Leads are the lifeblood of any real estate business. Success comes from selling a listing. Listings come from finding a home seller who wants you as their real estate professional representative. You need leads to find and attract the right sellers, and later you need leads to find and attract the right buyers. Single property websites generate leads that cover both needs, in myriad ways.
William Gibson once said, “The future is already here — it’s just not very evenly distributed.”
I can’t help but think of that quote when I look at statistics on real estate marketing – particularly what buyers and sellers want and how many real estate professionals are able or willing to meet that demand. Home buyers and sellers are consumer. They, like all consumers, want accurate information immediately, in ways convenient and flexible to their ever-changing needs.