Posts Tagged as Real Estate Sales Tips

How to "Get Busy" During the Holidays to "Stay Busy" in January

How to “Get Busy” During the Holidays to “Stay Busy” in January

Trying to stay warm this winter? Get busy with real estate selling prep. Really! Though the reputation for winter as a dead season abounds, there are tons of things you can accomplish in the winter that will allow you to make better use of your time post-tax season and when the summer rush hits. Ditch spring cleaning for the snowier variety!

Rather than waiting for warmer, busier seasons, take advantage of this time to:

• Check inventory
Ensure all inventory is as up-to-date as possible.

• Review listings
Look at spring listings now so they’ll be ready to post in the spring.

• Update contacts
Before it’s time to send holiday correspondence.

• Contact snowbirds
Let them know what’s new in the area.

• Reach out to clients
Keep in touch with those you have helped in the past. Oftentimes, the busyness and success of the spring season is based on what you accomplished the fall and winter before.

• Get sellers on the band wagon
Winter is also a great time for sellers to get ready for the spring season, preparing their home inside and out for the market. Get them on-board by explaining that it takes months to get a home truly ready for listing, and the best prepped, highest curb appeal, move-in ready homes will be the first to fly off the shelves come spring.

• Consider auctions
To boost buyer interest this time of year.

• Don’t neglect prospects
Those buying and selling this time of year tend to be serious.

• Catch up
On all those little things you let go the rest of the year when real estate selling is insane.

• Look ahead
Get your ducks in a row for the spring and summer market with a strategic plan.

Don’t hibernate this winter, get the real estate selling tips and tricks you need to set yourself up for a successful and happy new year with Properties Online today.

Important Trends to Keep You In The Know

Relocation Gurus Ride a Buying Crest From Interstate Relocations

Shy of the big three – Florida, California, and New York – very few individuals making moves across state lines have ever set foot in their soon-to-be new stomping grounds. As costs continue to increase for air travel and road trips, journey-centered travel itineraries are now much more infrequent. The result is the average adult today has traveled to a relatively few 12 states. For them, real estate buying can be a stressful shot-in-the-dark and their numbers are quite large: around five million Americans relocating annually

Become a balm for your baffled buyer’s frazzled nerves…

• Bridge the excitement gap.
Relocating buyers may be excited about a new job, but if they’re shopping in an area they’ve never even visited, that can seriously detract from interest levels.

• Be a tour-guide.
Differentiate yourself with service specialized for interstate buyers. Help them find their way, affirming the area’s strong points and that everything will be okay – and you’ll have a client for life. Not sure where to find the best 4-1-1? Your area chamber of commerce or visitor’s bureau will be glad to provide information – after all, your new clients will also be boosting the area economy.

• Expect freak-outs.
Real estate buying out of state – especially in a completely unknown one – is an entirely different experience than a move across town. Expect clients to be more freaked-out than usual about their purchase, so come packing with that tour-guide hat, brochures and maps at the ready.

• Don’t waste time.
Even large corporations “specializing” in moving employees climbing the corporate ladder often give only a few days to shop and purchase a home in new locales. A daunting endeavor for uninformed buyers. Agents who push homes outside of budget or listing requirements may find themselves sidelined by frustrated, time-strapped buyers. Have relevant home listings at-the-ready, making optimal use of time, and your clients will thank you.

Take the stress out of the real estate buying and selling process. Discover the benefits of Properties Online today.

Shutting Down the Money - Chinese Real Estate Investments Dry Up

Drones Move Into the World of Real Estate Appraisals

Security agencies are already on board. Amazon has been waiting in the wings to take advantage of drone technology for deliveries. Even farmers are looking into drones for the management of agriculture and crops. Should you expect this technology to impact residential and commercial real estate? You betcha.

Sky-high advantages
Except for advances in software and portable electronics, many gadgets bypass the residential and commercial real estate industry in terms of usefulness. Not so with drones. This amazing new technology is taking a variety of different fields by storm, especially the real estate market.

Drone technology offers the real estate industry an array of exciting advantages:

  • Cheap and easy aerial photography to aid in identifying unique property characteristics.
  • A glimpse into neighborhoods and surrounding properties.
  • Information on forestation and topography for customers seeking data on large acreage tracts.
  • Identification of proximity to neighbors, power lines, rivers and lakes, commercial buildings, and more.

Do I need a drone driver’s license?
After years of consideration and deliberation, the Federal Aviation Administration (FAA) has at last published guidelines on safely integrating drones into the National Airspace System (NAS). Far easier to understand and implement, this revised system and set of rules must be followed by those wishing to utilize drone technology. And though you no longer need a commercial pilot’s license to drive a drone, learning to operate one won’t happen overnight. This isn’t your average kid’s remote control toy. More than a flying camera, these devices require aircraft and flight knowledge and certifications for use to help you avoid crashes (damage and litigation), airports and military sites (jail time), and privacy infringements (ahem). Interested appraisers should check out the FAA’s website.

Help your residential or commercial real estate business take flight. Take advantage of an array of technology and tools available at Properties Online today.

Hang Up That Phone and Start Connecting Face to Face

Get Off The Phone
Get Off The Phone

Think if you make one more cold-call trying to snag a listing that you’ll lose your mind? Industry lemmings may tell you this is one of the real estate trends for 2016 that you can’t circumnavigate if you want to get results. This fixed mindset murders outside-the-box thinking that motivates agents to find innovative new ways to grow their business.

You mean I have another, less mind-numbing option?
It shouldn’t surprise you to discover there are better ways to generate leads despite this rut the industry seems perpetually stuck in. Most people haven’t had a landline in 15 years. Ditch those phonebooks and dialer services for newer, more effective methods that build relationships and trust in a way cold calling never will.

What can you do today to effectively double your business?

  1. Outsource paperwork – not relationships.
    Drop your phone-ready, smarmy salesperson persona and trade it in for in-person meetings that foster the kind of relationships that create devotees who are wild-and-crazy about you. Clients that brag on your behalf result in buyers that reach out to you and who are determined to work with your team. Reach-out with…

    • Email
      Real ones (from you) – not the canned garbage customers expect. Aim for once-per-week.
    • Blogs
      That solve problems, not merely direct SEO traffic.
    • Video
      Raw footage that solves problems for prospects.
  2. Recycle.
    Re-post the above in-person responses, taking advantage of all social mediums to aid other potential clients, cementing your knowledge-base and brand.
  3. Stop reliving the definition of insanity.
    Instead of disposable, sell-and-drop clients, and over-large teams featuring multitudinous virtual assistants, let-go of vanity metrics (“I have a 20-person team”). Double your business with a team one-quarter the size (and payroll), and heavier in buyer’s agents than VA’s.

Get stuck on the right real estate trends for 2016 – instead of merely following the flock. Differentiate yourself with Properties Online today.

First Impressions are Everything: Draw Potential Buyers in with a Welcoming Interior

Summertime Sales Boosting Home Staging Tips

With the summer busy season in full swing, buyers are taking advantage of the beautiful weather, looking for the perfect home to get their families resettled in before the start of the next school year. Are your sellers doing what it takes to market their home effectively and earn top dollar? Impressions of the home are made within the first 15-20 seconds it’s viewed, and passing along a few simple real estate selling tips can help them present it in the best possible light.

Heat up summer sales with these real estate selling tips for effective home staging:

  • Spruce up the exterior.
    It’s the first impression buyers get. Keep the lawn neat and tidy, tackle weeds, and keep clutter cleared. Anything that looks high maintenance is going to turn-off potential buyers.
  • Update the interior.
    Tastes have changed in recent years. Kitchens are hot, and stained cabinets are not – especially darker varieties. White cabinets are currently very popular. For baths, updating out of style brass hardware for chrome or silver is also recommended. In the rest of your home, a fresh coat of light neutral paint, neatly applied, can also clean and brighten things up considerably.
  • Seek out a stager.
    From photos to figurines, collectibles are clutter, and poor furniture arrangement can ruin a space. A stager offers a neutral third party opinion, taking some of the pressure off agents and helping prod sellers in the right direction. Many brokers include this with the listing.
  • Know when to leave well-enough alone.
    In today’s lending environment, it’s difficult to do improvements before closing. Consider saving major improvements for the buyer, whose tastes may be radically different, and opting to pay closing costs instead. This allows the buyer the necessary cash for improvements, making your home more appealing.

Heat up summer sales with these and other real estate selling tips from Properties Online.