Posts Tagged as Real Estate Marketing Tips (page 3)

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Helping Your Buyer Make Their Bid – Tips to Getting It “Right” and Winning the Sale

One of the biggest purchases in a person’s life, buying a house is a big deal. Such a life-changing event shouldn’t be entered into lightly. So, as a realtor who respects their clients and is looking to build their reputation, it’s essential to have the right real estate buying tips to both cinch the sale and protect the sellers.

Six Steps to Helping Sellers Present the ‘Right’ Offer:

1. Research
Search for comps and consider local market data to surmise fair market price, considering the seller’s original purchase price and date to determine offer flexibility.

2. Find financing
Be sure to have prospective buyers get a pre-approval for the offer to ensure it is taken seriously. Given multiple offers, sellers will always lean toward those backed with approved financing.

3. Protect buyers with contingencies
Including a home appraisal and acceptable inspection, as well as a commitment of agreeable financing terms, making certain the buyer fully understands each before submitting. These are essential to protecting the buyer’s right to cancel the contract without penalty and preserving their down payment money.

4. Safeguard funds
Arrange to hold the down payment deposit in an escrow account (not with the seller). This way, money can easily be recouped if the offer falls through, or deducted from purchase costs at closing.

5. Make it official
Put together a written “purchase agreement” for delivery to the seller’s agent that meets state legal requirements, including:
• Date
• Address
• Offer
• Financing terms
• Escrow details
• Closing/possession dates
• Contingencies

6. Sign on the dotted line
Accept/counteroffer until a price is mutually agreed upon or either party exits negotiations. Work with a legal team as necessary to navigate and fully understand the contract, as once the offer is signed, it is binding.

Looking for winning real estate buying tips? Put yourself at the head of the pack with the help of Properties Online today.

How to Optimize Tags as Keywords in YouTube to Boost Search Rankings

Increase Youtube Target Keywords

Seeing lackluster results from video usage in real estate marketing? It may be tag optimization issues. Does that sound Greek to you? No worries. We’ll cover it here…

What are Tags?
The term ‘tag’ can be confusing, because it refers to two types:

1. Public tagging.
This is how viewers label, organize, and manage their YouTube content. ‘Crafts,’ ‘Recipes,’ ‘Workouts,’ or ‘Homes to See,’ for example. (Viewers create their own.)

2. Publisher tagging of keywords.
These describe your video so YouTube’s search algorithm can understand what it’s about. ‘Realty Tips,’ ‘How to Stage a Home,’ and ‘Home Staging Tips,’ for example. With this info, YouTube can rank your video based on search terms (ranking = more views), and pop it up as a recommended video for those searching similar snippets.

Finding & Optimizing Tags
Unfortunately, there’s no magic tag solution for every realtor. Each is unique. But you can develop your own system for boosting views:

• Brainstorm
A good place to start is considering terms you might search if you were looking for a similar video. Develop 5 possible searches/keywords (limit 500 characters/per).

• Widen Your View
After narrowing your search down, think broader, looking for at least 3 more general keywords. Think: ‘Real Estate + Area/County/State’ or ‘Find a Realtor.’

• Narrow Things Down
On the flipside, consider very specific keywords, maybe a goal of 3. For example, ‘Fix and Flip in City/Neighborhood,’ or ‘3 Miles from Area Elementary’.

• Research Competitors
See what tags they’re using – but don’t copy them exactly. You can uncover professional tags with browser extension VidIQ and TubeBuddy.

• Try a Tool
Like Keywordtool.io and Ubersuggest.

• Ensure Maximum Searchability
Use singular and plural, varying word order, video suggestions that come-up next to your search, and even common misspellings.

• Don’t Neglect Your Title/Description
Tags are only part of the SEO puzzle.

Ready… Set… Go play ‘tag’ with these tips for video usage in real estate marketing from Properties Online today!

How to Help Your Buyers Win a Bidding War

Be Prepared to Field These Hard to Answer Questions at an Open House

Real estate marketing can sometimes leave you feeling a little hot under the collar – especially during open houses when negative aspects of a home are brought to light with a few creatively formulated (or intelligently devised) questions. How well-prepared are you for your showings?

How you handle these questions could make or break a sale:

How much interest have you seen?
Here, buyers may want to take part in (or avoid wasting time) on a home that could potentially undergo a bidding war, or be fishing for leverage. Longstanding listings offer a better chance at price negotiations, whereas a home with an offer (or multiples) indicates fierce competition and a need to act fast.

Any recent improvements?
Those fishing for improvement info or ‘the shape’ of the home are attempting to foretell potentially expensive maintenance and improvement needs. Keep in mind that some aspects of building condition will be part of disclosures and due-diligence, but buyers may use this as a litmus test for your ethics.

Could you tell me more?
Be careful what you mention first. Always keep in mind that what’s NOT said can indicate weaknesses. (Are you harping on a magnificent location to mask home condition?)

When do the sellers need to close?
A major sticking point in the buying process, you need to know this information. There’s no ‘right’ answer – but you need the honest truth.

What do utilities run?
Essential to avoiding budgeting pitfalls, this information can only be provided by the owner. If the numbers are good, bill copies (sans personal information) may be a great tool.

How’s the neighborhood?
The Fair Housing Act, prohibits discrimination based-on race, religion, sex, or family/economic status, making this one especially tricky. Point buyers to trusted realty search engines to decide if the home meets their personal demographic essentials.

Feeling the heat? Chill with some of the best real estate marketing tips in the business from PropertiesOnline.

Real Estate Home Sales Are Hot! What's Up for the Rest of 2018?

Online Real Estate Site Outs Agent to Agent Commission Deals

Flat-fee real estate agency Trelora is at it again, publicizing Denver area agents’ home selling commissions. Trelora considers the information among public service real estate selling tips, aimed at giving buyers “access to all of the information so they can make the best possible decision during their home buying process, and not worry that they’re being pushed toward a more expensive home because it affects their agent’s income,” according to Trelora CEO Joshua Hunt.

Not the First Time
The last time (in February 2015) the Denver-based company attempted to provide information on buy-side commissions with its online listings, they were served with a cease-and-desist order from the region’s MLS, REcolorado, citing a violation of Internet data-exchange rules regarding the display of MLS information.

How’d They Pull It Off This Time?
Per an agreement reached with REcolorado, now those looking to take a gander at commission information can set up a secure account with Trelora, signing a non-disclosure. The agreement is non-exclusive, allowing potential clients to continue to work with other firms.

The Devil in the Details
55,634 homes worth $22.2 billion were sold last year in metro Denver, according to the area Association of Realtors. Trelora estimates commissions at around $1.25 billion. Denver-based Trelora promotes a flat fee of $2,500 per buy-side commission, regardless of home price, unlike the percentage-based fee structure of traditional residential real estate companies. The company touts if all agents charged the same flat fee, consumers could have saved $970 million in commissions. “Trelora was founded on a belief in transparency and in offering the highest level of service and representation to our clients,” said Joshua Hunt, CEO of Trelora. “It takes no more work for an agent to help a client buy a $700,000 house than a $350,000 house.”

Do you have the real estate selling tips you need to prove your true worth to clients? Add value with the help of Properties Online.

Keep Your Public Relations Good

The Data’s In, 2017 Looks Like It Will Be a Seller’s Market!

Still bitter with the real estate industry following the market’s 2008 downturn? Real estate selling in 2017 and beyond may offer some karmic retribution. A seller’s market is predicted, though a buyer’s market is not too far off on the horizon.

What “the experts” are saying
Most economists agree 2017 will be a strong seller’s market, though buyers are expected to have their day in 2018 or 2019.

• Matthew Gardner, chief economist at Windermere
Gardner expects inventory to rise in 2017, but not to sufficient levels to support the currently stretched market. Inventory will take a little longer to sell, but as the job market continues to tighten, demand will continue to outstrip supply.

• Mark Fleming, chief economist at First American
Assuming a market with modestly and predictably rising mortgage rates, Fleming believes first-time buyers will drive the market, pointing to a demographic that’s young (millennial), diverse, technologically savvy, and predominately college-educated.

• Jonathan Smoke, chief economist at realtor.com
Smoke sees market potential for a high volume of first-time buyers, but with geography playing a role: Some markets will be above-average in price expectation or sales expectation – but few will be above-average in both. In seller’s markets, supply constraint will be driving the price; In buyer’s markets, “great buys” are pushing sales growth. The good news? Either is good for the real estate selling business.

• Svenja Gudell, chief economist at Zillow
Gudell sees a market skewing to sellers, with more purchases on the outskirts of the city compared to the urban center, with its much higher price tags. She warns to expect higher cancelation rates and lower conversion rates in today’s challenging financing environment, with pent-up demand declining, in favor of more organic activity as interest rates rise.

Looking forward to a better real estate selling future in the coming years? Looks like the market may finally be on your side. Take advantage, with the help of Properties Online today.