Last week, Zillow revealed publicly its intent to buy Trulia for $3.5 billion. Obviously this news (and the rumors we’ve been hearing for some time) are hot topics of conversation in the real estate world. The consolidation will allegedly take place whilst still maintaining the distinct identities of both Zillow and Trulia. Only time will tell. But what will a Zillow-Trulia merger mean for your real estate business?
I saw a great blog article today from Dave Ramsey’s website that asks, “Are You Using Outdated Methods to Sell Your Home”? You may be familiar with Dave already, as a result of his status and reputation as a financial guru. But he also has some smart stuff to say about real estate outside the financial context, and it turns out it’s the same stuff we’ve been telling you all along. Selling a home in today’s market requires an online approach. It’s as simple—and as complicated—as that.
Don’t fool yourself. Even if you are a single agent, working for yourself, you still have a brand. Your brand is more than just your image – it is people’s perception of your image, of you, of your business, your… Read More »Use Twitter to Build Your Brand Recognition
You have probably noticed the prompts from Facebook that started back in March encouraging you to make the switch to the new page design. Ready or not, you’ll get the shove from Facebook on June 13, when the social media… Read More »Make Sense of Facebook’s New Page Design
Facebook, Google+, LinkedIn, Twitter, Instagram, Tumblr … the list goes on. But there are only so many hours in the day, and the home buyers and sellers you want to target may not be everywhere. How do you determine the… Read More »Where Should You Focus Your Social Media Attention?
