Posts Tagged as Real Estate Technology News

Zillow's Thoughts for 2020

What Does Zillow Think Will Happen With the Housing Market in 2020?

While the subprime mortgage crisis triggered the Great Recession of 2008, the U.S. real estate market has largely recovered from that disaster, with some home prices actually appreciating above pre-collapse values. What real estate trends will be driving the market in 2020? According to online real estate company Zillow, it could be a mixed bag.

How Will the 2020 Economy Affect Real Estate Trends?

Over the last 10 years, the U.S. market has been riding the wave of unprecedented economic expansion. But when Zillow surveyed 100 real estate experts and economists about their predictions for 2020, almost half of them responded that a recession was likely, possibly starting as early as the first quarter.

Unlike the last recession, the housing market is not expected to be the catalyst. Concern this time is focused on monetary policy, specifically the Federal Reserve’s actions regarding interest rates. Higher interest rates would pump the brakes on rising home values, which would make houses more affordable, but raising rates too quickly could usher in an economic slowdown.

Outlook for 2020 Housing Market

In last year’s survey, geopolitical issues were the hot button topic expected to influence the economy. Now that monetary policy has surpassed those concerns, other points to watch include the trade war with China, a potential stock market correction and high inflation rates.

Terry Loebs, founder of Pulsenomics, the company that conducted the Zillow survey, expressed optimism about continued health of the housing market. According to Loebs, factors such as constrained supply, persistent demand and low unemployment will surpass rising interest rates when it comes to impact on real estate trends.

Is your business prepared to pivot based on current real estate trends? Contact Properties Online to learn how our state-of-the-art technology tools help you generate traffic and leads in any market.

Tips on Using Drone Photography for Real Estate

Drone photography is no longer a tool for cutting-edge, tech-savvy real estate selling agents. Drone photography is now a must-have feature that today’s sellers and buyers have come to expect. It delivers a wealth of information, showcasing expansive property views, the layout of luxury properties, home condition, neighborhood amenities, and more. However, if you’re ready to join the bulk of agents putting drone photography to work, you may be in for a few surprises. Make your initial flight into drone photography easier with these tips.

Get Ready for Flight

Using drone photography for real estate selling involves more than a buy and fly drone purchase. The FAA governs the use of commercial drones, including strict rules and the need for professional remote pilot certification. Thus, your first step in employing the use of this powerful marketing tool will involve either drone pilot certification, or enlisting the help of a licensed and insured local drone photographer.

I’ve Got My Drone Footage, Now What?

Once you’ve got your drone footage, put it to work for you with the Virtuets easy video building tool. Free for use with the Properties Online family of products, the Virtuets video builder will help you easily upload and integrate your drone and real estate footage into a comprehensive and compelling video property tour.

Put Drone Photography & Video Listings to Work for You

Share every listing, distributing footage via your website, social media, YouTube, Craigslist, and more. With the help of real estate listing videos, you can now quickly and easily showcase your listings, enjoying 1200% more shares than using text and photo imagery alone, according to recent research.

Fly to new heights. Put drone photography and video listings to work for your real estate selling business with the help of Properties Online today.

Fall 2019 May Be a Better Time for Listings and Sale Than the Projections for 2020

What’s Predicted to Happen to Real Estate Sales in 2019?

The U.S. economy is going strong, with high consumer confidence and a booming housing market. Despite this seemingly rosy picture, however, investors, agents, and homebuyers are collectively concerned about the potential for real estate trends to take a turn for the worst. Let’s take a look at mitigating factors.

Excessively High Home Prices

Rising interest rates, rapidly rising home prices, and government policy turbulence lend some credence to crash concerns, especially for buyers in hot markets. How long can a $40,000 salary support a luxury car, lavish lifestyle, and monster mortgage? An economic downturn or sudden rise in unemployment could quickly fuel financial instability.

Rising Interest Rates

A recent Forbes report noted virtually all modern rate hikes have led to recession, financial or banking crises. If the Fed continues rolling-out rate increases, inflation will slow down sales, particularly in hot markets. Cost and availability of credit are fuel for bubble inflation, inviting less credit-worthy/inexperienced buyers into the game.

Rising rates are a negative indicator of future real estate trends. Financing will prove difficult, even though home prices aren’t as high as 2006/2007, mortgage rates are lower, there are fewer zero-down buyers, and there’s no ‘creative financing,’ for those burdened with debt.

Stock Market Volatility

Could stock market volatility factor into a housing crash? Despite a thriving housing market and rising home construction, 100 economic experts polled by Zillow believe a recession is on the horizon for 2020. If Americans are employed and wages rising, some believe this may not result in a bubble, but some aren’t convinced.

Trade War with China

Some see the end of free trade a foreboding sign. The tightly woven network of the world’s economies are interdependent. The current trend toward ‘trade protectionism’ could impact those markets, creating a backlash for the U.S. housing market where foreign economies invest.

Get the tips and tricks you need to ensure success with the help of Properties Online today.

Teardowns May Affect Your Business

Why the Next Property You Market May Have Fallen Victim to the Wrecking Ball

Could the next property you sell be worth more without the home or commercial building that’s on it? In some areas, real estate trends are pointing to a rising number of teardowns, especially in locations where uber-thin inventory levels are causing home prices to soar. Big cities and hot markets such as coastal and other scenic fare are taking a big hit.

Whack!
Zoning often allows for an apartment or small condo complex on land where a small, single family home, school, or commercial property once stood, making the land beneath some tiny buildings worth far more than the structure on top of it. A flip in traditional market logic where the lot accounts for a mere 10% of overall property value.

Crash!
Teardowns are especially attractive for builders and developers due to the glut of environmental hurdles and zoning issues associated with acquiring land. And the industry is increasingly taking notice of such real estate trends, with teardowns on the rise to account for 10% of all new home construction starts in 2016. That’s an increase of 7.7% from the previous year.

Bang!
Popular in the late 90s and early 2000s before the financial crisis, teardowns are increasingly becoming common in the western U.S., where housing costs are highest. Some 33,400 structures in the west took a hit in 2016, followed by 23,800 in southern regions, 12,300 in the Midwest, and 9,800 in the Northeast.

Boom!
Some of the homes taking the hit aren’t even in bad shape. In fact, buyers are dropping a pretty penny on small and seemingly insignificant homes – just to get the land and rezone it for a multifamily project, such as condos or apartments so they can boost value via added versatility.

Are you up on the latest real estate trends for producing smashing sales results? Find them at Properties Online today.

Let Property Movies Deliver Customers to You Like That Drone.

Real Estate Videos are Morphing into “Movies” in the Luxury Marketplace

Video usage in real estate marketing is already evolving. Going beyond drone shots, agents with luxury listings are now experimenting with cinema-like property movies. These short films feature actors, music scores, story arcs and Hollywood-quality cinematography, cashing-in on online video platforms that are rapidly becoming a key component of successful property sales.

Old-School Walking Tours are Obsolete
People are more easily attached to a story, following it through to the ending – even with performances more Razzie than Oscar. The best movies showcase properties in a way that helps buyers see themselves there.

Over-the-Top – or– Out-of-this-World Publicity?
In some cases, homes cost more than making a movie, and sellers are looking for a little red carpet marketing treatment. How is video usage in real estate marketing playing out for this luxury fare? Movie-like examples include:

• A 14,230-square-foot Bel-Air home that sold for $39 million, marketed with a video featuring 2 kids who take a note from Ferris Bueller, playing hooky to splash in the home’s infinity pool, whack golf balls over the L.A. skyline from their yard, try on outfits in large walk-in closets, and have a puppy delivered by drone.

• Another home, a 5,500-square foot 5-bedroom Hollywood estate listed for $3.65 million, featured a fictional narrative of a couple passionately arguing their way through the sleek, contemporary estate, revealing high-ceilings, high-tech security, and marble fireplaces. The wife chucks her diamond ring in the pool, and the husband is kicked-out, showcasing the neighborhood.

Funding Production
Movie-style marketing videos can cost anywhere from $5,000-$30,000 plus – but they’re not only for extravagant fare. Consider another take: A lower-budget trailer for a 3,008-square-foot-home featuring little girls at a sleepover, traversing the home and ending with a late-night living room dance-romp to Taylor Swift.

Ready to add a little more sparkle with video usage in real estate marketing? We’ve got many ideas. Learn how PropertiesOnline can help you boost your business today.