Posts Tagged as Real Estate Marketing Tactics

Real Estate Video Marketing - Tips for Success

Real Estate Video Marketing – Tips for Success

New to video real estate marketing? You’re moving in the right direction. 60% of consumers prefer video when seeking online information. In the real estate industry, video listings net 403% more inquiries than those without. But you’ll need the right real estate video tips to ensure success.

What Video Marketing Tactics can Help You Gain an Edge on the Competition?

– The right location.
Placing a listing video on your agency website is a no-brainer. But outside of that, YouTube is the ideal locale. Google searches pull from YouTube. (FaceBook does not do this.) From here you can embed on other social platforms.

– The right content.
Beyond listing videos, you’re efforts will best be spent on ‘evergreen,’ hyper-local content: Content you can use and re-use for at-least 2-years. Think agent/agency promos and neighborhood reviews that showcase your expertise to earn the best ROI.

– The right look.
Leading real estate video tips point to the need for professional-quality content. A shaky selfie won’t suffice. These videos will be a representation of your skills. Luckily, with a decent phone/camera and Properties Online’s latest video builder tool, free with the POL family of products, you’ll be rapidly on your way to achieving stellar video results.

Simply upload content, indicate your preferences, and your video will be automatically built and syndicated to YouTube, alongside a non-branded IDX-compliant version for your local MLS.

– The right frequency.
Develop a content schedule, uploading at least one video per week to ensure success. This gives you time to create content, while expanding your online marketing reach. Ideas include:

Agent introductions
Recorded buyer/listing consultation presentations
Community videos
Local amenities tours
School interviews
How-to’s
Top-10 lists

Internet video traffic will account for 82% of consumer internet traffic by 2021. Do you have the real estate video tips you need to stake your claim in this new frontier? Find the tools and technology you need for success on Properties Online today.

Dual Agency? Make Sure You Cover the Details with Potential Buyers and Sellers

Home Sale Secrets Top-Performing Agents Know

In real estate selling, the devil is in the details. And top agents know the details to pay attention to, sharing them with sellers (if not with their fellow associates) to ensure sales.

What Are the Home Selling Secrets Real Estate Pros Let Customers Know?

Exaggeration will backfire.
If a buyer pulls up to a home expecting a lakeside view, only to find a goldfish pond, they’re sure to leave disappointed. Describe the best features of what you have to offer to avoid ‘dine and dash,’ blind-date style scenarios.

Curb appeal is king.
A well-manicured lawn not only makes a property look magnificent, but low maintenance. (Leaving the lawn unkempt is akin to pointing out annoying chores.)

Staging isn’t a one-shot deal.
Staging needs vary from season to season, with space and airiness essential in warmer months, and cozy environments more fitting in cooler ones.

Look to pricing ‘bands’ for added exposure.
Price within ‘bands’ in real estate selling to avoid missing out on a wider pool of buyers. Those looking to spend $240,000 will typically look in the $225-250,000 range. So that $255,000 price tag could put you out of range for a number of buyers – or disappoint those looking for ‘more’ of a house.

Beware of listing ‘black holes.’
Don’t initiate your listing during key vacation times (the Fourth, Labor Day), lest your listing be buried by new offerings by the time prospects return from vacation.

List in-season.
The home buying season runs February through September, with a hot spot in June prior to school returning to session.

Pay attention to timing.
If a listing sits unsold for 3-4 weeks, that’s a sure sign the home is overpriced. To avoid looking desperate, price realistically at the start.

Share the secrets to real estate selling success and reap huge rewards. Stay up on what’s in with the latest sales tips, tricks and secrets from Properties Online today.

Boost Exposure, Sales & Listings with a Few Marketing Tips from the Pros

The Missing Pieces to Expand Your Brand

While occasionally a great client or two might fall in your lap, sustaining a successful real estate selling career typically requires a bit of effort on your part in the lead generation department. Put your best foot forward this 2017, giving your marketing campaign the kick start it needs with these tips from the pros.

Your New Year’s Marketing Punch:

• Go world wide
As in the world wide web. A recent National Association of Realtor study shows 92% of buyers use the net to search for and snag houses. If you’re still in the Stone Age – or not using the web to its fullest marketing potential – you’re definitely missing out on a lot of leads.

• Stretch your SEO
Search rankings can make or break your business. If you’re not certain you’re in-the-know on all things SEO, educate yourself – or seek professional help.

• Be emotive
Instead of producing mass quantities of boring stats in your real estate selling media, appeal to buyer’s emotions by writing listings that paint a picture that tell a story. Ditch: “3/2 on corner lot. Lots of potential.” For: “Cute 3/2 home on spacious corner lot with fruit trees and large, open areas, perfect for a play area for the kids or outdoor living space and firepit…”

• Catch the bug
Go from blah to viral with funny or insightful video clips of your home listing for widespread sharing on social media to reach a wider audience. Be funny (not tasteless), creative, and short (under 5 minutes). Knowing your target market is key to preventing flubs.

• Automate
From your car to your home, automation is king. If your generating more than 15 new leads a month, automating software like Contactually and Nutshell offer a far more efficient means of keeping up with prospects.

Ring-in the New Year right, boosting your real estate selling success. Find the tips and tech you need, only at Properties Online.