Posts Tagged as Real Estate Mobile Marketing

How to Market Real Estate to Generation Z Buyers

How to Market Real Estate to Generation Z Buyers

With more mobile phone connections existing than people on the planet, real estate news points to changing teams – particularly when it comes to marketing to Generation Z buyers. As smartphones continue their climb to the top as the go-to marketing channel, how will you reach Gen Z buyers?

Small Screen, Big Impact
Over 50% of kids under 18 were raised in homes without a landline. And forget Tracphones – 85% of their phones are smart. This is having huge repercussions on marketing tactics for Gen Z buyers.

What’s the Best Way to Market to Gen Z?

– Not ‘Mobile-First’… ‘Mobile-Only…’
Because of Gen Z’s ‘mobile-only’ focus, mobile advertising will comprise one-third of advertising dollars in the next few years. How portable is your current realty campaign?

– Push-‘Em, Don’t Pull-‘Em
Push notifications, those app-base pop-ups that litter your smartphone, are three-times more likely to be opened than emails by Gen Z buyers, showing an opt-in rate of 36% in iOS real estate apps.

– App-Happy
90% of mobile device time is spent in apps, versus Internet browsers. A quick-and-dirty app won’t work though – Gen Z leaves frustrating apps roadside. Instead of buggy apps, look to marketing tools flexible enough to incorporate with today’s latest social networks.

– Short-Sighted
Multi-screen users, Gen Z browsers bounce from device-to-device, with an attention span of mere seconds. Tweet. Insta. Snap. If you can’t engage them fast – they’re gone. For this genre, YouTube video marketing is the medium of choice.

– Socially Commitment-Phobic
It’s hardly real estate news that Gen Z-ers spend a lot of time in social apps. But what may be news to older generations: They’re a fickle lot, with favored social platforms rapidly morphing. Without a flexible marketing platform that can rapidly shift, you’ll be left in the rearview.

Marketing to these ‘creatures of the moment’ taking you a blue moon? There’s a better way. Learn more about the latest integrative technology from PropertiesOnline today.

Consumer Empowered Real Estate Information Changes Agents' Selling Models

QR Codes: Your Key to Leveraging Mobile Sales

You’ve seen QR codes popping up everywhere, the Rorschach-reminiscent symbols gracing everything from candy bars to cars. Scanning them into your smartphone or mobile device puts information quickly at your fingertips. And scans are up: 7.5% among users, alongside an 11% increase in generated codes from 2015 to 2016. The question is, in today’s mobile device driven economy, are you leveraging this technology to your advantage, or watching opportunity pass you by?

QR Codes are Ideal for Mobile Device Real Estate Marketing
Extremely versatile, QR codes from Properties Online’s Smart Lead Capture offer multifaceted marketing opportunities, making access to coveted real estate listing information a snap…

Take advantage of QR codes in print and email marketing campaigns…
Providing fast access to listing details, property photos and listing videos, automated voice information, map directions to properties or open houses, or simply sending potential customers to your website via postcards or other direct and email marketing campaigns.

Add a QR code on your business card (or car)…
Giving customers fast access to your website and area listings.

Fly a QR code with listing signage…
With a custom sign rider. Ideal for unoccupied residences, QR codes offer fast access to photos, giving buyers a far better look at listings than merely peeking through windows. A proven way to capture leads and drive traffic to a property’s mobile website, QR codes eliminate the need for buyers to jot down listing details – only to forget/lose them later.

Engage customers in listing videos…
Provide fast access to home tours.

Provide the fast follow-up necessary to cinch sales…
With text auto-responders that provide instant listing information, and lead alerts that help you stay on top of new prospects.

Burnt out on print marketing? So are your customers. Bring new life to your marketing with the latest in mobile device real estate marketing tools and technology from Properties Online today.