Posts Tagged as Real Estate Agent Tips (page 3)

Important Trends to Keep You In The Know

Relocation Gurus Ride a Buying Crest From Interstate Relocations

Shy of the big three – Florida, California, and New York – very few individuals making moves across state lines have ever set foot in their soon-to-be new stomping grounds. As costs continue to increase for air travel and road trips, journey-centered travel itineraries are now much more infrequent. The result is the average adult today has traveled to a relatively few 12 states. For them, real estate buying can be a stressful shot-in-the-dark and their numbers are quite large: around five million Americans relocating annually

Become a balm for your baffled buyer’s frazzled nerves…

• Bridge the excitement gap.
Relocating buyers may be excited about a new job, but if they’re shopping in an area they’ve never even visited, that can seriously detract from interest levels.

• Be a tour-guide.
Differentiate yourself with service specialized for interstate buyers. Help them find their way, affirming the area’s strong points and that everything will be okay – and you’ll have a client for life. Not sure where to find the best 4-1-1? Your area chamber of commerce or visitor’s bureau will be glad to provide information – after all, your new clients will also be boosting the area economy.

• Expect freak-outs.
Real estate buying out of state – especially in a completely unknown one – is an entirely different experience than a move across town. Expect clients to be more freaked-out than usual about their purchase, so come packing with that tour-guide hat, brochures and maps at the ready.

• Don’t waste time.
Even large corporations “specializing” in moving employees climbing the corporate ladder often give only a few days to shop and purchase a home in new locales. A daunting endeavor for uninformed buyers. Agents who push homes outside of budget or listing requirements may find themselves sidelined by frustrated, time-strapped buyers. Have relevant home listings at-the-ready, making optimal use of time, and your clients will thank you.

Take the stress out of the real estate buying and selling process. Discover the benefits of Properties Online today.

Home Staging Doesn't Have to Break the Bank

The Wow Factor Doesn’t Have to Be Expensive – Staging Tips

While staging a home is very important when you are trying to move it quickly, spending too much on the staging process can take a big bite out of your profits. Here are a few real estate selling tips to help you stage a home without having to break the bank:

Depersonalize the Space

One person’s dream might be a potential buyer’s nightmare when it comes to decor. Small touches of personality generally are not a big deal, but when an entire room is dedicated to the owner’s clown painting collection, it can turn a lot of people off. Putting away items that are too personalized, such as eccentric collections and personal photos, for what should be a generic home showing is the key to getting people to imagine themselves in the space.

Highlight the Positive Features

Draw special attention to the aspects of a home that buyers typically love. If there is a fireplace, get a fire roaring (except in the middle of the summer) and show the home at night. Homes with several bedrooms should be given their own theme to highlight the fact that there are many different bedrooms for children to choose from. Water features should be turned on and any other outdoor areas should be prominently featured on your website so potential buyers know what to look for.

Stimulate Olfactory Nerves

Opening up the windows to get some fresh air in a stuffy house is a great way to get musty smells out before a potential buyer shows up. When you do not have that option, or even if you do but want to add to it, buying a few air fresheners will make a home smell pleasant, helping buyers to associate the house with positive thoughts.

For more staging tips, or to learn about how the web is becoming the dominant avenue for residential real estate sales, visit us at Properties Online.

Setting Your Selling Price: The Psychology of Numbers

Are your listings lounging around on the market for months while others seem to fly into escrow within weeks? Moving inventory quickly is the essence of a good real estate agent and the best way to do this is to get into the mindset of a buyer when setting a selling price.

What’s a buyer’s max price?

A potential buyer will usually start their search on a real estate agent’s website and one of the filter options will always be a “max price”. This means you need to have a good feel for not only what the home is worth, but what a buyer would be willing to pay for it and set the listing price just below that number.

Pick a number that looks good.

This is sales 101, if you want to list at $400k, go for $399,900. Buyers will not always associate it with $400k up front, which gives you the chance to hasten the sale by bringing them in to look at the home. The one time you might want to go for the full number is if you want to price a home at $1 million. At a seven figure price point, the hundred dollars less looks tacky and the psychological aspect of a “million dollar home” is attractive to buyers.

How about a price drop?

If all else fails, a small price drop will result in a “price reduced” symbol on a real estate website, making the home seem like a possible bargain. When a potential buyer sees this, they may be more likely to take a look at the listing, leading to a walkthrough, which can lead to an offer. For a motivated seller, this is an attractive option.

Keeping up with the newest real estate trends can be a hassle when you are out there moving houses. Properties Online makes it easy by condensing real estate agent tips onto a simple platform.

What Does the Average Home Buyer Look Like?

Millennial Home Buyers Shake Up the Real Estate Market

In multiple markets, Millennials are snatching up housing, outpacing Boomers in the purchase of new homes in 88% of the top 100 Core Base Statistical Areas (CBSAs). In 33% of the top metro areas, they are even outpacing Gen-X buyers. Are you cashing in on the latest real estate trends for 2016?

Where are Millennials migrating?
Nationwide, 16.7% purchased a resale home; 30.04% a new home. Of the top 100 markets, Millennial purchases include:

  • Austin-Round Rock, Houston-The Woodlands-Sugar Land, and Dallas-Fort Worth-Arlington are the top 8 metros where millennials comprise a large percentage of buyers.
  • San Antonio – 39.6% of homes purchased by Millennials (Gen-X 30.33%; Boomers 13.96%)
  • Houston – 34.47% (Gen-X 34.47%; Boomers 11.57%)
  • The Chicago metro, including northwest Indiana and southeast Wisconsin, and the Washington, D.C. metro are also comprised of a large portion of Millennial buyers.

Are they buying lower-priced homes?
Millenials are also purchasing homes in areas that top median home sales, with four metro areas in California at the head of the list. These include California’s Bay area as well as (in order of expense):

  1. Napa, CA:
    The top median home price ranking, with three closings at a median price of $762,500.
  2. The San Francisco metro area, including San Francisco, Oakland, and Hayward:
    451 new home closings with a median price of $696,700.
  3. San Jose, CA, including Sunnyvale and Santa Clara:
    133 closings with a median price of $640,700.
  4. Southern California, including metro Los Angeles, Long Beach, and Anaheim:
    Sales in this region include 537 new home closings at a median price of $612,900.
  5. Urban Honolulu, HI
    125 home closings with a median price of $500,000.

In real estate trends for 2016, it appears Millennials’ are finally moving up. Do you have what it takes to cater to this new generation of homebuyers? Properties Online can help. Contact us today.

Video Usage in Real Estate, the Stats Are In

Have You Seen These Important 2016 Trends Yet?

Are real estate trends for 2016 going to make this a boom or bust year? It’s not all sunshine and daisies – but things are looking pretty good so far for the year. What’s trending?

  • Prices and mortgage rates are rising.
    Gaining since mid-2012, both are still climbing, just at a slower pace than recent years, inspiring confidence and prompting many to take advantage of rates before they continue to climb higher.
  • Millennials are driving the market.
    Buyers age 25-34 are now the largest share of first-time buyers (68%) and largest share of home buyers overall (38%).
  • Urban sales are rising.
    Particularly in 18-hour cities as Millennials drive sales back into town from the burbs in search of late-night options.
  • Amenities are evolving.
    Developers are ditching swimming pool construction in favor of outdoor theater and large, 24-hour, state-of-the-art fitness and spa amenities.
  • Beacon technology reduces the need for on-site handholding.
    One of the major real estate trends for 2016, Beacon texts area listings, provides detailed information during tire-kicking/open houses, and reduces time consuming one-on-one meetings.
  • Regulatory changes begin…
    Including the frustrating implementation of TRID (TILA-RESPA Integrated Disclosure), combining four complicated disclosures (The Good Faith Estimate, Initial Truth-in-Lending Statement, HUD-1 Statement and Final Truth-in-Lending Statement) down to two (Loan Estimate and Closing Disclosure), but unfortunately slowing down transactions with financing, appraisal, and inspection issues in efforts to increase transaction clarity for buyers.
  • Online funding is moving on up.
    Becoming increasingly accepted, especially as several marketplace lenders have been eaten up by consolidations or gone out of business.
  • Mortgage brokers are moving in…
    As part of real estate agency in-house teams, they’re quickly closing deals and snapping up the best interest rates for buyers.

Up on the real estate trends that can yield strong returns for your real estate career? Beef up your marketing portfolio with the help of Properties Online today.