Posts Tagged as real estate sales

Shutting Down the Money - Chinese Real Estate Investments Dry Up

A Long Term Look – The Reality of Real Estate Sales 2018 and 2019

Though home prices have grown by 5% and new home sales are up 7.4%, real estate selling trends show existing home sales down slightly by 2.2%, leading many to worry. Is a downturn on the horizon? In the shadows of the 2008 housing market crash, how steep and how fast will it occur?

The Sky is NOT Falling

Despite higher mortgage rates and home prices, real estate selling statistics show home ownership rates inching higher, from a cyclical low of 63% in late 2015, to 64.4% in the second quarter of 2018. While the rental market remained neutral, 3 million new homeowners were added to the books. What’s more, aggregate owners’ equity is expected to grow $1.4 trillion this year, bringing net housing equity to over $15 trillion. At just $6 trillion in the depths of the market crash, today’s market actually paints an impressive picture.

The Bubble Won’t Burst

Today’s market is fundamentally different from that of 10 years ago:

– Lending standards are stringent, with those capable of securing a mortgage showcasing higher than normal credit scores.

– Defaults and foreclosures are at historic lows.

– Overbuilding, seen in the start of the bubble days, is a non-issue (in fact, quite the opposite).

So What’s Hindering Home Sales?

Limited housing inventory. We have gone from oversupply during the crash, to falling levels for 8 of the 10 past years. Homes are selling at a record pace. It would take only 4.3 months to exhaust total inventory. Demand is there, supply is not, creating the source of market headaches.

To meet market needs and boost affordability, new homes must be built, with starts expected to rise in 2019, though lumber tariffs, labor shortages, and locating space for new development will continue to temper growth.

Know when to look up, when to look forward, and when to duck for cover. Prepare for the future of real estate selling with the help of Properties Online today.

Tips for Putting Together Great Marketing Photos

How to Get Those Home Photos That Sell a Property Fast

If you’re a fan of reality TV and those fix-it-and-flip-it shows, you’ve probably noticed that in addition to the show’s host(s), there’s typically one constant: The photographer. And there’s good reason for this. Those skilled in real estate selling know photography can make or break a potential buyer’s attraction to the property, limiting showings and potential offers.

First Impressions are Everything

While it may not be easy to figure out what makes a good photo, identifying bad ones is pretty easy. So how can the average agent ensure better shots? Consider:

What do you want the viewer to see?

Draw the viewer’s eye to what you want them to remember: A stunning fireplace; industrial appliances; a massive pool… When taking shots, focus on this feature, omitting surrounding unnecessary and distracting objects.

Have you lost the bigger picture?

While ‘zooming in’ on key features, be careful not to literally lose the bigger picture. In focusing on those industrial kitchen appliances, did you fail to reveal the kitchen size and layout? Wider shots help buyers make sense of what they’re seeing. Figure out what angle works best, and take lots of photos, zooming in/out.

Are photos too dark?

Brighter is better. That being said, lean toward natural light over light fixtures, allowing a space’s charm to shine through. Clear days are ideal. If lighting washes out shots in rooms with large windows, consider timing: Maybe a morning/afternoon shot or cloudier day could improve the outcome.

Did you skip prep work?

Eradicate clutter, ugly stains, magnet-covered fridges and unmade beds pre-session. Tidy = clean and low-maintenance in the buyer’s eye.

Are your photos tech-poor?

Skip the smartphone for a high-def digital camera – or hire a pro.

Real estate selling can be a tricky business – but photography doesn’t have to be. Get the tips and tricks you need to ensure success with the help of Properties Online today.

Time to Get Listed for the Season

New Agent Tip: Jump Into Selling New Construction Homes – What to Know

Given the shortage of resale inventory in lower price brackets, new construction homes are luring consumers and inspiring a rise in building. This offers a great opportunity for helping buyers find the perfect home. However purchasing from a builder is a lot different than purchasing a resale home, and it’s essential for your clients to know the risks.

Real Estate Selling Tips for Avoiding New Construction Sales Pitfalls

– Make Sure Buyers Know Why They Need You

New construction sales teams represent the builder, with their interest at heart. With no agent representation, buyers are assuming a lot of risk. There’s no reduction in price/commission for purchasing without the aid of a buyer’s agent – builders don’t want home sales values to take a hit. Buyers won’t save any money, but lose access to a representative that will ensure key sales and build details don’t get overlooked or forgotten. Builders expect to pay buyer’s agent commissions, pocketing the difference when none exist.

– Expect to Negotiate

Builder’s reps will often give the idea sales prices are non-negotiable. While there’s not as much wiggle-room as resale homes, there is some leverage. For those that won’t budge, look to closing cost contributions or upgrades.

– Use Timing to Your Advantage

Knowing when to hold/fold can save your clients a ton: Builders aren’t emotionally attached. Big bargains can be leveraged if the builder has inventory that’s lingered on the market. Alternately, reserving a property before a second-phase addition begins can also mean big savings.

– Understand Upgrades

Get to know upgrades, ensuring buyers know which features of model homes are standard or an added cost.

– Educate Yourself . . .

. . . on architectural and site design, blueprint reading, construction methods, and materials so you can assist clients in making the best choice for their new home.

Do you have the real estate selling tips you need to navigate new home sales? Secure a brighter future with the help of PropertiesOnline today.

November May Just End Up Being Your Best Month

Tips On Helping Your Buyers Make an Attractive and Winning Bid

Buyers love to lowball with abandon in their attempt to score a deal. But that’s not always a winning tactic in every market. In today’s real estate selling tips, we’ll look at when lower offers are acceptable, and ways you can help your buyer find the happy medium between a good deal and a grossly offended seller when they’re not.

The Market Largely Determines Offer Flexibility

In a seller’s market, it pays to gently remind tight-fisted buyers a lowball offer could lose them a home, especially in bidding war scenarios, where sellers will be quick to drop offensive offerors. In a strong seller’s market, going in at list price on a fairly valued home can get the sale. Buyer’s markets, however, provide a lot more flexibility on price due to high inventory and sales lag times, making a low starting offer a more acceptable practice.

Lagging List Times Point to Potential for Below Asking Price Offers

Long listing times give buyers the upper hand. Six-months to one-year on the market, with multiple price reductions – roll the dice with a low, but not insulting offer. Real estate selling tips point to no more than 25% below listing. However, if a home’s been listed only a few days or weeks, explain to buyers this is not the time for a lowball offer on a dream home.

Determine Wiggle Room

After discussing the above factors with buyers, further showcase the sales of similar homes in the area to point them in the right direction. When determining prime asking price, however, don’t neglect to factor-in how badly buyers want the home. Is it worth it to lose out for the opportunity of saving? At the end of the day, it’s essential to help buyers understand submitting a lowball offer is ultimately a gamble.

Make a good bet. Cinch your next home sale with the real estate selling tips and tech from PropertiesOnline today.

Zillow Predictions for 2019 - Affordable Housing or Not. What's Next?

Not Sure What to Video – Our Top Tips for Selecting Your First Projects

Overwhelmed by the thought of your first real estate video marketing project? We’ve got you covered with a host of ideas, helping you build a solid foundation to ensure a maximum return-on-investment with your upcoming video marketing campaign.

What Real Estate Video Marketing Projects Should be at the Top of Your To-Do List?

– How-To & Top-10 Videos
How-to and list-style videos are uber-popular, growing 70% year-over-year. Capitalize on short attention spans, time shortages, and the inherent desire for categorized, easy-to-assimilate information. Toss these to the top of your to-do list, being certain to pack them with valuable information that establishes you as an authority in the real estate arena.

Property Listing Videos
The ‘no-brainer’ of real estate video marketing, footage of listings at all price points posted to YouTube, your website, and social media boost your Google rankings, expand your reach, and increase brand awareness.

– Agent Profile Videos
Self-promotional videos showcasing your knowledge and trustworthiness help potential clients establish an emotional connection and sense of loyalty to you – even before the first in-person point of contact.

– Customer Testimonials
Nothing says you’re great at what you do like the heartfelt testimony of satisfied clients. Powerfully persuasive, they build your credibility, increasing prospect interest. Buildup your marketing arsenal with as many of these on your site, landing pages, email and social platforms as possible.

– Neighborhood Lifestyle Videos
Help prospective buyers envision what life might be like in a neighborhood by showcasing area amenities from dining to shopping and recreation, simultaneously demonstrating your in-depth local knowledge.

– Q&A Videos
What questions do your clients have about the buying or selling process? Create a video Q&A, showcasing your expertise, impressing clients, and boosting your online presence.

Still stalling on your real estate video marketing endeavors? One-minute of video generates 4-times as many listing inquiries and equates to 1.8-million words of web-based press. Opportunity is wasting. Get yourself in gear with the help of PropertiesOnline today.