Posts Tagged as real estate trends (page 2)

Flat Fee Real Estate Commissions Are Coming

Increases in New Home Sales, Home Prices, and Bidding Wars All Predicted for 2018

As a frenzied year comes to a close, there’s little indication of real estate sales slowing down anytime soon. Given the ever-present demand and housing shortages in most markets, we see the 2018 real estate trends continuing to include high prices and competitive bidding—with buyers growing more flexible to find their next home.

Selling Like Hotcakes

Real estate in 2018 may not see quite the same eye-popping numbers as 2017, but growth will continue. Realtor.com forecasts a 2.8% rise in existing home sales, up to 5.8 million. New construction sales will see an 8% increase to reach about 670,000.

Bidding Wars for Real Estate in 2018

Sellers should feel confident about setting high asking prices. Following a 5% surge for 2017, another 3.5% increase looks like a strong bet. One broker told the NAR he’s seen bids reach 30% over asking in Seattle.

Multiple factors are buoying home prices. Builders cannot keep up with demand. Young buyers want to live near city centers. Owners are holding on as prices rise a bit further. Simply put, there’s no reason for sellers to compromise on price. With smart real estate marketing, any seller can find a buyer willing to meet or even exceed the asking price.

Buyers Casting a Wide Net

On the buyers’ side of 2018 real estate trends, the expectation is that fewer boxes will be checked. With low inventory, buyers are compromising on one or more big wishlist items, be it a particular neighborhood, their commute time, or even the size of the house.

Even in an aggressive market, it takes work to attract the right home buyer. People will put in a bid on a home that doesn’t match all their criteria, but only if you make the house discoverable.

Take advantage of the seller’s market by powering up your real estate marketing. With Properties Online, you can get cutting-edge tools for websites, mobile, video content, and more.

Real Estate Trends

Freddie Mac Predicts a Strong Opening to Real Estate Sales in Early 2018

Although January is typically a slow time in the real estate market, things should be heating up soon enough. In fact, real estate sales trends indicate that early 2018 will see a strong housing market.

Freddie Mac Forecast for Sellers

Freddie Mac has some positive predictions for the new year. These 2018 real estate trends include a 5 percent growth in home prices, which could encourage more and more sellers to put their homes on the market this year. That means more sales opportunities for real estate agents to look forward to throughout the year. Freddie Mac expects the total number of home sales to increase from 6.18 percent in 2017 to 6.30 percent in 2018. While this might not seem like a big increase, the rise in home prices makes up for it.

2018 Buying Trends

The new year should also be leading to an increase in the number of buyers who are looking for a new home. There are several 2018 real estate trends that point to this, such as the fact that prices on homes are expected to continue appreciating. A steady economy should also encourage those who are maybe thinking of buying a home to take the plunge and do so.

Don’t forget about rental property sales as well. An increase in rents around the country is expected to benefit rental property owners by giving them an incredible return on their investment. This could lead to more and more buyers who are interested in purchasing a rental property this year.

There’s also foreign buyers to consider. A rising number of foreign buyers are showing interest in purchasing property in the U.S. This market could also become a lucrative one for real estate agents in the new year.

Find out more about how to make the most of 2018 real estate trends, so you can boost sales this year. Contact Properties Online today for more information.

Foreclosed on Buyers are Re-entering the Market

2018 Will Be All About Buyers Reentering the Buying Market After a Foreclosure

They may have lost their house to foreclosure, but they didn’t lose the desire to own their own home. Between 2006 and 2014, approximately 12.8 million homes entered the foreclosure process; almost 30 percent of all households with a mortgage. Of those, 9.3 million borrowers went through foreclosure, short sold their home, or received a deed in lieu, according to the National Association of Realtors.

Referred to as “boomerang buyers,” this segment of the housing market understands much of the home buying process and likely will be more reasonable about their next purchase decision than many first-time buyers.

Why boomerang buyers will drive 2018 real estate trends

The wave of foreclosures peaked in 2010. Almost 2 million borrowers who had their credit damaged by foreclosure have now passed the seven-year waiting period. According to Fannie Mae’s Waiting Periods and Re-establishing Credit standards, millions of boomerang buyers are capable of buying another home. Borrowers who are able to document extenuating circumstances can reduce their wait time to as little as three years.

The housing market has been slow to recover in large part because boomerang buyers have been slow to buy another home. Not all of those who lost a home during the housing market collapse will buy again. Many would like to but aren’t sure about their capability to obtain another mortgage.

Marketing to boomerang buyers

Establish yourself as the Realtor who understands them and their circumstances. Utilize testimonials to show you can help them again realize their dream of homeownership. There have always been boomerang buyers, but never a pool of potential boomerang buyers this large.

Speak directly to them in your newsletter and on your social media channels. You know they once owned a home and are now renting. Talk up the benefits of owning a home over renting and offer information on available loan programs. Those who still desire to own a home will contact you.

Important Trends to Keep You In The Know

Five Important Trends to Watch for in the 2018 Real Estate Market

If you are looking for some indications of what the real estate market will do in 2018, you’re not alone. Real estate has changed and the modern real estate market is affected by everything from world events and new technology to local economies. There are still some major influences that are likely to shape 2018 real estate trends.

Hi-tech construction

More components of homes are arriving at construction sites prefabricated. The rapidly-rising demand for new homes coupled with an ongoing labor shortage means construction companies must embrace construction automation and are constantly looking for new ways to improve efficiency.

More specialized real estate agents

Home buyers and home sellers will always need knowledgeable guidance from actual people who understand the intricacies of their local market. The industry is increasingly competitive and changing. To differentiate themselves from the pack of “sell anything” agents, savvy agents will narrow their focus and become experts in their area.

Boomerang buyers

During the housing market collapse and Great Recession, the households hit hardest by the mortgage crisis dominated headlines. Their numbers are estimated at more than 7.5 million. Their credit was damaged by foreclosures, short sales, or late payments. They are now past the seven years needed to repair their credit and again eligible for home loans.

Generation Z coming of age

The first wave of Gen Z-ers turned 18 in 2017. This upcoming generation has lower interest rates, better job prospects, and a greater desire for homeownership than many of the preceding generation.

Online brands more important than ever

Modern home buyers expect to find their homes, mortgages, and answers to all their questions online. When choosing a real estate agent, they look for more than just contact information. They expect credentials, testimonials, and a detailed portfolio of your work as an agent.

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Consumer Empowered Real Estate Information Changes Agents' Selling Models

Leverage Mobile Devices to Become Your New Lead Engine

Missing opportunities to capture mobile leads? Today, real estate IS mobile, rivaling and often beating desktop real estate perusal. A critical aspect of your business, those missing out on mobile leads are at an extreme disadvantage, as quick follow up often makes the difference between a lost lead and a closed deal.

Take Advantage of the Latest Tools & Tech Available to Capture Mobile Leads:

– Mobile-Specific Websites
The older tech of desktop compatible sites makes online shopping difficult for consumers. Have you taken advantage of Properties Online single property website tech, including a mobile-specific version designed to load fast and provide the optimal display of valuable property information on small screens?

– Mobile Guest Book
Prospects perusing properties via mobile devices? Mobile Guest Books capture lead information, facilitating the rapid response times today’s buyers expect.

– QR Codes
Offering QR codes, a new type of bar code specifically for smart phones and mobile devices, helps customers find the home information they need, quickly directing prospects to the right website page (and you!) sans the aggravation of searching.

– Smart Lead Capture (SLC)
Capture mobile leads by offering potential buyers the opportunity to text for more information about a home listing, assigning each property a unique Smart Capture Code that instantly sends the user property info and a link to its mobile website. Program text auto-responders, entering a short message that is dynamically sent to each texting prospect, receiving a Lead Alert text on your own mobile device to ensure a fast follow up.

– Virtuets
Nothing’s more popular in today’s mobile era than video. Learn more about ways you can expand your brand exposure with the help of our fast, affordable video builder tool, create stunning personal promotion and listing videos, free with your single property website subscription.

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