Posts Tagged as real estate sales

How to Guide Buyers Into a Winning Bid

Tips On Helping Your Buyers Make an Attractive and Winning Bid

Buyers love to lowball with abandon in their attempt to score a deal. But that’s not always a winning tactic in every market. In today’s real estate selling tips, we’ll look at when lower offers are acceptable, and ways you can help your buyer find the happy medium between a good deal and a grossly offended seller when they’re not.

The Market Largely Determines Offer Flexibility

In a seller’s market, it pays to gently remind tight-fisted buyers a lowball offer could lose them a home, especially in bidding war scenarios, where sellers will be quick to drop offensive offerors. In a strong seller’s market, going in at list price on a fairly valued home can get the sale. Buyer’s markets, however, provide a lot more flexibility on price due to high inventory and sales lag times, making a low starting offer a more acceptable practice.

Lagging List Times Point to Potential for Below Asking Price Offers

Long listing times give buyers the upper hand. Six-months to one-year on the market, with multiple price reductions – roll the dice with a low, but not insulting offer. Real estate selling tips point to no more than 25% below listing. However, if a home’s been listed only a few days or weeks, explain to buyers this is not the time for a lowball offer on a dream home.

Determine Wiggle Room

After discussing the above factors with buyers, further showcase the sales of similar homes in the area to point them in the right direction. When determining prime asking price, however, don’t neglect to factor-in how badly buyers want the home. Is it worth it to lose out for the opportunity of saving? At the end of the day, it’s essential to help buyers understand submitting a lowball offer is ultimately a gamble.

Make a good bet. Cinch your next home sale with the real estate selling tips and tech from PropertiesOnline today.

Group of People Asking Questions

Not Sure What to Video – Our Top Tips for Selecting Your First Projects

Overwhelmed by the thought of your first real estate video marketing project? We’ve got you covered with a host of ideas, helping you build a solid foundation to ensure a maximum return-on-investment with your upcoming video marketing campaign.

What Real Estate Video Marketing Projects Should be at the Top of Your To-Do List?

– How-To & Top-10 Videos
How-to and list-style videos are uber-popular, growing 70% year-over-year. Capitalize on short attention spans, time shortages, and the inherent desire for categorized, easy-to-assimilate information. Toss these to the top of your to-do list, being certain to pack them with valuable information that establishes you as an authority in the real estate arena.

Property Listing Videos
The ‘no-brainer’ of real estate video marketing, footage of listings at all price points posted to YouTube, your website, and social media boost your Google rankings, expand your reach, and increase brand awareness.

– Agent Profile Videos
Self-promotional videos showcasing your knowledge and trustworthiness help potential clients establish an emotional connection and sense of loyalty to you – even before the first in-person point of contact.

– Customer Testimonials
Nothing says you’re great at what you do like the heartfelt testimony of satisfied clients. Powerfully persuasive, they build your credibility, increasing prospect interest. Buildup your marketing arsenal with as many of these on your site, landing pages, email and social platforms as possible.

– Neighborhood Lifestyle Videos
Help prospective buyers envision what life might be like in a neighborhood by showcasing area amenities from dining to shopping and recreation, simultaneously demonstrating your in-depth local knowledge.

– Q&A Videos
What questions do your clients have about the buying or selling process? Create a video Q&A, showcasing your expertise, impressing clients, and boosting your online presence.

Still stalling on your real estate video marketing endeavors? One-minute of video generates 4-times as many listing inquiries and equates to 1.8-million words of web-based press. Opportunity is wasting. Get yourself in gear with the help of PropertiesOnline today.

Selling New Construction Homes

Flat Fee Real Estate Agent Pricing Arrives in the US Market

Real estate trends from abroad have now reached the U.S., as flat-fee agency Purplebricks expands overseas following successes in the U.K. and Australia. A $177-million investment from Euro media giant Axel Springer, who is acquiring 11.5% of the company, made the expansion possible.

Accelerated Growth in the U.S. Anticipated

$71-million of the $177-million in funds has been allocated for accelerating the company’s expansion into target markets. This will help bolster Purplebricks’ company infrastructure, ensuring adequate recruitment and training to fill essential positions, and ensure managerial depth.

Funds will also be used to support technological advancements, boost advertising and marketing, and expand the company’s service offerings. The added funds from Axel Springer are twice the money it’s used to fund its U.S. operation to-date.

Where is Purplebricks Building Up Business?

Trends have drawn the company to the L.A. market, with later expansion to Fresno, Sacramento, and San Diego. It was plotting a move to the New York market for June 2018, but thanks to the funds from Axel Springer, Purplebricks has pushed up their move to April, setting up regional headquarters in Manhattan.

How are Customers Reacting?

Purplebricks’ flat-fee platform was well-received in all California markets. Homeowners pay a flat fee of $3,200 for listing, regardless of home value, agreeing to pay the buyer’s agent commission on closing. Included in the fee is a dedicated ‘buying expert,’ home photography and 3-D touring video tech, and the ability to make/review/negotiate offers online anytime with the click of a button.

According to the company, a New York homeowner listing a $560,000 home can save $13,600 compared to the standard brokerage commission model. Purplebricks’ partnership with Axel Springer is expected to fuel not just its geographical growth, but reap the benefits of the company’s digital and IT development expertise, sharing innovative new offerings with customers.

Times are changing. Are you stuck on old-school real estate trends? Step-up your game with the help of PropertiesOnline.

How to Become a Social Marketing Expert for Real Estate

What Are the “Hot” Selling Locations for Generation X and Millenials?

What home spaces tick off the boxes of today’s Gen-Xers and Millennials? Driven by their vastly differing life stages and mentalities, real estate trends point to each generational segment defining the ‘perfect home’ in different ways, and in different places…

Hot Markets for Generation X

– The Mentality: Born from 1965 to 1980, Gen-X, most of whom were scorched by the Great Recession, flock mainly to the nation’s most affordable, family-friendly areas.

– Likes: Gen-X prefers warmer weather and business-friendly states, making Texas a heavy favorite.

– Housing Snapshot: A 2,400 square foot, 4-bedroom, 2+ bath, suburban home.

– Top Cities: Houston comes out on top, alongside Dallas (third), Austin (sixth), Odessa (seventh), and San Antonio (eighth). Other heavy favorites include Miami (second), Washington D.C. (fourth), Riverside, CA (fifth), Atlanta (ninth), and Charlotte, NC (tenth).

Hot Markets for Millennials

– The Mentality: Born from 1981 to 1998, real estate trends immediately distinguish the far different mentality of Millennials, who are lifestyle and career oriented.

– Likes: Millennials seek out tech centers and cultural hot spots, where they can get the largest paychecks – and let’s not forget having a good time. Millennials aren’t phased in the slightest by high home prices (what’s a little more debt on top of those mammoth student loans?), and are drawn to the nation’s biggest, most buzz-worthy cities. Instagram-worthy night life, bars and dining experiences are a big plus for bragging to (and luring) friends back home.

– Housing Snapshot: No cookie cutter, but beyond that, anything goes (traditional, condo, mixed-use, or creative rezoning), with proximity to the above, smart home technology, energy efficiency, and a low maintenance home/yard a big plus.

– Top Cities: San Francisco (numero uno), followed by Seattle, Houston, Dallas, Washington D.C., Denver, Boston, Ann Arbor, MI, State College, PA, and Austin.

Stay up on the real estate trends and tech that are driving the market with the help of Properties Online today.

How to Guide Buyers Into a Winning Bid

Scripts to Help You Encourage Your Seller to Lower the Asking Price

The Internet Argument
Sellers often say, “But everyone finds their own homes on the Internet these days…” A great theory, but buyers still need an agent to show the home. And when buyer’s agents are pushed into the showing, you can be sure they’ll point out every flaw in the house… potentially some that sellers never knew existed – and that the price is too high. Sellers are, in essence, pushing for every buyer’s agent NOT to sell their home.

That Whole ‘Morality Thing’
Shouldn’t realtors put their clients’ interests first? While the exceptional ones do, in the real world, things often work out differently. Discounted services alienate buyer’s agents. In a perfect world, a good agent should explain up-front how they’re paid: No salary, only a commission if a home is sold.

When sellers also consider agents also don’t: A: Work for free, or B: Like being paid less for the same job (a demotion), that measly 0.5-1% starts looking a bit petty – especially in addition to all the other negative effects of ‘discounted commissions.’ Among top real estate selling tips: Here is where a sit-down with clients and a buyer’s agent contract shine, ensuring all parties understand the situation – and get the services/salary they deserve.

The Illogic of Discounted Services
Good doctors and lawyers don’t discount their rates. They don’t have to. Clients flock to them because of their superior abilities. It is the same for buyers and sellers agents, which each likewise require a specific skillset for success.

Clients should be asking themselves why an agent would discount their services: What aren’t they getting? Experience? Attention? Marketing? Accurate pricing? Each agent has their own way of doing things. We are not lemmings. Lousy agents are easy to identify: They’ll do anything to get a listing.

Don’t do anything. Do it right, with the latest real estate selling tips and technology from PropertiesOnline. Learn more today.