Posts Tagged as real estate agents (page 7)

Measuring the Success of Your Real Estate Marketing Plan

Whether you’re marketing your real estate business online or by more traditional means, you need to be able to track the success or shortcomings of your efforts. The likelihood is that you’re using a bit of both, which is wise. Tracking your marketing efforts will save you money in the long run AND make you money in the long run. Read on to find out more about measuring the success of your real estate marketing plan.

Imagine if you could discover that 87% of your clients found you online, 65% through individual property websites, 18% through Facebook, etc. And that you could further see how those visitors ended up on your Facebook Business Page or individual property sites, or your blog, or agent website. Imagine how smart you could be about where you choose to invest your marketing money, and how you target new home sellers and buyers? Measure and analyzing your marketing plan allows you to do just that. It’s invaluable.

Traditional/Offline & Online Marketing Techniques

Keep careful records of your marketing endeavors. This doesn’t have to be anything fancy. A simple Excel spreadsheet that includes a list of your campaigns, the dates they ran, the cost involved, and the number of leads generated or listings sold will give you a quick and easy reference point for smart marketing decision making.

Using Google Analytics, it’s easy to see where your internet traffic comes from. So even if you list a house in the newspaper, for instance, you can use designated domains and landing pages specific to each listing or media type, to see which advertising areas draw the most interest and traffic. This is much like the “How did you hear about us?” tick box, except it’s automatic and unavoidable. You’ll need to set up unique URLs from the start, and include those with each print listing. These URLs are subpages of your main site – either your agent site or an individual property website.

Speaking of that tick box, don’t lose sight of how important it is to ask new clients how they heard about you. Every time. Cross reference the information you receive verbally with what you discover through web analytics.

If you have a significant listing that you expect to generate a ton of interest, you may consider call tracking. This involves either your phone service provider or a call tracking service provider. Each advertisement (different websites, lawn signs, radio, magazines, newspapers, billboards, etc.) would be designated a different phone number. You can measure the success via number and quality of phone enquiries, by examining an itemized report of which numbers were called, at what times and from where.

Maximize your marketing spend and efforts by reinvesting in what works, and eliminating what doesn’t. Educating yourself about which is which is an invaluable business skill.

Measuring the Success of Your Social Media Efforts

Before you can accurately and effectively track the success or failure of your social media efforts, you have to start by knowing your objectives. What is it you hope to achieve by putting your real estate brand on Facebook, Twitter, Google+, a blog, YouTube and the like? To measure success, you need a goal. Measuring the success of your social media efforts is crucial. After all, free isn’t free if you’re wasting your valuable time.

Are you looking to increase traffic or something more specific? It’s a good idea to establish what a conversion is – is it a phone call, an email, a referral? Is it a new client? A home sale? Measuring your results takes understanding what it is you’re trying to measure.

Quantifying online connections is the easy part, but it’s only the first step. How that engagement affects your ability to generate leads is what ultimately matters. Internet driven marketing provides real opportunities for understanding, tweaking and perfecting your real estate brand marketing strategy. Social media provides the platform – for marketing and advertising, as well as customer service and retention.

Two of Your Best Friends are Free

When it comes to tracking and measuring the impact social media has on your bottom line, two of the best tools in your belt are free – Google Analytics and Facebook Insights.

Google is constantly tweaking and perfecting its social tracking tools, and you will find increasingly great ways of measuring your social media KPIs through Google Analytics. The Social Traffic Report will expose how traffic coming in from different social media sites are converting along the lines of average time on site, page views, and goal or ecommerce conversions.

Google’s URL Builder can help you identify which social media interactions generate the most traffic. You can also measure the impact of social media on your site’s SEO by correlating social media referral traffic with changes in the volume and quality of organic search traffic. This valuable insight can help you make significant adjustments to you content and strategy.

The internal suite of analytics tools offered by Facebook will help you better understand who “Likes” your brand and how they engage with it. You can access a breakdown of user and geographic demographics to see, at a glance, if you’re reaching your target market.

Returning to Google for a moment, setting up Google Alerts can be a great way to see if anyone else picked up your post or promotion. It can also introduce you to competition you weren’t aware of, which is always useful.

Real Estate Agents Gain Favor with Home Sellers

A recent poll conducted by an online marketing solutions provider HomeGain revealed that home sellers are better able to sell their home using a real estate agent than by selling on their own – by 120 percent!

400 homeowners responded to the poll, with some 79% stating they had used an agent and 21% having attempted to sell on their own.

Further results showed that approximately 66% of surveyed homeowners who used the services of an agent managed to sell their home, while only 30 percent of those who attempted the FSBO (for sale by owner) route were successful.

Among those unsuccessful selling on their own, 22% eventually hired a real estate agent, with 55% of those homes eventually selling.

In the 20 years between 1991 and 2011, the percentage of home sellers who choose an agentover FSBO has increased 10% (from 77% to 87%). Additionally, the typical FSBO home sold for approximately $65,000 less than an agent-assisted home sale. And that is good news for agents.

E-mail Tips for Real Estate Agents

Email can be a great marketing tool for realtors. Sure, our main focus these days is on the Internet, and this includes having a high quality agent website filled with valuable information, and on using social media tools to connect with clients and prospects and to establish yourself as a real estate expert. But you shouldn’t neglect email – it’s still an important communication tool for most people and can definitely help you market your real estate business.

Email can be a great marketing tool for realtors. Sure, our main focus these days is on the Internet, and this includes having a high quality agent website filled with valuable information, and on using social media tools to connect with clients and prospects and to establish yourself as a real estate expert. But you shouldn’t neglect email – it’s still an important communication tool for most people and can definitely help you market your real estate business.

A few email tips for realtors:

1. Add a link to your website and to your social networks to your email signature. You probably send out many emails per day. Each such email can serve to effortlessly market your agent site if you simply include a link in your email signature.

2. Use email to stay in touch with prospects and with clients. Having someone in your database is worthless if you never communicate with them. Send your contacts periodic updates on the real estate market, tips on home buying and selling, and even personal notes on birthdays and anniversaries.

3. Don’t overdo it. While staying in touch is important, you should remember that your clients and prospects are just as busy as you are and space out your communications with them so that they are never seen as spam. Keep your messages short and clear, avoid attachments, and write short, catchy email titles that will entice your recipients to click through and read your email.

4. Automate your email marketing. If your contact list contains more than a handful of emails, keeping in touch with all of them can be very time consuming. Invest in an affordable email drip marketing system that would enable you to effortlessly keep in touch and stay top of mind with your contacts.