Posts Tagged as Real Estate Social Media

What Real Estate Agents Need to Know About Generation Z

What Real Estate Agents Need to Know About Generation Z

In buyer-centric real estate news, Gen Z is arriving on-scene, surprising the realty-selling masses with the fact that they’re already old enough to buy homes. New to the housing market, they are the largest generational group in the U.S., now comprising more than 21% of the American population.

How Does Gen Z Differ from Previous Generations?
Born from 1995-2010, the oldest, now 23-years-old, are entering the housing market as renters. Sharing the same opinion as previous generations, they continue to view home ownership as the American dream. According to BHG Real Estate, 97% believe they will own a home, with 57% considering buying while looking for their last rental.

Gen Z Shopping Tendencies:

– Limited Attention Spans
Generation Z is fast to fill out a rental app, but not much for the home search, spending less than a month seeking new housing.

– Strong Family Influence
Despite their social tendencies, Gen Z looks at online reviews as the opinions of strangers. Friend/family endorsements are trusted, with parents heavily influencing purchases.

– DO Want an Agent
Despite this perpetually Tweeting, Snapchatting culture, real estate news points to Gen Z as true tire-kickers, preferring to shop in-person and surprisingly, not online. 81% expect to enlist the help of an agent in the home buying process.

– Need Space
Gen Z craves square footage, with a bedroom for each kid, guest room, and even movie/game rooms – perhaps a reflection of their squeezed, multi-generational upbringing.

– Still Want to Stay Connected
Despite a desire for space, they crave communal amenities geared at bringing people together, and prefer living with others to living alone.

– Aren’t Impressed by New, Builder Grade Homes/Materials
Having grown-up glued to HGTV, Gen Z buyers are well-versed on homebuilding materials, and desire hardwood floors, granite counters, and high-end appliances.

How will the aspirations and preferences of Gen Z buyers continue to morph the national housing market? Stay-tuned for the latest real estate news from Properties Online.

Our Secrets: Tips You'd Love to Share with Sellers

Real Estate Video: a High Return for Your Investment

Why is video usage in real estate marketing so popular? It offers an unbelievable return on investment. Don’t let worries over added expense get in your way. This affordable marketing medium delivers amazing bang for the buck, delivering:

• Four-times the inquiries as home listings marketed without video.

• Double the click-through rate when included in emails.

• 75% less opt-outs.

• Business – 85% of buyers/sellers want to work with agents utilizing video marketing strategies – giving you an added edge over area competitors.

How Can You Improve Return on Investment?
Produce the right videos to cash in on prospects looking for video in their home/realtor search. Of those taking advantage of video in real estate:

• 86% use video to research a particular community – allowing you to create ‘evergreen’ content that can be used time-after-time.

• 70% use it to tour inside homes.

• Many use it to ‘find an agent,’ with such YouTube searches increasing 46% year-over-year.

Reap Huge Dividends with the Right Marketing Tactics

Take Advantage of Tools.
Tools like Virtuets make video production fast and affordable, providing a polished look that delivers more views than lackluster material.

Cozy-Up to YouTube.
With 51% marketing share, YouTube is a must for video marketing success. Now the top destination for house hunters – even over listing websites – set up your own channel and make YouTube your default upload location. Organize by playlist and optimize with search-friendly keywords, descriptions, and tags to boost your rankings.

Share, Share Alike
Now is the time to take advantage of boosting visibility on social mediums, while competition is minimal. The more places you post your video content (your website, the local MLS, Facebook, Twitter, LinkedIn, Instagram, Snapchat), the more likely you’ll be to get noticed. Paste links to automatically embed videos (or look to site instructions).

You can’t afford to miss out on video usage in real estate marketing! Get started with the help of Properties Online today.

Each Property Should Be Shown in its Best Light!

How to Manage Instagram for Your Real Estate Business Like a Pro

Social media is increasingly becoming a bigger and more important part of the home buying experience. Instagram added more than 100 million users in 2014 alone, and with this platform, social currency is imagery. Putting this to work for your real estate business can land this currency in your pocket – provided you have the right Instagram real estate selling tips for agents.

Cheap shot
Everyone knows the social media golden rules of avoiding compromising photos and other imagery that could come back to haunt you. What agents tend to miss are common account mismanagement issues, such as sub-par quality photo and video content that make them look old-fashioned or cheap.

Unfortunately this deadly sin of Instagram marketing is easy to commit due to the sheer simplicity of Instagram uploading. However, don’t fall victim. Make your account standout with quality additions. Talk like a human – not an advertising robot, connecting emotionally via unique captions, listings, and personal photos that bring you and your real estate business to life.

If a tree falls in the forest…?
Unfortunately, simply posting great content is not enough. Beautiful photos and content are worthless without visitors to view them. Real estate selling tips for reaching key demographics are key to success here.

Owned by Facebook, Instagram’s advertising system is nearly identical. Use it to your benefit, taking advantage of familiar targeting options (first-time home buyer) and features (Insights program, building algorithms using third-party data collectors, call-to-action buttons, etc.). Then refine your content accordingly.

Don’t overlook the importance of hashtags. Post as many as possible to boost results (up to 30 per photo/video). Just be careful not to over-generalize or over-specify, opting for neighborhoods or local features over large cities and specific addresses.

Put yourself in the spotlight on Instagram without breaking a leg. Find the real estate selling tips that give you a shot at success, only at Properties Online.