Posts Tagged as Real Estate Marketing (page 22)

Real Estate Flyers That Work

These days, a big chunk of your real estate marketing activities is done online. Savvy agents are using agent websites, single property websites, blogs and social media to market their services and their listings.

These days, a big chunk of your real estate marketing activities is done online. Savvy agents are using agent websites, single property websites, blogs and social media to market their services and their listings.

But offline marketing is still important. In fact, marketing is never about just one medium. A good marketing campaign utilizes many different mediums to generate many different leads, then nurtures them until they are ready to become clients.

Which brings us to the topic of real estate flyers. No doubt, real estate flyers, when done right, can be a low-cost and highly effective real estate marketing tool. Follow these tips to get the most out of your real estate flyers:

1. Full color flyers on a glossy paper look significantly more professional than black and white flyers. It’s also important to use high quality images in your flyers.

2. When designing the flyer, try to convey the look and feel of the house through the flyer’s design and colors.

3. Each flyer should include easy-to-read bullet points highlighting the benefits of each property. You should always highlight benefits rather than features. For example, instead of “large grassy yard” say, “the large grassy yard is great for children and perfect for outdoor entertaining.”

4. A single-page flyer is almost always preferable to a multi-page one.

5. Make sure your contact information is easy to find, and include a way to directly track flyer performance, such as a specific phone number or a code.

One of the best ways to distribute real estate flyers is to print them in bulk and insert them into local newspapers. This is more affordable, and at least as effective, as direct mail.

Real Estate Websites: Why You Need Search Engine Optimization

Creating an agent website is an important step in the right direction when it comes to real estate marketing. But creating a real estate website is not enough: you want people to actually find your website when they search for an agent or for listings.

Creating an agent website is an important step in the right direction when it comes to real estate marketing. But creating a real estate website is not enough: you want people to actually find your website when they search for an agent or for listings.

This is where search engine optimization becomes important. There are many things you can do to help major search engines such as Google index your site correctly, and we help you with them. One of the things you need to do is submit your website to all the major search engines. We do that for you – one less thing to worry about!

We also include a link exchange opportunity in our agent sites. When you get legitimate links from other websites that point at your site, you increase your site’s authority and therefor its visibility in the search engines.

When it comes to on-page optimization, or in other words the way you optimize your own site to include important keywords, our real estate sites enable you to modify your meta tags to include your surrounding areas and your areas of expertise.

We also provide tutorials on pay per click marketing using tools such as Google Adwords, on blogs (blogging is a great way to add relevant, optimized content to your agent site!), and other ways to help drive traffic to your real estate site .

calling-all-bloggers

Real Estate Bloggers Wanted!

Welcome to Real Inventive – a fresh, innovative real estate blog that provides an online space where real estate agents and brokers can network, learn about new real estate technology and regulations, follow real estate news, and share interesting thoughts and ideas.

Welcome to Real Inventive – a fresh, innovative real estate blog that provides an online space where real estate bloggers can network, learn about new real estate technology and regulations, follow real estate news, and share interesting thoughts and ideas.

It’s been a rough year for all of us! The real estate market, just like the economy in general, has been through some serious turmoil. Thankfully, it looks like we are finally starting to see the light at the end of the tunnel. While the economy is still very fragile, the free fall of real estate prices has finally stabilized in many local markets. Home sales are going up, and as we all know, this will eventually lead to home prices going up too.

In the meantime, if you find yourself without enough work or earnings, think about this as an opportunity – this can be a great time to take a course, to learn something new, to make yourself familiar with real estate technology, and to improve yourself as a real estate professional. Think about times where you have less work as times when you can prepare yourself for the next boom. Economy works in cycles, and the more credentials and knowledge you have, the better positioned you will be to make the most of the next real estate boom.

Before we wrap this up, a quick note for the real estate bloggers out there: we would love to hear from you! We are always open to receive fresh new content to enrich our blog and make it more interesting to our readers, most of whom are real estate professionals.

Please feel free to contact us at: [ideas AT realinventive DOT com].

Even if you’re not a blogger, we would still love to hear from you if you have an interesting idea, a tip, or anything you think we should cover on this real estate blog.

Blog.PropertiesOnline.com is powered by Properties Online, the creators of ListingDomains.com and RealEstateSites.com.

Mobile Apps for Real Estate

Have you seen the mobile app from SmarterAgent.com? This looks like a really cool app. I recommended that my mom “The Broker” get it for her office so we can see how well it works. Anyone have a success story about this product? I can really see how useful it can be for buyers.

Have you seen the mobile app from SmarterAgent.com? This looks like a really cool app. I recommended that my mom “The Broker” get it for her office so we can see how well it works. Anyone have a success story about this product? I can really see how useful it can be for buyers.

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