Tag archive for "Real Estate and Technology"

Video Usage in Real Estate, the Stats Are In

How Blockchain Technology Could Transform Real Estate Listings and Marketing

Tired of the redundancies, errors, delays, waste, and exorbitant fees that have been part and parcel of real estate sales transactions since the dawn of time? From portal conundrums that create property search snafus, to transactional miscommunications that lead to seemingly endless delays, it may finally be time to stop the insanity.

Meet Blockchain Technology
The latest advancement in real estate sales, blockchain tech could allow for the creation of a universally accessible real estate information and records database – once an international standard for the collection of property data is created.

What is Blockchain?
Originally developed as an accounting method for Bitcoin, blockchain is now used in a variety of commercial applications. Utilizing distributed ledger technology (DLT), it allows participants in an industry, such as the extended real estate community, to track digital transactions without central recordkeeping. Any document can be inserted.

Once introduced, ledgers are permanent, unchangeable, and cannot be deleted, making them meddle-proof. The blockchain community owns/controls the information collectively, which is automatically distributed, making information easily visible, verifiable, and trustworthy.

How Could Blockchain be Used in Real Estate?
Enabling the execution of real estate transactions without the need for third parties via smart contract, blockchain technology could easily facilitate real estate sales proceedings digitally. Paired with IFPS, syndication of the world’s real estate network is possible. (Interplanetary File System(IFPS), is the technology that enables email/information transfer from one computer directly to another without the need for a third-party server, such as Google.)

Each property receives a unique identifier (hash) for permanent recording on a global ledger. Sellers will benefit from increased exposure, buyers receive access to localized, user-curated data – provided all parties get on-board. With universalized data standards, the sky could be the limit.

Could blockchain technology be the key to releasing the real estate sales chains that bind you? Tune in on new developments with this emerging tech with the help of PropertiesOnline today.

Are You Ready for Virtual Reality in the Real Estate Marketplace?

Today, 20 million buyers are taking advantage of virtual reality (VR), and that number expected to reach 50 million by the end of this year and a whopping billion by 2023. Experts predict VR will change the industry the way the Internet and video use in real estate marketing did, so how long will it be before you market a home in VR?

The Timing is Right
With Facebook’s Mark Zuckerberg 2014 investment in the industry, VR technology has rapidly matured, getting easier to use and coming down significantly in price. In fact, it’s a foregone conclusion that VR will be a part of the industry, and companies like Matterport and Realvision are paving the way.

Get a Load of That!
In some cities, such as Minneapolis, VR has already joined aerially droned tours as standard fare for agents, allowing prospective buyers to shop without ever engaging in a physical showing. Used with goggles and headsets, and paired with a smartphone or computer, VR gives shoppers a viewing experience that makes them feel like a part of the image – not viewing it from the outside or single perspective, but providing a comprehensive look at every interior surface.

How’s It Work?
Agents hire companies with high-tech software. Gamers have been using similar tech for years, with computer-generated imagery and environments. It stitches together photos, compiling to create 360-degree room views impossible to beat with traditional slideshows and video fares.

The Good, the Bad, and the Ugly
While VR creates a strong emotional response that static images cannot, it allows buyers to get a true feel for spaces sometimes hundreds of miles away. VR tech also makes it more difficult to conceal problem features you wish buyers wouldn’t see.

Video usage in real estate marketing is moving faster than you think. Don’t fall behind and miss out on its amazing advantages. Hop aboard with the help of Properties Online today.

What Impact Will Self-Driving Cars Have on Suburb Real Estate Sales?

The infamous words “location, location, location” may become a thing of the past, due to the latest in real estate trends: Self-driving cars. Arriving in the market next year and cruising into the garages of prospective clients, this long-awaited new technology is expected to blaze new trails in the housing market…

Home George (Jetson)!
A radical new solution to rush hour and road rage is underway, paving a new route that will free up time, lower transportation costs, and reconfigure communities as options for real estate open up for consumers nationwide – options that would have been overlooked or ignored pre-car-automation.

Away we go
Turning our notions about where to buy and invest upside-down, driverless cars, once on the market, will open up a world of new possibilities, greatly changing real estate trends:

• Boosting car-sharing and reducing traffic congestion.

• Eliminating the number of cars necessary, creating a more efficient transportation system that will ultimately free-up real estate previously used for parking lots and garages – some 25-30% of the current market.

• Spurring a garage-makeover renaissance, adding on valuable bedrooms, bathrooms and other square footage.

• Possibly shrinking necessary kitchen, dining, and living space (not quite “tiny houses” – but smaller homes with fewer amenities) as food and social entertainment is made more easily accessible.

• Opening up markets for buyers, increasing access to not only affordable locations, but reducing the stigmas associated with high-traffic markets. Also, overcoming the negative commuting aspects of living in the burbs or outskirts, especially given the ability to accomplish other things during “drive time.”

• Offering agents a better way to show homes, as well as the ability to focus on clientele and the selling process over navigation duties.

What real estate trends are driving your marketing efforts? Unlike driverless cars and smart home technology, your career isn’t fully-automated. Steer yourself toward better results with the help of Properties Online today.