Posts Tagged as Real Estate Selling

How to Help Your Buyers Win a Bidding War

Tips for Winning a Bidding War – How to Help Your Buyers Win

In this seller’s market, providing real estate buying tips for panicked shoppers who’ve had their dreams knocked out from under their feet with the reality of multiple offers is integral to cinching the sale, and ensuring the right buyers – your buyers – walk away happy.

How Can You Help Buyers One-Up the Competition?

These unexpected tactics have been known to win-over home sellers – without prompting a bidding war and the further bleeding of buyer bank accounts:

Work Your Connections

What unique items do you have access to that your seller might love? Do you know a high-end shoe designer? Landscape architect? Have easy access to Broadway or sporting event tickets? Coming back with these incentives in the event of more than 1 offer can seriously jazz-up yours.

“Move” Things Along

Offer to pay for moving services for your seller, making a connection and taking some of the stress out of the huge undertaking of moving.

Visit the Toy Store

Does the seller have kids? Butter them up too.

“Sweeten” the Deal

If the opportunity arises to meet the seller face-to-face, don’t waste it. If you’re returning for a second viewing, bring a sweet treat as a thank you for their inconvenience, and the privilege of viewing their home. While you’re there, be sure to comment about specifics you love about the house, and the ways in which you and your children will enjoy it as well. These seemingly simple gestures can make a huge impact.

Don’t Mess with Mortgage Contingencies

Waive the mortgage contingency. “Acceptable financing” is relative, giving buyers an easy out. Home buyers should have pre-approval for what they can afford, so no contingency is another way to beat the competition.

Be a Little “Cheesy”

Throw-in a cute family photo with your offer letter. It’s hard to say no to adorable kids/pets.

Smash the competition with the real estate buying tips and technology from PropertiesOnline today.

Timing of Your Client's Home Sale Means More Money

Timing of Your Client’s Home Sale Means More Money

In today’s dog-eat-dog world of real estate sales, where supply is low and housing prices rapidly rising, seller’s remorse is a common issue. If Steve or Sally Seller is driving themselves insane over timing issues, wondering if their home will be ‘worth’ more if they simply wait to sell, it’s time to get down to the brass tacks.

You Can’t Perfectly Time a Home Sale

Like stocks, you can’t time a home listing for the absolute peak of a housing market ascent. Without ESP or a Magic-8 Ball, you’re out of luck. Even staid economists and real estate agents cannot predict exactly what will happen next in real estate sales with any level of certainty. (Remember the housing bubble?)

Home prices could rise – or drop – in which case waiting would fall firmly in the ‘no bueno’ category. Like stocks, marginal differences based on timing will likely be insignificant. Taking a long-term perspective is key.

Housing Costs Will Rise Alongside the Value of Your Current Home

Let’s face it, you have to live somewhere, and the majority of Americans are looking to move up – not down or laterally – in listing their current home. If values are rising, they’re rising everywhere. The math simply doesn’t add up. The more you make on your current home, the more you’ll spend on whatever home you choose to buy.

Put Plainly: It’s Time to Sell When You Have To…

Like when you’re relocating for that great new job, making room for a new family member, or finding your dream home. At these times, when sellers worry about listing too soon, reminding them to look at the bigger picture can quell uncertainties, preventing listing limbo from becoming a stumbling block to bigger, better things.

It’s now or never. Are you ready to up your real estate sales game? Make the move with the help of Properties Online today.

Our Secrets: Tips You'd Love to Share with Sellers

Our Secrets: Tips You’d Love to Share with Sellers

You know you have some; most agents have at least one: Secrets. The kind you want to share with sellers, but are afraid to. In today’s real estate selling tips, we’ll look into these secrets, and what may be lost when agents keep them under wraps.

What Secret Real Estate Selling Tips are You Keeping from Sellers?

– It’s not the Lawn Maintenance – Smells Sell.
Or don’t as the case may be. Some agents mow the grass before each showing to appeal to buyers. Closely related to areas of your brain linked with memories and emotion, smells market to buyer nostalgia.

– Staging Isn’t Static.
The staging secret’s out of the bag… but the details are not. Most home buyers (and even some realtors) don’t know elaborate, cozy spaces fare better in the winter, while simpler, sparser décor rules summer.

– Discounted Agent Commissions are No Deal.
Agents proposing discounts typically offer sub-par services. Excellent agents execute fast, flawless transactions that net top dollar, earning every penny.

– The Right Price is Important – But so are Bands.
The need to set the right price is no secret, but staying within ‘bands’ will net more foot traffic and offers. Priced too high? Buyers looking for lower price-points will miss the listing, and those looking for a ‘fancier’ home may be disappointed.

– Black Holes are Real.
And they exist in the real estate market. Sellers who list right before people go out of town for major holidays are often sucked-in.

– Exaggerations Take a Bite Out of Sales.
Sellers overstating a goldfish pond as a waterfront retreat drive off disappointed buyers in droves, extending listing times. Realistically describing features net far better results.

– Huge Price Drops Make Sellers Look Desperate.
Price right from the start. Multiple offers are far better than greedy, unrealistic pricing.

Looking for a few more secret real estate selling tips and tricks you can keep to yourself? Sneak-a-peek at Properties Online today.

Tips for Putting Together Marketing Videos

Lost Your Top Agent to Greener Pastures? What to Do Next.

Real estate sales management can be extremely challenging, especially when a really great agent sails away into the sunset. Before you fall into a black pit of despair, step back and take inventory to avoid a hard landing.

Talk to your staff
Rather than sweeping things under the rug, discuss the predicament with your team. Be honest, identifying potential hardships that may arise, such as additional workload and challenges to the business. Don’t have a panic attack – assure them things are well under control with or without the lost employee. Don’t forget to indicate any opportunities for advancement that could arise from the situation.

Reach out to the departing employee
Especially if they left amicably – you may be able to earn them back with a bigger paycheck. If they don’t accept, at least you’ll know what you’re looking at paying a comparable replacement. Be certain to conduct an exit interview, which is your best chance at an unfiltered viewpoint of your operation – not just why that person is leaving. Just be sure to leave emotion and gossip out.

Consider contacting past employees
If your experiencing a sense of déjà vu in your real estate sales management career, it may be worth reaching out to past employees who’ve moved on as well.

Don’t hurry to hire
Be proactive, not reactive, seeking the best talent with the help of a recruiter or perusing the competition’s flock. In the meantime, put out fires with a temporary assistant, or outsourcing to a virtual one until you find a top-notch replacement.

In the future, be proactive
Moving forward, consider making changes based on honest feedback from your staff to avoid other unexpected departures. And never forget, it’s often your best employees that need the most motivation.

Real estate sales management have you down in the dumps? A brighter future is possible. Make your next step with the help of Properties Online today.