Posts Tagged as real estate professional

Single Property Websites Generate Leads

Leads are the lifeblood of any real estate business. Success comes from selling a listing. Listings come from finding a home seller who wants you as their real estate professional representative. You need leads to find and attract the right sellers, and later you need leads to find and attract the right buyers. Single property websites generate leads that cover both needs, in myriad ways.

Leads are the lifeblood of any real estate business. Success comes from selling a listing. Listings come from finding a home seller who wants you as their real estate professional representative. You need leads to find and attract the right sellers, and later you need leads to find and attract the right buyers. Single property websites generate leads that cover both needs, in myriad ways.

It will come as no surprise that Listings Unlimited is my favorite single property website engine. It is packed with lead generation tools that are designed to attract home sellers and home buyers, every step of the way. And, as one of our users recently told me in an email, “The major KEY is the sellers LIKE them … Thus more listings.” It all starts with the seller, does it not?

One of the newest lead generation tools is part of an exciting new partnership with Porch.com. Porch.com is dedicated to connecting home improvement professionals with home owners, buyer and sellers. This works well for us, because we are dedicated to connecting those home buyers and sellers with you, the real estate agent.

So, how does this partnership generate leads? It’s simple. Under the listing price on your Listings Unlimited single property websites, we now give visitors the option of clicking a link to be taken to Porch.com to view what is called a Home Report. In order to access the home report, they’ll need to enter a valid name and email address. Those contact details are passed on to the listing agent, meaning you gain access to every single potential buyer who shows enough interest in the home to request the Home Report.

What is a Home Report? It’s a comprehensive timeline history of a home and its repairs, created through tax and permit records. Porch’s research in this area is so extensive, that they have $2.5 trillion worth of tracked home improvement projects already in their system. Homeowners in 62% of U.S. cities and towns are using Porch. There are over 130 million projects and insights on Porch—including cost, history and more—making Porch’s Home Reports increasingly accurate and relevant. Now visitors to your single property websites can access them quickly and easily, and we’ve given you one more lead generation tool for your arsenal.

And don’t forget all the other lead generation possibilities with Listings Unlimited’s single property websites:

Free listing updates, which allows visitors to fill out a form to request email updates of new listings that match their specific criteria.

Viewing scheduling, which allows prospects to request a viewing of the property at a specific time and date, and the ability for website visitors to easily request additional information about your listing.

CRM, which allows you to view all your website leads, convert them to contacts, and export them to 3rd party software platforms like Outlook, Constant Contact and more.

Mobile Guestbook, including with every single property website as a lead capture form. This encourages the mobile visitor to leave their contact information so you can follow up with them directly.

Smart Lead Capture, which allows you to capture leads by offering your clients the ability to text for more information about a home listed for sale. Prospects get instant property details via text, and you get an instant lead.

Instant SMS Leads, which ensure all leads are sent instantly to a text enabled cell phone. This program, called Lead Alert, automatically converts any lead to SMS and transmits it to your cell phone so you can follow up immediately.

What’s new for you in 2015?

January has always been known as the month for resolutions. It is also a great month for predictions. I love seeing what experts anticipate for the coming year in areas like technology, marketing and real estate. Each new year is full of possible, and things unknown yet to come. So, what’s new for you in 2015? Where will your real estate business take you? Will you (continue to) embrace digital technology and social media marketing to better market and sell your listings? Will each of your listings have its own single property website? We’d love to be part of your resolutions.

January has always been known as the month for resolutions. It is also a great month for predictions. I love seeing what experts anticipate for the coming year in areas like technology, marketing and real estate. Each new year is full of possible, and things unknown yet to come. So, what’s new for you in 2015? Where will your real estate business take you? Will you (continue to) embrace digital technology and social media marketing to better market and sell your listings? Will each of your listings have its own single property website?

I’ve been scanning 2015 prediction lists, and when I do I end up smiling. Mobile, social media, video – they’re all buzzwords again. And we’ve got you covered in all directions.

We are looking forward to an incredible year. Before I go back to our more typical posts next week, I just wanted to take a moment to talk about what we’re doing and what we’re excited about at Team Properties Online. We live and breathe real estate and technology. Getting to put them together has been fun for over a decade now.

We are committed to a bigger and better 2015, and we’re excited to have you on the journey. One of our tasks as an online real estate marketing firm is to watch trends. Video is not a trend. Video was the future. Now it is the, well, now. In addition to our top-of-the-line single property websites and agent websites, we are offering new video solutions in a big way. In addition to our easy-to-use Video Builder solution, we are in love with Virtuets, our video marketing, website content and property videos solution. You can incorporate Virtuets Video for Real Estate into any of your Properties Online products or services, dramatically increasing their impact. Have a look HERE for sample content to see just what I’m talking about. You can be using these videos on your real estate websites right now! Articles and video are now the most popular formats for content marketing, and as you can see, we make sure you can do both.

Did you know that the 45-55 age group is now the fastest growing age group on Facebook, and that Facebook adds 600,000 new mobile users every single day? Did you further know how easy it is to put your listings on Facebook with our Facebook App? You see, we have everything you need linked to everything else you need.

A whopping 91% of customers say they’d give referrals, but only 11% of sales people ask for them. Crazy, right? Did you know that when you use Properties Online for your agent and single property websites, we have a feedback and referral system built right in? You hardly have to lift a finger to get the results and information you need. We like it that way, because we know you’re bending over backwards for your home buyer and home seller clients.

What I’m getting at is that I hope we are part of your New Year’s resolutions for 2015. I hope you want to join us on the fabulous journey that is real estate and website technology. We’d truly be honored to help your business grow this year.

5 Steps to Defining Your Unique Advantage

Standing out when there are so many others in the same profession is not easy. That’s why it’s crucial to find your unique advantage. Guest author John Rasiej outlines 5 steps to defining your unique advantage and making your mark.

With the number of realtors in the U.S. surpassing 1,000,000 (NAR) and further swelled by the number of real estate agents, most people are acquainted with at least one, if not several, real estate professionals. While referrals will always be a good source of prospects, most realtors realize it takes more than waiting for referrals to have a healthy business. They undertake strategies such as networking groups, business card exchanges and trade shows in hopes of standing out in a sea of realtors. But, standing out when there are so many others in the same profession is not easy. That’s why it’s crucial to find your unique advantage. Guest author John Rasiej outlines 5 steps to defining your unique advantage and making your mark.

The challenge for any business in standing out is the perception by consumers that they are all fairly similar. Many professionals fall into a trap of sounding like everyone else. It seems safer to say a lot of the same buzzwords or a cute tag-line, cite a lot of the same advantages and claim we’re better at them. Yet, to many prospects, it all sounds repetitive and unremarkable, and it leaves them wondering why to choose this particular provider over the others.

What this means is that many realtors are lost in a sea of sameness. They are in the same pool looking among many of the same prospects and hoping they will get a lucky break. That leads to more hours spent trying to land prospects, added frustration, lost opportunities and less income.

That’s why it’s crucial for a realtor to demonstrably stand out to achieve greater success. To do so becomes a matter of creating and conveying a clear impression of a unique advantage that would attract people looking for a difference-maker.

When asked what makes them special, many realtors will default to citing “great customer service” as the thing that sets them apart. As logical as that may seem, the words become meaningless when prospects hear them. The phrase ends up being dismissed for a number of reasons:

  • If everyone claims to offer it then every realtor is staking the same ground. With this claim bandied about by everyone, it loses any element of standing out from the others.
  • People will claim it whether it’s true or not. We are all aware when dealing with some businesses that such claims often turn out to be less than true. So after such a claim, it’s understandable that prospects would be skeptical and wonder, “How can I be sure?” or “Are you really any different?”
  • Today’s consumer expects good customer service, at a minimum, from any business, whether a discount store, a high-end merchandiser or a service professional, so citing it is seen as what would be expected anyway.
  • The phrase becomes subjective in terms of what each prospect considers great. To some it may be how quickly the phone is answered and promptness at appointments, others might feel it’s in only showing them the type of house in which the buyer has expressed interest, while others might feel it is having coffee and donuts in the car when the realtor picks them up to look at homes.

So if citing great customer service won’t get a realtor more visibility, how does one go about it? The answer lies into creating and conveying a clear, compelling advantage that stands out from others. Prospects will respond when they understand why doing business with a particular realtor is intrinsically better for them.

5 Steps to Defining Your Unique Advantage:

1. Understand the compelling story behind you and your business. What made you interested in homes? What made you interested in helping families? What made you interested in neighborhoods, in community, in financial security? People want someone on their side with whom they feel a connection and like to know that there’s a deeper committed purpose for you.

2. Develop a clear focus on who and what you are and who and what you are not. It’s self-defeating if you try to be all things to all people in hopes of appealing to everyone. If you have an expertise and understanding of the needs of families looking for homes right after the birth of their first child, focus on that and don’t bog down your message by also talking about helping people downsize. Rather than losing potential clients, you will gain more by becoming known and more fluent in the needs of the people you’re most naturally able to help.

3. Use inventiveness to develop some aspect of your business that’s unlike others. At some points in the process, realtors have to do many of the same tasks such as getting contracts signed, arranging inspections and so on. Yet, there can be many opportunities throughout the process that allow for something more personalized or outside the norm.

4. Look at interactions at every customer contact point and develop a buzzworthy customer experience—the kind that your customers would post to Facebook, tell their friends and remember for the next time. Ascertain what it would take to ensure this kind of experience every time.

5. Find ways to communicate that difference in ways that help ideal prospects understand the tangible benefit to them in working with you.

Best Practice: Take a look from an outsider’s perspective at the message when you talk about your business. Is it different than what another realtor could say? Even if you have a tag-line that gets smiles, is it saying anything different than what another realtor could? If your honest look leaves you sensing that other realtors could be saying the same things, make a commitment to develop an inherent difference in some aspects of your customer experience. Gain a better understanding of your ideal clients and what they appreciate, and then take steps to make those results happen for them.

Reasons to Feel Thankful

… But when we allow ourselves to stop and focus, we can identify reasons to feel thankful. That’s what I’m doing this Thanksgiving week, and I hope you’ll join me.

As those of us in the U.S. near the Thanksgiving holiday, there is an implicit reminder to pause and take stock of what we have, and what each of us has achieved so far this year. We look toward the nearing end of 2014 and back at 11+ months of hard work, commitment to our ventures, our families and our various priorities. On the hard days, when it feels like there will never be enough time to get everything done, when personal problems impact professional responsibilities (or vice versa), it’s easy to get weighed down by the little and not-so-little things. But when we allow ourselves to stop and focus, we can all identify reasons to feel thankful. That’s what I’m doing this Thanksgiving week, and I hope you’ll join me.

Sick of the daily grind? Work is hard, and real estate professionals know that as well as anyone. When you’re working for yourself, there is no cushion. But the market has improved dramatically this year, which means your customer base is growing. And there are close to 2.4 billion people in the world living on less than $2 a day. Work may be tiring, but it’s the kind of tiring that rewards us with food to eat and a safe, comfortable roof over our heads. I’m grateful for that.

And lastly, something so simple it’s profound. I found this in a blog post by James Clear, and it’s worth reading. More than once.

“ … As adults, we spend a lot of time talking about all of the things that we have to do.

“You have to wake up early for work. You have to make another sales call for your business. You have to work out today. You have to write an article. You have to make dinner for your family. You have to go to your son’s game.

“Now, imagine changing just one word in the sentences above.

“You don’t “have” to. You “get” to.

“You get to wake up early for work. You get to make another sales call for your business. You get to work out today. You get to write an article. You get to make dinner for your family. You get to go to your son’s game.

“I think it’s important to remind yourself that the things you do each day are not burdens, they are opportunities. So often, the things we view as work are actually the reward.”

Mindfulness helps remind us of the many reasons to feel thankful that each of us has. Happy Thanksgiving to you and yours!

It’s Time to Up Your Game. Are You Ready?

William Gibson once said, “The future is already here — it’s just not very evenly distributed.”

I can’t help but think of that quote when I look at statistics on real estate marketing – particularly what buyers and sellers want and how many real estate professionals are able or willing to meet that demand. Home buyers and sellers are consumer. They, like all consumers, want accurate information immediately, in ways convenient and flexible to their ever-changing needs.

William Gibson once said, “The future is already here — it’s just not very evenly distributed.”

I can’t help but think of that quote when I look at statistics on real estate marketing – particularly what buyers and sellers want and how many real estate professionals are able or willing to meet that demand. Home buyers and sellers are consumer. They, like all consumers, want accurate information immediately, in ways convenient and flexible to their ever-changing needs.

Did you know that, according to NAR:

• 92% of homebuyers used the Internet as an information source
• 73% of homeowners say they’re more likely to list with a realtor who offers video
• Only 4% of agents actually offer video as part of their marketing package to home sellers
• 75% of Internet homebuyers drove by or viewed a home they saw online
• 43% of buyers first found their home on the Internet
• 56% of home buyer prospects expect to be contacted within 30 minutes of expressing interest in a property

According to Forrester Research it is 50 times easier to achieve a page 1 ranking on Google with a video. And NPD tells us that mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users.

If your response to this is “So what?” you have got to get with the program! Mobile is here. Which means your websites (agent website, single property websites, etc.) better have responsive design. Your clients—homebuyers and home sellers—want you to respond to their needs FAST. Meeting that demand requires an investment in technology, like Smart Lead Capture. And video simply must be part of your real estate marketing offering.

I’m reminded of another quote, this one from Albert Einstein: “If you always do what you always did, you will always get what you always got.”

It’s time to up your game. Are you ready?