Posts Tagged as real estate tool (page 2)

Why a Real Estate Blog is a Good Idea

We all know by now that having a real estate site is an important part of any realtor’s marketing strategy. An agent website is at least as important as any other marketing material you may create. It enables you to showcase your knowledge and expertise and – with proper optimizing and social media marketing – to attract new clients.

But what about a blog? Should you write your own real estate blog?

We believe that you should. Read on for some reasons why a real estate blog is a good idea.

A blog serves two main purposes:

1. A real estate blog enhances your agent website and gives you an opportunity to further demonstrate your knowledge, in a fresh, real-time format. A blog is published chronologically, which enables you to publish your thoughts and observations on real estate topics as they become relevant. It is much easier to update a blog than it is to update a web site!

2. Adding a blog to your real estate website will make your site more search engine friendly, because the more text your site contains, the more search engines have to work with, and the higher are the chances that your site will rank well in the search engine result pages for your main keywords.

For most real estate professionals, the main issue with starting a blog is probably lack of time. But a blog doesn’t have to take too much of your time: after all, you are not a professional blogger and the blog is a nice addition rather than your livelihood. Try to commit to publishing a weekly blog post with your thoughts and with updates, but if time is an issue, a monthly blog post is fine.

Leverage Email Drip Marketing in Your Real Estate Business

Email marketing has been through many phases of popularity over the years. While it seems to be trumped in many cases these days by SMS marketing, it still very much has a purpose. It can be an extremely effective way to convert long-term leads into sales, if you use drip marketing.

Drip marketing is the process of sending repeated, relevant messages to your prospects until they are ready to buy. Drip marketing is like drip irrigation, where farmers and gardeners apply small amounts of water to plants over long periods of time to keep them healthy.

And now is the time to leverage email drip marketing in your real estate business.

There is a principle in the marketing world known as “The Law of 29”.  This principle states that an average prospect will not turn into a client until they’ve viewed your marketing message at least 29 times. With Drip365 you can set your clients and prospects up to receive automatic emails from you throughout the year, keeping your brand and your business in their mind when and if it comes time to buy or sell a property.

NAR statistics tells us that 66% of buyers and 59% of sellers would “definitely” use their real estate again. But one 10% of buyers and 24% of sellers actually did. What happened and how can you prevent this repeat customer loss in your own real estate business?

You clients need constant reminders of who you are, what you do and what does that mean for them. Maintaining consistent, professional, relevant contact gives you a much greater chance to be called on again as a real estate agent. But that kind of contact takes a great deal of time, and is prohibitive. That’s why so many real estate professionals fall down on this job. But they, and you, don’t have to.

Drip marketing is the answer to that time dilemma. What’s more, products like Drip365 do more than automate that important communication. Drip365 includes limitless, pre-built, fully customizable email campaigns for buyers, sellers, past clients and more.

We’ve talked a lot in the past about embracing technology that can help move your business forward. Drip email is just such a thing – it is a system that is meant to assist you in getting your message out to your prospects while freeing up your time to do what you do best: generating leads, listing houses and negotiating sales on behalf of your clients.

How Single Property Websites Work in Your Favor

Real estate websites that focus on a single property offer huge benefits – both to the real estate agent and to the home seller. Understanding how single property websites work in your favor is important.

“One of the most useful features of individual listing websites is the ability to quickly and easily add listings to social networks such as Facebook and Twitter,” says Amanda Cornelius, real estate web marketing expert, and co-founder/CEO of Properties Online.

“Social networking is a new and exciting form of online marketing. It utilizes viral methods of marketing to create a natural buzz around a property. Essentially, social media marketing is a lot like old-fashioned word-of-mouth marketing, but it is done on a much larger scale thanks to the wide reach of the Internet.

“For example, if an agent has been active on Facebook and has a couple hundred friends there, they can post each single property website to their Facebook profile to let people know about it. A percentage of these people will like what they see and spread the word, either in person to their friends and family, or online, on their own social networks.”

With individual listing sites, the connection between the website and social media sites is easy and automatic. Simply adding listings through a Facebook app will ensure that Facebook dynamically updates the agent’s profile as properties and homes are added, edited or removed.

Using a comprehensive, leading single property website service like Listing Domains takes all the hassle out of linking across your important web locations. What’s more, it saves you time by automating what could otherwise be time intensive processes.

Marketing your listings online can truly be easy, if you have the right tools.

Timing of Your Client's Home Sale Means More Money

Put a Price on Your Time

We’ve all heard the adage “time is money.” It’s cliché for a reason – it’s true. Sometimes it is easy to ignore the real value of our time, but you are best served by knowing exactly what your time is worth and spending it wisely, particularly when it comes to your job. It’s time to put a price on your time.

I love how technology can help us to reduce the time we spend on certain tasks – like responding to emails or texts – freeing us up to spend more time on the things that matter – face-to-face time with home sellers and buyers, showing houses, closing deals, family time.

Dragon Mobile Assistant for Android is a great example of just such a technology. An intuitive voice-to-text system, the app makes the most of your time, by allowing you to “type” by talking, even in your car while driving – the app has a completely hands free Driver Mode. Even better, Driver Mode comes with Auto Detect – it actually senses when you’re in a moving vehicle and automatically switches to hands-free, eyes-free access.

The app also includes voice notifications that can help you be more productive by reading back aloud your Facebook status updates, messages, incoming calls, and more.

A Dragon feature that is particularly useful to real estate agents is location sharing. You just have to tell the app to share your location, and it will send a text with a link to your location on a map – perfect for when you need to meet a home buyer client at a new home, for instance.

What’s more, you can make phone calls, write texts and emails, set alarms and reminders and update your social media statuses conversationally and hands free. All those times you’ve thought, “If only I had a pen,” or “I need to remember to do this later when I can sit down at my computer” … those days can be behind you.

Why You Should Use QR Codes as a Real Estate Agent

QR Codes or Quick Response Codes are a quick & easy way for real estate professionals to drive mobile traffic to their website. It allows a person to scan what is effectively a barcode with their mobile phone, accessing online information instantly. Here’s why you should use QR codes as a real estate agent:

How would this work for real estate, you ask? In seconds, with the use of a smart phone, a user can scan the code and be redirected to a designated website, where they can find additional details and photos of a property listed for sale. Services like ListingsUnlimited.com provide a built-in tracker that will tell you how many people used the QR Code to visit your property site.

In real estate, there are three popular uses for QR Codes:

1. QR Codes in print media. This enables homebuyers who pick a flyer to quickly get to a website filled with rich information and color photos of the house. The idea is that instead of typing a long web address into their phone, the prospect can quickly and easily get to the same place and get all the information they need. QR codes beautifully connect offline with online, making the most of what modern technology has to offer, and – most importantly – engaging leads.

2. QR Code on yard signs. Typically, the prospect sees the home and the sign, and while they’re still there, they can quickly access the property site,full of information about the house, including a link to the agent’s email. It’s a great way to capture a lead that otherwise might have just moved on and forgotten about the house.

3. QR Codes to capture leads. Different from a traditional QR Code that sends prospects directly to the property’s website, QR Capture Codes first route the potential buyer to the agent’s SMS (text message) gateway capturing their phone number as they go. This service is a new and unique way to capture mobile leads from a QR scanner/reader.

If you’re a real estate agent, you should be using QR Codes to market your properties. They’re free, innovative and simple to add to your traditional marketing materials, such as business cards, flyers, newspaper ads and more.