Posts Tagged as Real Estate Listing

Is Your Seller Pushing for a Listing Price You Consider Unrealistic?

Unrealistic Expectations
Unrealistic Expectations

Thanks to recent upswings in the housing market, a common argument in favor of higher home prices is “the market is back”. While today’s market is improving, how much “more” is realistic? And how do you rein-in unrealistic homeowners in your effort to set a real estate selling price?

A delicate balance…
Your goal must be to earn top dollar for sellers without overpricing listings which can result in appraisal issues down the road. And you must be able to do this without losing the listing to another agent in the habit of overpromising. A tough road to travel indeed!

Follow these steps when setting a real estate selling price with unrealistic clients:

  • Do your homework.
    Before you arrive at the listing appointment, know what price the seller is expecting to prepare your strategy. If it’s unrealistic, how did they come up with it? (It’s often either ignorance or arrogance.)
  • Know your numbers.
    Knowledge = confidence. Ignorance = fear. Stay on top of local numbers and ditch emotional, fear-based reactions in favor of factual knowledge so sellers will both see the light and have confidence in you!
  • Stay on top of market/micromarket prices.
    What are the facts?

    • Average days on the market…
    • Neighborhood list-to-sell price ratios…
    • Competition…
    • What’s not in the MLS – new construction, FSBOs, pocket listings…
  • Get pending listing 4-1-1.
    Pricing intel from these agents could give you a competitive advantage over other area listings when setting the price.
  • Go armed with a net sheet.
    Using net sheet programs, your title/escrow agent, or your own, compile a net sheet based on a HUD statement: priced low to sell immediately or high to test the market. Ask clients, “What time frame works for you?”

Don’t let setting a real estate selling price give you a headache! Get a handle on your listings with Properties Online today!

Could Facebook Ads Be a Hidden Secret to Success?

According to a recent Inman reader poll, real estate promotion driven by Facebook is being utilized by 27.35% of agents. If the remaining agents were aware of the benefits of Facebook, that number could be much higher.

Why cash in on Facebook bennies?
Nearly every real estate transaction begins with online research. Real estate professionals, home buyers, sellers and investors all rely very heavily on the internet for real estate transactions. Today’s opportunities in social networking make getting involved more important than ever. With so many existing and new users signing on daily, potential opportunities for new clients and business contacts make Facebook an essential component in effective real estate promotion.

Misnomers may have you missing out…
So it’s important to understand what Facebook is and what it isn’t.

  • Facebook is NOT…
  • Facebook is not time consuming.
  • Facebook is not just for kids. Its fastest growing demographic are those 35 and older.
  • Your Facebook business fan page is not a place to post personal and private information. Use privacy setting wisely.
  • With Facebook, it is not necessary to have thousands of friends to accomplish real estate promotion goals.
  • Facebook is…
  • Facebook is fun and free, and an effective campaign can be waged in less than 5 minutes a day.
  • Facebook is one of the most widely used social networks in the world, reported to have over 300 million active users.
  • Facebook is a great place for networking. Everyone knows someone, who may know someone, with real estate interests. Establish authority, respect and credibility and they will come to you!
  • Facebook is a great place to get the most of hyper-targeted ads, grabbing potential clients with interesting, relevant, useful content.

Could Facebook ads be a hidden secret to real estate promotion success? If you don’t try, you’ll never find out. Promote your business! Get the help you need with SmartLeadCapture today.