Posts Tagged as real estate business

Goof-for Business

Why Blogging is Good for Your Business

Twenty years ago, a solid marketing strategy for real estate involved putting ads in the newspaper and leaving signature FOR SALE posts on properties. Now, with the digital age among us, this type of marketing is just simply not enough. In order to stay on top, real estate businesses, as well as all types of businesses, have to learn how to get noticed online. One of the greatest tools for receiving online attention is blogging. And I’m going to spend the next few paragraphs telling you exactly why blogging is good for your business.

Twenty years ago, a solid marketing strategy for real estate involved putting ads in the newspaper and leaving signature FOR SALE posts on properties. Now, with the digital age among us, this type of marketing is just simply not enough. In order to stay on top, real estate businesses, as well as all types of businesses, have to learn how to get noticed online. One of the greatest tools for receiving online attention is blogging. And I’m going to spend the next few paragraphs telling you exactly why blogging is good for your business.

What is a Blog?

A blog is like an online, interactive journal. While they can be used for personal or public use, their function can often vary. Blogs are similar to articles, and can be found on designated websites to inform or entertain readers, who are often allowed to rate or comment on the material. For businesses, blogging is a great way to share knowledge, attract readers (or potential clients), gain credibility, advertise, and improve search engine page rank through better search engine optimization (SEO).

Making the Most Out of Blogs

In terms of improving business, blogs are an easy way to improve online popularity. When someone is searching for real estate agents online, you want your service to be the first to pop up on Google. Blogs have the power to make this happen and here’s how:

Search engines, like Google or Bing, rely on an intense algorithm to find websites when you search using a series of words. Websites that are frequently updated, well respected, contain large amounts of data, and are linked to other sites are typically the first websites to show up in a search. By posting blogs on your own site and by publishing more information, you are expanding the website and increasing its chance of hitting a lucky component in the search engine’s algorithm. When posting blogs on other sites, known as off-site optimization, it is important to include inbound links to your site and to write quality blogs. These components of blogging are targeted ingredients that a search engine look for and will make your site stand out from the rest.

Blog and Get Noticed

For real estate blogging, businesses tend to inform audiences on the housing market, quarterly reports, and events going on locally. This is an easy way to outreach readers (potential clients) and keep content current, all while improving your marketing strategy. When it comes down to it, a solid use of blogging not only makes your website look better, it can also improve your business’s SEO performance and land your website among the first pages in a search engine’s results.

The real estate industry and homeowners have benefited from substantial tax deductions for decades. However in the latest real estate news, changes to these deductions are coming into the light now that the proposed tax plan has been signed into law. What will the fallout to the industry and home ownership be?

Make Sense of Facebook’s New Page Design

You have probably noticed the prompts from Facebook that started back in March encouraging you to make the switch to the new page design. Ready or not, you’ll get the shove from Facebook on June 13, when the social media giant makes every business page comply with the new design. Don’t worry, we’ll help you make sense of Facebook’s new page design.

As with many Facebook changes, the new page design elements have been made with usability in mind. Essentially, Facebook streamlined things to make it easier for users to find the tools they use most often. This includes easier access to admin tools and a streamlined timeline, designed as a single-column newsfeed. Another addition is the “Pages to Watch” feature, which allows you, as a page admin, to create a list of businesses similar to your own, comparing performance. We definitely recommend using this tool – what a great new way to deepen your insight into your Facebook reach.

All apps used are visible to the public, with the new page design, as opposed to only the top 12 apps, like before. This means any apps used that you wouldn’t want your customers or Facebook visitors to see need to be uninstalled. Or, use a service like ShortStack to set widgets to be “admin only”, increasing your app privacy settings.

Got questions? Facebook has answered five of the most often asked questions regarding its new page design:

1. What information will appear in the left-side column of my Page?

2. Where will my apps appear?

3. Where can I view messages?

4. Will other Pages know I’ve added them to my Pages to Watch list?

5. When will I have access to the updated design for Pages?

Read the answers HERE.

Infographic: The Growth of Social Media

Earlier this week, we looked at an awesome infographic about social media timing. Today, I’ve gone back to a killer Search Engine Journal (SEJ) infographic from December 2013 to talk about the growth of social media. Social media platforms continue to grow, and you really can leverage social media to help your real estate business.

Organizations large and small are using social media on a daily basis to connect with consumers. As a real estate professional, social media can serve as an incredible tool in your tool kit. Don’t believe me? Just check out last year’s growth. I can’t wait to see what 2014 brings.

Click on the infographic for a larger view. If you have trouble seeing it, you can visit SEJ’s originally posting HERE.

growth-of-social-media-2013

Why You Should Market Your Real Estate Business Online

Greater than 90% of home buyers shop for their new home online. Relying on traditional methods for marketing homes – newspapers, yard signs, bulk mailing – these cannot sustain a real estate business. The fact that the majority of your potential clients are online is only the beginning of why you should market your real estate business online.

1. Online marketing initiatives are easy (or easier, at least) to monitor, track and evaluate.

2. Made an error? No problem. You haven’t just spent hundreds of dollars printing that error. Make changes quickly and respond to issues immediately with online marketing.

3. Make connections. Linking among campaigns or online locations isn’t just easy – it’s good business practice. Your website, blog, social media networks, YouTube channel – they’re all fodder for marketing and linking. Your options are virtually endless.

4. Get real-time performance results. You don’t have to wait until the very end of a campaign or marketing push to know if it is paying off.

5. Be more targeted. You can take one marketing idea and target it to many different client types, simply. Online marketing allows you to narrow or expand your focus easily.

6. Convert faster. Using cool technology like SMS, QR codes and unique property websites means you can combine technologies like mobile and physical advertisements with web technologically to give buyers and sellers instant access to you, your listings and your business.

What has been your biggest benefit to marketing your real estate business online?