Posts Tagged as Real Estate Marketing (page 2)

What to Know About the Luxury Real Estate Market in These Uncertain Times

Tips to Help Your Buyers Dress Their Home for Fall Selling

Just because the weather cools down, doesn’t mean real estate selling will. The fall market has typically always been a hot buying season, with shoppers continuing to peruse post-back-to-school and pre-holiday season listings. How can you make the most of fall sales?

Eight Tips for Attracting Fall Home Buyers:

1. Clear Overgrown Summer Vegetation.

Wild bushes, runaway summer vines, fading flowers and foliage, and leaf buildup should be cleared away from the home, ensuring a clear path to the entrance and making the property appear low maintenance.

2. Add a Touch of Autumn Curb Appeal.

With mums, marigolds, pumpkins and gourds along the sidewalk and stairs.

3. Add a Touch of the Outdoors, Indoors.

After rooms have been decluttered and depersonalized, bring them by to life with the energy of autumn: Red, orange, and gold throw pillows; Autumn-inspired quilts and throws; Pine cone and nut table centerpieces; Orange candles; Bold autumn accent pieces in groups of 3 or 5.

4. Make Windows Sparkle.

Clear interior window smudges, then head outdoors, removing windows screens, bug and plant debris and cleaning the entire window area.

5. Maintain, then Light the Fireplace.

Have the chimney professionally maintained and key safety items attended. Then clean and decorate the fireplace surround and mantle with fall flare, lighting it when buyers come for a showing.

6. Think with Your Stomach.

Fill a bowl with crisp apples, then set out fresh pumpkin muffins or simmering apple cider.

7. Lighten Things Up.

With cooler weather, days are shortening, and this can darken rooms. Combat this by turning on every light in the house for showings (including closets).

8. Leave Treats.

As a parting treat, encourage prospective buyers to leave comments, leaving a bowl of snack size candy bars in return.

Fall real estate selling doesn’t have to be scary. Treat yourself to the latest real estate selling tricks from Properties Online today.

Connect with clients immediately with chat apps

Should You Use Live Chat Apps on Your Website?

Live chat apps are literally popping up everywhere. In this week’s real estate agent marketing tips, we’ll take a look at this talked about tech, and whether or not it might be right for your business.

Put a Bug in Your Ear
You spend countless hours driving traffic to your real estate agent website. But in your business, and with today’s instant-access lifestyle, it’s easy for first-time visitors to feel ignored. Let’s face it, as much as it would be great for initial client contact to be one-on-one with you, the nature of the realty business makes a prompt, live response tough to tackle.

Live chat apps can be a boon, stepping in to offer real-time answers to potential clients. Doubly-effective, this virtual back-and-forth can also lead to follow-up conversations, providing valuable client insight.

Listen Up!
Live chat apps are highly effective in real estate agent marketing. Despite the industry’s typical lag-time in response to tech, agents and brokerages are jumping aboard due to the bountiful benefits:

– Increased Opportunity
Brokerages leveraging live chat apps see a 36% increase in leads, on average – more than lead sources from prominent listing portals and website contact forms.

– Quality Leads
For each lead garnered through chat services, about 49% are sufficient to qualify for agent follow-up.

– Higher Conversions
REAL Trends points to a conversion rate of 7.5% with live chat – 3 times the average for general online leads, at 2.7%. Triggered properly, these rates could increase as much as 11%.

Are You Leaving Potential Clients Wandering in a Virtual Desert?
By taking advantage of live chat services, you can quickly snag clients before they go elsewhere in search of answers to their questions, keeping them right where you want them – with you.

Stop struggling with conversion. Up your real estate agent marketing ante with the latest tools and technology on the market from Properties Online today.

When Is the Best Time to Sell?

Transparency and You – What to Know About this Important Market Shift

Remember the days when availability, pricing, market trends, and histories used to be available almost exclusively to the professional real estate industry alone? In today’s real estate market, you are no longer ‘gatekeeper’ to this coveted ‘information key.’ In today’s real estate marketing tips, we’ll take a closer look at transparency in the industry, and how the Internet is changing the market.

Out of the Darkness
No longer in the dark, telling clients not to worry about the nitty-gritty, behind-the-scenes details of the MLS and other essential processes is not an option. The Internet has opened the eyes of clients to what previously went on behind the closed doors of the industry. Today, 80% of shoppers begin their real estate transaction online, where over the years previously coveted information has been compiled, offering today’s clients access to information that was once almost exclusively in the hands of real estate professionals.

Into the Light
With the Internet putting information in the hands of buyers, and the simplicity of the transfer of information to the MLS now well-known, informed buyers and sellers are begging the question, “Why do I need you?” For skilled agents, this is a boon in disguise, as less-than-stellar agents only willing to exert minimal effort for commissions are sure to be systemically cleansed from the industry, strengthening the profession.

Looking to the Future
As the real estate industry further jettisons into the coming “Era of Transparency,” those striving for real estate career success must come out of hiding, educating their clients on the ins and outs of transactions, and why they are uniquely skilled and valuable to clients in accomplishing transaction tasks. Those that do not will be sidestepped by clients in an era of alternatives that do not involve an agent.

Are you ready for the “Era of Transparency?” Take off your blinders, and step-up your game with real estate marketing tips and technology from Properties Online.

Time to Get Listed for the Season

Flat Fee Real Estate Agent Pricing Arrives in the US Market

Real estate trends from abroad have now reached the U.S., as flat-fee agency Purplebricks expands overseas following successes in the U.K. and Australia. A $177-million investment from Euro media giant Axel Springer, who is acquiring 11.5% of the company, made the expansion possible.

Accelerated Growth in the U.S. Anticipated

$71-million of the $177-million in funds has been allocated for accelerating the company’s expansion into target markets. This will help bolster Purplebricks’ company infrastructure, ensuring adequate recruitment and training to fill essential positions, and ensure managerial depth.

Funds will also be used to support technological advancements, boost advertising and marketing, and expand the company’s service offerings. The added funds from Axel Springer are twice the money it’s used to fund its U.S. operation to-date.

Where is Purplebricks Building Up Business?

Trends have drawn the company to the L.A. market, with later expansion to Fresno, Sacramento, and San Diego. It was plotting a move to the New York market for June 2018, but thanks to the funds from Axel Springer, Purplebricks has pushed up their move to April, setting up regional headquarters in Manhattan.

How are Customers Reacting?

Purplebricks’ flat-fee platform was well-received in all California markets. Homeowners pay a flat fee of $3,200 for listing, regardless of home value, agreeing to pay the buyer’s agent commission on closing. Included in the fee is a dedicated ‘buying expert,’ home photography and 3-D touring video tech, and the ability to make/review/negotiate offers online anytime with the click of a button.

According to the company, a New York homeowner listing a $560,000 home can save $13,600 compared to the standard brokerage commission model. Purplebricks’ partnership with Axel Springer is expected to fuel not just its geographical growth, but reap the benefits of the company’s digital and IT development expertise, sharing innovative new offerings with customers.

Times are changing. Are you stuck on old-school real estate trends? Step-up your game with the help of PropertiesOnline.

What to Know About the Luxury Real Estate Market in These Uncertain Times

You Can Make Mistakes with Home Staging – What Not to Do

Home staging can be a seller’s best friend, slashing sales time and boosting profits when done correctly. Poorly performed, however, it could be the nail in the proverbial coffin of the sale. In today’s real estate marketing tips, we’ll take an up-close look at staging, and why what seems cut-and-dry can backfire on those who miss the details.

Home Staging Mistakes that Can Sink Sales

– Overwhelming Design
Good home stagers know the home should be the belle of the ball, not its contents. Look to staging pros who know how to subtly achieve a winning design, without smacking buyers in the face with it as soon as they walk through the door.

– Bland Schemes
On the flipside, those versed in real estate marketing know homes that don’t venture far from the realm of ivory/beige won’t stand out in the minds of buyers. You’ll need some pops of color here and there.

– The Lone Aesthetic
If you’re staging a Victorian, don’t place fainting couches and oil lamps in every room. Buyers won’t be able to see their things in the space. Instead, opt for an eclectic mix, or more traditional, timeless pieces.

– Fake-Outs
If a potential stager suggests artificial fruit or inflatables, run in the other direction. Keep it real. Fake items blast buyers with the message this is not their home.

– Poor Scaling
Not staging to the right scale can kill a sale. Furniture and accessories should match home scale and proportion. Too small, and spaces look barren and lifeless, not spacious. Too large, and spaces feel cramped. You need to show good use of the room. Ditto for artwork. Too small = visual clutter. Avoid items smaller than a softball.

– Closed Doors
While this might appear ‘neat,’ closing doors limits movement, and can lead to buyers missing entire sections of a home.

Stage yourself for success in the real estate marketing arena with the help of Properties Online today.