Posts Tagged as real estate technology

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What Smart Home Technology is Trending in Real Estate?

Hey Alexa, will the next listing looky-loo really care that my home is smart? 80-million smart home devices were delivered in 2016 – up 64% from the previous year, and expected to climb even higher in 2017. In today’s spotlight on real estate trends, we’ll take a look at what smart home technology is trending, why – and how being in-the-know on smart tech can give your business a boost.

Getting On-Board with the IoT and Smart Tech
Eighty-six percent of millennials and 65% of baby boomers are willing to spend more to rent a home with smart tech. And it stands to reason they’ll spend more to purchase a home harboring it as well. Smart tech can make it easier for you to market and sell homes, especially to younger audiences.

Which Tech is in High Demand – And Why??

Smart Thermostats
HVAC consumes the largest amount of energy in the home. Smart programmable thermostats save money, adjusting temperatures when the home is occupied (and not) to save on electricity – some 12-23% of power costs.

Smart Home Security
A growing concern, studies show 60% of convicted burglars are deterred by the presence of home security. Smart security offers effective, affordable protection, with cloud-storage and incident support as little as $10/month. An easy sell for agents.

Leak Detection Sensors
Safety devices like smart fire and smoke detectors, carbon monoxide monitors, radon, and moisture detectors are a large part of what qualifies a home as ‘smart’ to buyers. And the benefits are obvious. What’s more, when used on older homes they can instill a sense of confidence in home dependability.

Smart Watering Systems
An easier way to plan restriction-compliant watering – and track usage.

Smart Garage Doors
Forget to close the door? Unexpected visitor? Problem solved!

Being in-the-know on smart tech makes smart business sense. Take advantage of the latest real estate trends with the help of Properties Online today.

Let Property Movies Deliver Customers to You Like That Drone.

The Top Tech That Changed Real Estate in 2016

New Technology Such As Drones are Revolutionizing Real Estate Marketing

Real estate industry insiders are finally cozying-up to real estate trends and technology following a mind-numbingly long, pothole-laden journey. Now embracing technological advancements that break the mold rather than remaining stuck in it, the industry has seen a blinding array of game-changers this year.

What tech-driven real estate trends knocked agents onto a different course in 2016?

• Smart homes
The home itself is changing: 82% of buyers are interested in increasingly affordable, convenient smart tech, from locks to thermostats and lights.

• Drones
In June the FAA finally made it easier for agents to legally fly drones without certifiable “air time,” putting a whole new arsenal of weaponry in the hands of agents, sellers, and buyers.

• Video
Video has gone viral, literally, offering a new way for buyers to get a feel for a property – sans-travel. Are you cashing in on this proven and effective real estate trend?

• VR goggles
Taking video up a notch, VR goggles now allow Joe Buyer a virtual 3-D, 360-degree tour of listings and neighborhoods from their local real estate office – or lazyboy.

• Predictive analytics
While not new, predictive analytics made great progress this year, weaving deeper into the mainstream to personalize and streamline service for buyers and sellers.

• Home selling automation
Venues like Opendoor have hijacked the reins from sellers agents. This type of seller-centered technology is driving big changes in the real estate selling marketplace.

Bots
Bots buzzed to the periphery this year via text, FB messenger, Inman, and more, promising to be the next frontier of customer service, though they have yet to have a direct impact on the realty business – yet.

• The sharing economy
Collaborative ventures (Realtor + Airbnb, TaskEasy) offer possibilities for consumers that change the way real estate is sold.

Are you missing out on top real estate trends and technology that could make your business stronger? Bulk-up your arsenal – and your checkbook – with Properties Online today.

The Internet is a Big Place. Make Sure People Can Get Results on Search Engines.

Smart Lead Capture Embraces the World of Mobile for You

Some of the hardest real estate business tips for agents to embrace involve technology. Learning curves can be overwhelming, especially for busy agents. However, in today’s world most of us are already heavily embedded in the high-tech communication form of choice: Texting. Used widely across all populations, Millennials can’t get enough of it; Generation Z, next in line for first home purchases, can’t put it down. Gen X’rs, Boomers and even some of their senior predecessors have jumped on the texting bandwagon. Are you taking advantage?

A must-have for every agent
People never leave home without their smartphone, enjoying it as a means of fast, easy access to people and information. With Smart Lead Capture, providing this on-demand access can also be fast and easy for you, trimming response time from hours to seconds, and snagging potential clients before they go elsewhere.

Mobile is the wave of the future…
And incorporating it into your marketing practices is surprisingly easy. Chances are you already use it as a primary means of communication, but have been shying away from integrating it more fully into your marketing agenda due to “the fear factor.” Luckily, Smart Lead Capture embraces the world of mobile for you.

Simple implementation that allays fears
Add a property listing and the Smart Lead Capture System automatically generates a mobile property website and Smart Capture Code. Add codes to digital and print marketing materials with a quick cut-and-paste or pre-printed stickers, and prospects can easily “text for more information.” This will allow you to capture clients fast and first with the help of immediate lead alert texts and a rapid auto-response, which will provide the quick follow-up that’s necessary to build relationships in today’s mobile world.

Are you missing out on real estate business tips and technology that keeps you a step ahead of the competition? Capture prospective clients quickly and easily with Smart lead Capture from Properties Online.

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Are You One of the New Breed Realtors?

Just 15 short years ago, the real estate market was a different beast, with information buried in file folders and prospective property buyers unable to source necessary information without the help of an agent. Today’s real estate trends are quite different. Gone are paper and file cabinets, replaced with a glut of online websites, apps, and technology that puts buyers in the driver seat… How can you stay relevant?

Become a new breed of realtor
Advancements in the tech industry have provided tons of tools that allow agents to make better use of data – and remain connected on-the-go – necessities in today’s fast-paced market. If you’re not raising the bar for what it means to be a good agent here, you could get left behind by more tech-savvy agents, or the consumers themselves.

Making the mutation
Real estate today is no longer about possession of information; it now centers on the ability to translate that information into something useful for buyers and sellers. To accomplish this, you need technological resources designed to put you in the driver’s seat, proving your relevance through client experience.

Finding an edge
Technology that simplifies the buying or selling process for consumers adds incredible value. But why is this important when consumers have near-instant access to information? Because now clients suffer the opposite – information overload. Raw data is imperfect. Consumers are in need of timely and relevant information. Your edge is in the ways you find to provide it to them – fast – which makes finding the right technology that much more essential.

Continued evolution
As more advanced technologies are invented that change the market, bridging the gap from sellers to consumers, your continued evolution will be key to survival. Redefine yourself in the wake of today’s endlessly changing, tech-driven real estate trends. Make the move to a new breed of realtor with the help of Properties Online today.

On The Go Searching is the Future!

Beacon Technology Delivers the Information Your Buyers Want Immediately

Real estate trends for 2016 are constantly boasting about technology designed to make businesses better. Typically, however, the ones that don’t fall flat are those offering a smoother home buying experience for the customers and allowing agents to build more customer-centered services.

What is the current customer experience?
An online search, followed by an awkward walk-through or open house, fragmented by sign-in sheets, unanswered questions, doubts on who to trust or turn to, a wrinkled show sheet, and a frustrating ride home. The sale? A wildcard based on customer/agent information gathering.

What if that experience could result in more?
Buyers find an open house on their phone or mobile device. Walking in, the mobile device prompts them to register. On consent, their info is delivered to the agent’s inbox. As buyers look around, property details and agent information are automatically delivered via smartphone. After visiting, agents can collect data on whether the information was viewed or deleted, allowing them to classify leads/data. Overall a seamless, elegant, modern experience. The best part? Everyone gets what they need.

Beacon technology makes it possible
Small wireless sensors that emit data to smartphones via Bluetooth Low Energy (BLE), beacons easily allow for this kind of micro-location, mobile and location-based marketing. Using far less power than previous generations of Bluetooth, it no longer drains phone batteries. Going beyond real estate trends for 2016, its integration by big-name retail venues have made it familiar to consumers, particularly Millennial real estate up-and-comers.

An investment in the future
From May 2013 to July 2014, web usage grew 30%, mobile 81%, and mobile queries for open houses 36%. On-the-go searches are the future. Are you looking ahead?

Real estate trends for 2016 are prepping you for the next generation of home buyers. Find the tech you need to meet their needs, only at Properties Online today.