cash.

Home prices outpacing salaries
When home prices rise and salaries don’t, people feel forced to rent or driven to eke out an existence in a home they can barely afford. It doesn’t take a genius to realize that this isn’t sustainable. If business isn’t rising in outlying markets, but only in main metropolises in combination with shaky loans and leverage overextensions, keep watch with a wary eye. (Keep in mind here, we do not mean rapid home appreciation, but unsustainable rapid price appreciation, which fundamentals don’t support.)

Slowing foreign interest
Markets in need of correction may see a drop in international buyer demand. Toss in a natural disaster or disease outbreak, like Zika, and it may be time to break out the ponchos. Case-in-point: Miami.

Rising interest rates
Rising interest rates typically coincide with a drop in affordability, and thus housing demand.
Real estate trends have you feeling the pressure? Properties Online can help ease the bloat. Discover how today.

How to "Get Busy" During the Holidays to "Stay Busy" in January

How to “Get Busy” During the Holidays to “Stay Busy” in January

Trying to stay warm this winter? Get busy with real estate selling prep. Really! Though the reputation for winter as a dead season abounds, there are tons of things you can accomplish in the winter that will allow you to make better use of your time post-tax season and when the summer rush hits. Ditch spring cleaning for the snowier variety!

Rather than waiting for warmer, busier seasons, take advantage of this time to:

• Check inventory
Ensure all inventory is as up-to-date as possible.

• Review listings
Look at spring listings now so they’ll be ready to post in the spring.

• Update contacts
Before it’s time to send holiday correspondence.

• Contact snowbirds
Let them know what’s new in the area.

• Reach out to clients
Keep in touch with those you have helped in the past. Oftentimes, the busyness and success of the spring season is based on what you accomplished the fall and winter before.

• Get sellers on the band wagon
Winter is also a great time for sellers to get ready for the spring season, preparing their home inside and out for the market. Get them on-board by explaining that it takes months to get a home truly ready for listing, and the best prepped, highest curb appeal, move-in ready homes will be the first to fly off the shelves come spring.

• Consider auctions
To boost buyer interest this time of year.

• Don’t neglect prospects
Those buying and selling this time of year tend to be serious.

• Catch up
On all those little things you let go the rest of the year when real estate selling is insane.

• Look ahead
Get your ducks in a row for the spring and summer market with a strategic plan.

Don’t hibernate this winter, get the real estate selling tips and tricks you need to set yourself up for a successful and happy new year with Properties Online today.