Posts Tagged as Real Estate Selling Tips

Can Staging Help Home Sales?

Open House Staging: What Creates (or Kills) Sales

Veteran brokers are often fine connoisseurs of open houses. They’ve seen it all – the good, the bad, and the ugly. That’s because from newbie agents to unseasoned sellers, the things that make or break a sale remain largely a mystery and ever open to interpretation, making staging snafus a common source of lagging home sales. In today’s real estate selling tips, we’ll take a look at common staging faux pas that frequently go overlooked.

Hovering Homeowners

Homeowner’s that leave late, return early, or stay and hover are a huge turnoff. The family should be up at least an hour before the agent arrives and out on time. It’s one thing to find a family cat snuggled up on the bed, but snoozing toddlers and teens scream ‘invasion of personal space.’

Dark Rooms

A house with windows and doors closed and locked up like Fort Knox is far from welcoming. Remove room-darkening curtains and valances, opening blinds to let light shine in to create a more open, cheerful, less dungeon-like feel.

Dirt & Dust

Dirt and dust scream ‘unkempt’ and make buyers wonder what other house maintenance has passed under the radar. Dust and clean all surfaces – especially the kitchen and bath – areas where crustiness is sure to send would-be buyers packing.

Closet Clutter

Clear clutter from closets, kitchen cabinets and drawers. Out-of-date canned goods, 90s wardrobes, and overfilled junk drawers do not make a good impression of a home. Buyers like to kick tires, envisioning themselves in the space. Make things functional, clean, and inviting.

Quirky Collectables

From kitchen condiments on the dresser to Star Wars shrines, it’s best to leave unusual collections out of the spotlight and let the home have all the buyer’s attention – not the seller’s fetishes.

Are potential clients seeing your listings in the best possible light? Brighten up your marketing efforts with real estate selling tips and technology from Properties Online today­.

The 2018 Real Estate Market Heats Us

Trends: the 2018 Real Estate Market Heats Up

With experts predicting sizzling summer market conditions to continue in many states, what real estate trends are integral to buyer and seller success?

2018 Sales a Week Faster than Last Year

Sellers
Priced right, the pressure of a faster home sale has been relieved, and negotiating power improved.

Buyers
Fierce competition means 10%+ cash down and mortgage pre-approval is imperative for proving commitment to purchase. To win a home, buyers must be first out of the gate, searching daily with their list of prioritized must-haves. Then they must stand out from the competition, sweetening the pot with the help of a good agent who can draft an enticing offer.

Tip: Including a personalized photo and letter about who buyers are and why they love the home promotes a personal connection.

Higher Prices for 2018 than Last Year
Prices from February 2017-2018 have increased a shocking 10%!

Sellers
Higher sticker prices are dominating real estate trends, prompting sellers to make big plans for pocketing the payback and downsizing, or upgrading HOME 2.0.

Buyers
With only 1 of 3 homes priced under $200,000, and HALF of buyers competing for them, it’s integral in these market conditions for buyers to:
-Crunch the numbers, determining how much home they can truly afford prior to shopping.
-Stay within these constraints, and avoid getting impatient or competitive to avoid financial disaster. (Hello, 2008 housing crisis).
-Sacrifice some ‘wants’ for an affordable home.
-Expand search criteria/area to find more affordable homes.

Market Hot Spots
These top 10 market hot spots could see even more extreme competition:

1. San Francisco, California
2. Midland, Texas
3. Vallejo, California
4. San Jose, California
5. Sacramento, California
6. Denver, Colorado
7. Santa Rosa, California
8 Colorado Springs, Colorado
9. San Diego, California
10. Stockton, California

Take control of today’s real estate trends and put them to work for you with tips and tech from Properties Online today.

What Makes Buyers Walk a Sale?

What’s The Biggest Mistake That Makes Potential Buyers Walk?

You’ve listed and helped potential buyers tour countless homes. So many so that over the years you’ve become desensitized to the features that can quickly cost a sale – the ones that leave shoppers cringing and slinking away in horror. Could your next listing suffer an abrupt death by these sinister saboteurs? In today’s real estate sales tips, we’ll look at the features on a house that can make buyers bail faster than getting ambushed by a crazy ex on a blind date…

What Baggage are Your Listings Holding?

– Run-Down Kitchens
The heart of the home, small, outdated features and ancient appliances are a huge deal-breaker. A fresh coat of paint and upgrading outdated appliances offers the best bang-for-the-buck here.

– Gross Bathrooms
Put this among your top real estate sales tips for home sellers: button-up the bath. Dirty bathrooms, specifically tubs, and floors outfitted with carpet (which most buyers will outright refuse) are top offenders here. Pull the rug, snap in some inexpensive vinyl laminate, refinish the tub, and keep things clean!

– Dark Rooms
Dungeon-like rooms can reflect on the entire home, making it feel dark and uninviting. Open blinds/curtains, bright (and updated) lighting, light wall colors and mirrors can go a long way to adding a feel of spaciousness and brightness.

– Empty Rooms
A room devoid of furniture can leave buyers scratching their heads. It’s much easier to help them envision themselves in a space when outfitted (even temporarily) as a guest bedroom or office.

– Cluttered Playrooms
On the flipside, toy-explosions make homes look unkempt.

– Cluttered Closets
Lack of storage space is a real killer. Cut clothing avalanches and increase the feel of space by removing at least two-thirds of closet detritus.

Don’t let your next home showing end up like a bad blind date. Keep things on the right track with the latest real estate sales technology and tips from Properties Online today.

Can Staging Help Home Sales?

You Can Make Mistakes with Home Staging – What Not to Do

Home staging can be a seller’s best friend, slashing sales time and boosting profits when done correctly. Poorly performed, however, it could be the nail in the proverbial coffin of the sale. In today’s real estate marketing tips, we’ll take an up-close look at staging, and why what seems cut-and-dry can backfire on those who miss the details.

Home Staging Mistakes that Can Sink Sales

– Overwhelming Design
Good home stagers know the home should be the belle of the ball, not its contents. Look to staging pros who know how to subtly achieve a winning design, without smacking buyers in the face with it as soon as they walk through the door.

– Bland Schemes
On the flipside, those versed in real estate marketing know homes that don’t venture far from the realm of ivory/beige won’t stand out in the minds of buyers. You’ll need some pops of color here and there.

– The Lone Aesthetic
If you’re staging a Victorian, don’t place fainting couches and oil lamps in every room. Buyers won’t be able to see their things in the space. Instead, opt for an eclectic mix, or more traditional, timeless pieces.

– Fake-Outs
If a potential stager suggests artificial fruit or inflatables, run in the other direction. Keep it real. Fake items blast buyers with the message this is not their home.

– Poor Scaling
Not staging to the right scale can kill a sale. Furniture and accessories should match home scale and proportion. Too small, and spaces look barren and lifeless, not spacious. Too large, and spaces feel cramped. You need to show good use of the room. Ditto for artwork. Too small = visual clutter. Avoid items smaller than a softball.

– Closed Doors
While this might appear ‘neat,’ closing doors limits movement, and can lead to buyers missing entire sections of a home.

Stage yourself for success in the real estate marketing arena with the help of Properties Online today.

Market Your Properties for Success With Specialized Tools

Build an Empire with Multiple Listing Marketing (MLM) Tools

From small independently owned offices to corporate real estate giants, the MLM tools at Properties Online have you covered. Built to scale for affordability and convenience, our marketing solutions offer a proven means for driving traffic directly to your business.

Put Your Property Marketing on Autopilot
Generate dynamic single property websites, listing videos, printable PDFs, and a host of other beautiful marketing collateral automatically from your data feed. You’ll stay ahead of the competition and employ the latest technology trends from social sharing to smart lead capture (text for information) services.

Proven Marketing Tools from the Industry’s Original & Leading Property Website Provider
Founded by a small group of brokers and agents seeking to improve their online marketing options, Properties Online’ MLM tools can help you market a massive amount of listings – fast. Our straightforward pricing construct and contract-free plans offer a host of time-saving solutions for brokers, agents, MLS boards, property managers, lenders, and other real estate marketing professionals.

Turnkey Solutions
Looking for all the bells and whistles? Our Listings Unlimited system from brokers and MLS boards will cover your marketing needs from A to Z, taking listings from your MLS or XML feed for automatic website, video and collateral creation.

Put a Stamp on It
Build your brand with print and web-based marketing collateral that is easily generated, yet still fully controlled by you, including:
– Co-branded Marketing: Invite your agents to create a free user account, or charge a nominal fee, co-branding all of your firm’s marketing materials and taking advantage of our discounted, per-listing pricing.
– Custom branded URLs and website logos in any color scheme.
– A ‘welcome’ message agents see each time they login.
– Branded emails on all leads and inquiries.
– Advertisements on all property marketing collateral.

Become the master or you domain. Learn more about the wide array of MLM tools for boosting your business. Contact Properties Online today.