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real estate broker

Single Property Websites Generate Leads

Leads are the lifeblood of any real estate business. Success comes from selling a listing. Listings come from finding a home seller who wants you as their real estate professional representative. You need leads to find and attract the right sellers, and later you need leads to find and attract the right buyers. Single property websites generate leads that cover both needs, in myriad ways.

Real Estate Concierge: Should You Hire One?

This week I’m doing things a little differently, by sharing with you an interview I conducted with forward-thinking Northern California-based licensed real estate agent Jenna Evans. Jenna, in true entrepreneurial fashion, used her real estate license and vast experience in real estate to create a new career as a Real Estate Concierge.

Finding True Job Satisfaction in Real Estate

Real Estate is an entrepreneurial business. Each agent or broker who makes it, puts his or her heart, soul, spirit, effort, professional and personal self on the line every day. In some ways, this puts you a step ahead of the general population, because it’s unlikely you went into the risks of entrepreneurship for something you didn’t feel passionate about. Sure, some people are only in for the money, but, from experience, they don’t end up succeeding as well as those who do it for the love of the industry itself, the freedom of self-employment, and the ability to have just that little bit more control over their lives. With risk comes reward, and that reward is job satisfaction.

The Zillow-Trulia Merger & Your Real Estate Business

Last week, Zillow revealed publicly its intent to buy Trulia for $3.5 billion. Obviously this news (and the rumors we’ve been hearing for some time) are hot topics of conversation in the real estate world. The consolidation will allegedly take place whilst still maintaining the distinct identities of both Zillow and Trulia. Only time will tell. But what will a Zillow-Trulia merger mean for your real estate business?