Posts Tagged as Real Estate Marketing Tips

When Is the Best Time to Sell?

Is There a Best Day and Time to List Your Home? There Is, You Will Be Surprised

You’ve heard the old cliché, “Timing is everything.” However, in real estate, it’s a universally known truth. And real estate selling requires some pretty specific timing to ensure new listings are spot on, center-stage. In fact, listing a home on a specific day of the week – and a particular time of day, can help it sell faster and for more money. What is this magical combination?

It’s Not the Weekend

Listing a home for sale on Saturday may seem like the ideal plan: When potential buyers are off and able to peruse new listings. But post-print, this is no longer the case. Sunday is actually the worst day to list, according to a recent survey from Redfin. (Sorry, old-school Sunday paper aficionados.)

Buyers Like to Plan Ahead

Using a 2017 sample of 100,000 homes and looking for relative advantages, the Redfin study identified Thursday as prime time for listing. Why is real estate selling so grand on such a weird day of the week? Buyers like to look at potential homes on Thursday to plan their weekend shopping.

What About Wednesday?

Listing homes on Wednesday also has advantages, with Wednesday listings raking in an additional $2,023, on average. For maximum exposure, however, many still prefer Thursday, at 5 p.m. to be precise. Why? For maximum exposure, as early Thursday listings could end up on Page 2. New Thursday listings get 5-times as many views on that first (Thurs)day than on subsequent days, with many listing portals providing buyer alerts on new potential homes.

How Big of an Advantage Are We Talkin’?

Homes listed Thursday sold 5 days faster on average, and were more likely to sell within 90-180 days. Thursday listings also allow looky-loos to schedule time for traditional Sunday open houses (for those not relying solely on video tours to make faster, competitive offers).

Timing off? Get the real estate selling tips you need with the help of PropertiesOnline today.

Tips for Putting Together Great Marketing Photos

How to Get Those Home Photos That Sell a Property Fast

If you’re a fan of reality TV and those fix-it-and-flip-it shows, you’ve probably noticed that in addition to the show’s host(s), there’s typically one constant: The photographer. And there’s good reason for this. Those skilled in real estate selling know photography can make or break a potential buyer’s attraction to the property, limiting showings and potential offers.

First Impressions are Everything

While it may not be easy to figure out what makes a good photo, identifying bad ones is pretty easy. So how can the average agent ensure better shots? Consider:

What do you want the viewer to see?

Draw the viewer’s eye to what you want them to remember: A stunning fireplace; industrial appliances; a massive pool… When taking shots, focus on this feature, omitting surrounding unnecessary and distracting objects.

Have you lost the bigger picture?

While ‘zooming in’ on key features, be careful not to literally lose the bigger picture. In focusing on those industrial kitchen appliances, did you fail to reveal the kitchen size and layout? Wider shots help buyers make sense of what they’re seeing. Figure out what angle works best, and take lots of photos, zooming in/out.

Are photos too dark?

Brighter is better. That being said, lean toward natural light over light fixtures, allowing a space’s charm to shine through. Clear days are ideal. If lighting washes out shots in rooms with large windows, consider timing: Maybe a morning/afternoon shot or cloudier day could improve the outcome.

Did you skip prep work?

Eradicate clutter, ugly stains, magnet-covered fridges and unmade beds pre-session. Tidy = clean and low-maintenance in the buyer’s eye.

Are your photos tech-poor?

Skip the smartphone for a high-def digital camera – or hire a pro.

Real estate selling can be a tricky business – but photography doesn’t have to be. Get the tips and tricks you need to ensure success with the help of Properties Online today.

Real Estate Hot Spots... Are You In One?

Are You Selling in a Known Hot Spot for Real Estate?

Home sales prices are at an all-time record. Are real estate trends in your area pointing to a hot market?

Where Home Sellers are Seeing the Biggest Returns

1. Bridgeport, Connecticut

Fairfield County is seeing large gains in property values, with a 14% annualized return across the market. With a median list price of $789,100, returns are being realized from luxury communities such as Greenwich (median-$1.9-million), to less affluent Bridgeport (median-$199,000).

2. Detroit, Michigan

The Great Recession hit Detroit hard. In recent years, revitalization efforts have this market on the upswing, with younger buyers flocking to a market with a $260,000 median list price and realizing a 12% returns.

3. Seattle, Washington

Lucrative tech jobs in Seattle have resulted in fierce competition in this market, which has a median list price of $582,400 and returns of 12%.

4. San Jose, California

High-paid techies and venture capitalists in this market have it pushing a median list price of $1,240,300, and returns of 12%. Home to companies like Apple, even vacant lots in this market are going for $1-million+.

5. Palm Bay, Florida

In high-demand by Baby Boomer retirees and 45-minute drives to Orlando, Palm Bay is also attracting buyers looking for a lower price tag, with a $270,000 median versus Orlando’s $318,500.

6. Denver, Colorado

With a median price of $467,600, the Denver market is ‘growing’ alongside its cannabis-industry counterpart.

7. Providence, Rhode Island

Hot! 51% lower listing prices than Boston and median price of $350,000.

8. Boston, Massachusetts

A skintight market – median prices running $529,100.

9. Nashville, Tennessee

A surplus of jobs in this music hub are pushing the market higher, with a median price of $368,000 and 10% return.

10. Portland, Oregon

Buyers fleeing expensive markets like San Francisco and Seattle are flocking to this nearby market, with its median price of $477,500.

Stay on top of real estate trends you can count on with help from Properties Online.

How to Become a Social Marketing Expert for Real Estate

Become a Social Marketing Expert – What You Must Know and Do

From computers and cell phones to today’s array of online tools and smartphone services, great agents know how to put technology to work, and social media is a huge weapon in their sales arsenal. Do you have the real estate selling tips you need to leverage it to your best advantage?

Social Media Can Help You Reach New Heights

A people-centered industry, social media is the life blood of today’s successful agents. It’s where the masses live. 81% of Americans have a social media profile, an arena which is expected to encompass over 200-million people by 2020. And it’s where a key demographic lies: Those using social media live in the suburbs, are more educated, and earn over $75,000 per year, prompting professional marketers to boost their social media budgets. Done right, it’ll bring in mad money. Done poorly, however, and it’ll leave your reputation in the gutter.

Keys to Using Social Media Wisely

– Know Your Neighborhoods

Facebook and Twitter are the bread-and-butter of the business. Instagram and Pinterest ideal for star-worthy, visually-enticing listings. LinkedIn a great tool for referrals on the B-2-B end.

– Market with Purpose

The primary reason for moving into social media neighborhoods is to bring in L-E-A-D-S. Keep this in mind with all your efforts, always including a response option (call/email/text) so readers can easily follow-up with you, as well as a strategy for providing the rapid response, essential to snagging today’s customers.

– Be a Teacher, Not a Salesperson

Truly interesting, helpful information is a rarity these days. Provide it, and you’ll shine like a star, gaining recognition and leads.

– Mesmerize Your Audience

Marketing with video gains more views and has a higher conversion rate. Embrace video. Americans are well-known for their love of moving pictures.

Do you have the real estate selling tips and tech you need to help you build your real estate brand quickly and easily? PropertiesOnline has you covered. Learn more today.

When Is the Best Time to Sell?

Transparency and You – What to Know About this Important Market Shift

Remember the days when availability, pricing, market trends, and histories used to be available almost exclusively to the professional real estate industry alone? In today’s real estate market, you are no longer ‘gatekeeper’ to this coveted ‘information key.’ In today’s real estate marketing tips, we’ll take a closer look at transparency in the industry, and how the Internet is changing the market.

Out of the Darkness
No longer in the dark, telling clients not to worry about the nitty-gritty, behind-the-scenes details of the MLS and other essential processes is not an option. The Internet has opened the eyes of clients to what previously went on behind the closed doors of the industry. Today, 80% of shoppers begin their real estate transaction online, where over the years previously coveted information has been compiled, offering today’s clients access to information that was once almost exclusively in the hands of real estate professionals.

Into the Light
With the Internet putting information in the hands of buyers, and the simplicity of the transfer of information to the MLS now well-known, informed buyers and sellers are begging the question, “Why do I need you?” For skilled agents, this is a boon in disguise, as less-than-stellar agents only willing to exert minimal effort for commissions are sure to be systemically cleansed from the industry, strengthening the profession.

Looking to the Future
As the real estate industry further jettisons into the coming “Era of Transparency,” those striving for real estate career success must come out of hiding, educating their clients on the ins and outs of transactions, and why they are uniquely skilled and valuable to clients in accomplishing transaction tasks. Those that do not will be sidestepped by clients in an era of alternatives that do not involve an agent.

Are you ready for the “Era of Transparency?” Take off your blinders, and step-up your game with real estate marketing tips and technology from Properties Online.