Posts Tagged as real estate trends

The 2018 Real Estate Market Heats Us

Trends: the 2018 Real Estate Market Heats Up

With experts predicting sizzling summer market conditions to continue in many states, what real estate trends are integral to buyer and seller success?

2018 Sales a Week Faster than Last Year

Sellers
Priced right, the pressure of a faster home sale has been relieved, and negotiating power improved.

Buyers
Fierce competition means 10%+ cash down and mortgage pre-approval is imperative for proving commitment to purchase. To win a home, buyers must be first out of the gate, searching daily with their list of prioritized must-haves. Then they must stand out from the competition, sweetening the pot with the help of a good agent who can draft an enticing offer.

Tip: Including a personalized photo and letter about who buyers are and why they love the home promotes a personal connection.

Higher Prices for 2018 than Last Year
Prices from February 2017-2018 have increased a shocking 10%!

Sellers
Higher sticker prices are dominating real estate trends, prompting sellers to make big plans for pocketing the payback and downsizing, or upgrading HOME 2.0.

Buyers
With only 1 of 3 homes priced under $200,000, and HALF of buyers competing for them, it’s integral in these market conditions for buyers to:
-Crunch the numbers, determining how much home they can truly afford prior to shopping.
-Stay within these constraints, and avoid getting impatient or competitive to avoid financial disaster. (Hello, 2008 housing crisis).
-Sacrifice some ‘wants’ for an affordable home.
-Expand search criteria/area to find more affordable homes.

Market Hot Spots
These top 10 market hot spots could see even more extreme competition:

1. San Francisco, California
2. Midland, Texas
3. Vallejo, California
4. San Jose, California
5. Sacramento, California
6. Denver, Colorado
7. Santa Rosa, California
8 Colorado Springs, Colorado
9. San Diego, California
10. Stockton, California

Take control of today’s real estate trends and put them to work for you with tips and tech from Properties Online today.

How to Become a Social Marketing Expert for Real Estate

What Are the “Hot” Selling Locations for Generation X and Millenials?

What home spaces tick off the boxes of today’s Gen-Xers and Millennials? Driven by their vastly differing life stages and mentalities, real estate trends point to each generational segment defining the ‘perfect home’ in different ways, and in different places…

Hot Markets for Generation X

– The Mentality: Born from 1965 to 1980, Gen-X, most of whom were scorched by the Great Recession, flock mainly to the nation’s most affordable, family-friendly areas.

– Likes: Gen-X prefers warmer weather and business-friendly states, making Texas a heavy favorite.

– Housing Snapshot: A 2,400 square foot, 4-bedroom, 2+ bath, suburban home.

– Top Cities: Houston comes out on top, alongside Dallas (third), Austin (sixth), Odessa (seventh), and San Antonio (eighth). Other heavy favorites include Miami (second), Washington D.C. (fourth), Riverside, CA (fifth), Atlanta (ninth), and Charlotte, NC (tenth).

Hot Markets for Millennials

– The Mentality: Born from 1981 to 1998, real estate trends immediately distinguish the far different mentality of Millennials, who are lifestyle and career oriented.

– Likes: Millennials seek out tech centers and cultural hot spots, where they can get the largest paychecks – and let’s not forget having a good time. Millennials aren’t phased in the slightest by high home prices (what’s a little more debt on top of those mammoth student loans?), and are drawn to the nation’s biggest, most buzz-worthy cities. Instagram-worthy night life, bars and dining experiences are a big plus for bragging to (and luring) friends back home.

– Housing Snapshot: No cookie cutter, but beyond that, anything goes (traditional, condo, mixed-use, or creative rezoning), with proximity to the above, smart home technology, energy efficiency, and a low maintenance home/yard a big plus.

– Top Cities: San Francisco (numero uno), followed by Seattle, Houston, Dallas, Washington D.C., Denver, Boston, Ann Arbor, MI, State College, PA, and Austin.

Stay up on the real estate trends and tech that are driving the market with the help of Properties Online today.

Market Watch: Medical Office Real Estate May Be the Next Big Trend

In recent years, medical office real estate has experienced exponential growth. Are you allocating your real estate marketing dollars accordingly? Broad and encompassing, this segment includes everything from hospital and primary care facilities, to psychiatric/counseling offices, chiropractic, acupuncture and massage space.

What’s Driving the Trend?
Supply and demand: Demand for services from the aging Baby Boomer population, coupled with their retirement. Doubling in size from 2015 to 2055, those over 65 will comprise nearly 23% of total population according to U.S. Census Bureau estimates. This has put medical office space in the spotlight, for investment buyers and practitioners alike, for the foreseeable future.

The Heartbeat of the Future
The future of this market, though positive, may experience some dips and dives in response to changing legislature such as the Affordable Care Act, and others, leading to unpredictability in certain markets. Investment in medical office space rose from sub-$4-billion in 2010 to $10.2-billion in 2016, and on-the-whole this sector is expected to continue its climb.

Taking Stock
To what location should your real estate marketing endeavors hone-in on? Generally, medical office space is found either on-campus, in busy, populous areas such as a large hospital or health complexes offering in- and out-patient services; or in medical office spaces in community settings, such as clinics/outpatient facilities situated for more convenient patient access. Some of these even blur the line between clinical/retail space. (Think: Drugstore health clinics.)

Big Picture
Healthcare providers are trustworthy tenants and a safe investment. However there are some shifts, with larger medical practices swallowing up smaller one-and-two person offices, and leading to the need for larger, flexible spaces to meet this demand. As providers scramble to cut-costs and retain customers, those facilities in less-costly, patient proximal locales suited to accommodate cutting-edge, money-saving technology will rise to the top.

Real estate marketing efforts ailing? Get them on the mend with the help of Properties Online today.

The 2018 Real Estate Market Heats Us

Emerging Real Estate Trends for 2018 – A Must Read

As we glide into the New Year, anticipating real estate marketing trends can help you avoid the mistakes of previous years. The question begs, which trends should be on your radar? In the final weeks of 2017, real estate experts and economists provided these insights for anticipated market shifts in the coming sales year.

Millennials will comprise the largest segment of homebuyers.
The largest proportion of homebuyers, Millennials could comprise up to 43% of the buyer’s market by the end of 2018. Income growth will see them gravitating to larger mortgages, however home shortages will push their growing families to suburban and secondary markets to maintain affordability and uphold quality of life.

Gen Z will sneak into the market.
Those investing in real estate marketing would be wise not to disregard Gen-Z buyers, who may just be entering the market, but whose wide-ranging tastes and preferences may pose a wild card within the industry. Though this segment is expected to gravitate to urban settings, their individualized inclinations may offer off-the-beaten path opportunities in more miniscule starter homes, energy-efficient digs, multi-family properties and other non-traditional home possibilities.

Millions of Americans will become eligible to re-enter the market following foreclosure.
Dubbed ‘Boomerang Buyers,’ roughly 1.5-million of the 10-million Americans forced into foreclosure in 2007-2009 will begin re-entering the housing market in the coming year, many from Gen-X. Expect these buyers to be practical and cautious. This segment relies heavily on social media and online reviews, so testimonials and success stories could net a huge payoff.

Creative financing will become more mainstream.
Selling a property with multiple owners, multiple funding sources (crowd-funding; peer-to-peer lending), and alternate currency (Bitcoin) will add complexity, and also opportunity, in 2018.

Stay ahead of the competition with the latest real estate marketing news and technology. Position yourself wisely for upcoming market shifts with the help of Properties Online today.

The 2018 Real Estate Market Heats Us

Forbes Commentator on the 2018 Real Estate Forecast

In real estate news, the national real estate forecast for 2018-2019 is pointing to declining demand for new (not replacement) single family dwellings (houses, apartments, condos, and mobile homes). What are the driving forces behind the prediction for housing market deceleration?

Population Growth Slams on the Brakes
The biggest driver of housing demand growth, population growth is at its slowest in recent years. Last year, the U.S. population rose a meager 0.7% – the lowest gain on the books since 1937. Before the last recession, growth hovered around 1.2%, which isn’t as close to that 0.7% as you think: At that growth rate, housing built for new demand is far less than those needed to accommodate 1.2% population growth, a mere 58%. Forget old housing start averages. Look to the previous year’s builds and expect moderate additions.

Pent-Up Demand is Puttering Out
Non-rental housing of mostly single-family homes and some condos is currently at an average vacancy rate of 1.4-1.5%, compared to 2.9% during the recession. Supply is no tighter than normal, and though nationwide price increases are a bit on the high-side, a housing bubble is not imminent.

Employment and Wages are Out of Gas
With job growth relatively slow and wage inflation yet to accelerate, people are less able to live on their own, whether that means moving out of a parent’s basement or absconding from an ex-spouse. Though wage rates are expected to improve next year, the change is not expected soon enough to influence demand for housing.

Local Fluctuations Pose Obstacles
Though these forces drive new demand nationally, local fluctuations should be expected. Real estate news pointing to an excess of homes in Flint or Detroit will not help those searching for homes in Miami or NYC. Looking to the above demographics in your state or metropolitan area may reinforce or negate this ‘new build’ barometer.

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