Posts Tagged as real estate trends (page 2)

Important Trends to Keep You In The Know

Five Important Trends to Watch for in the 2018 Real Estate Market

If you are looking for some indications of what the real estate market will do in 2018, you’re not alone. Real estate has changed and the modern real estate market is affected by everything from world events and new technology to local economies. There are still some major influences that are likely to shape 2018 real estate trends.

Hi-tech construction

More components of homes are arriving at construction sites prefabricated. The rapidly-rising demand for new homes coupled with an ongoing labor shortage means construction companies must embrace construction automation and are constantly looking for new ways to improve efficiency.

More specialized real estate agents

Home buyers and home sellers will always need knowledgeable guidance from actual people who understand the intricacies of their local market. The industry is increasingly competitive and changing. To differentiate themselves from the pack of “sell anything” agents, savvy agents will narrow their focus and become experts in their area.

Boomerang buyers

During the housing market collapse and Great Recession, the households hit hardest by the mortgage crisis dominated headlines. Their numbers are estimated at more than 7.5 million. Their credit was damaged by foreclosures, short sales, or late payments. They are now past the seven years needed to repair their credit and again eligible for home loans.

Generation Z coming of age

The first wave of Gen Z-ers turned 18 in 2017. This upcoming generation has lower interest rates, better job prospects, and a greater desire for homeownership than many of the preceding generation.

Online brands more important than ever

Modern home buyers expect to find their homes, mortgages, and answers to all their questions online. When choosing a real estate agent, they look for more than just contact information. They expect credentials, testimonials, and a detailed portfolio of your work as an agent.

Stay ahead of your competition with cutting-edge tools and the best technology products for real estate professionals from Properties Online.

Leverage Mobile to Reach More Potential Buyers and Sellers

Leverage Mobile Devices to Become Your New Lead Engine

Missing opportunities to capture mobile leads? Today, real estate IS mobile, rivaling and often beating desktop real estate perusal. A critical aspect of your business, those missing out on mobile leads are at an extreme disadvantage, as quick follow up often makes the difference between a lost lead and a closed deal.

Take Advantage of the Latest Tools & Tech Available to Capture Mobile Leads:

– Mobile-Specific Websites
The older tech of desktop compatible sites makes online shopping difficult for consumers. Have you taken advantage of Properties Online single property website tech, including a mobile-specific version designed to load fast and provide the optimal display of valuable property information on small screens?

– Mobile Guest Book
Prospects perusing properties via mobile devices? Mobile Guest Books capture lead information, facilitating the rapid response times today’s buyers expect.

– QR Codes
Offering QR codes, a new type of bar code specifically for smart phones and mobile devices, helps customers find the home information they need, quickly directing prospects to the right website page (and you!) sans the aggravation of searching.

– Smart Lead Capture (SLC)
Capture mobile leads by offering potential buyers the opportunity to text for more information about a home listing, assigning each property a unique Smart Capture Code that instantly sends the user property info and a link to its mobile website. Program text auto-responders, entering a short message that is dynamically sent to each texting prospect, receiving a Lead Alert text on your own mobile device to ensure a fast follow up.

– Virtuets
Nothing’s more popular in today’s mobile era than video. Learn more about ways you can expand your brand exposure with the help of our fast, affordable video builder tool, create stunning personal promotion and listing videos, free with your single property website subscription.

Don’t miss out on the latest tools and tech to capture mobile leads. Discover more about these exciting opportunities from Properties Online today.

Bitcoin is Now Being Used for Real Estate Transactions

Bitcoin Moves to Real Estate – a Real First!

“Accepts Bitcoin” signs are popping up worldwide from NYC to South Africa. Rapidly gaining acceptance, Bitcoin use is growing from smaller coffee and retail merchandise purchases to the first ever real estate buying transaction accomplished entirely via Bitcoin. Another sign of the widespread acceptance of the currency, a newly built custom Texas home’s entire purchase price was recently transferred to its seller/builder via Bitcoin.

Show Me the Money
The seller later converted the Bitcoin funds to USD. Shocked by the ease of the process, the broker stated, “In all of my 33 years of closing transactions, I honestly couldn’t have expected something so unique to go so smoothly. In a matter of 10 minutes, the Bitcoin was changed to US Dollars and the deal was done…” Leading to other companies and industries to look at this and similar digital currencies as a means for investments and asset transfers.

Why Use It for Real Estate Buying?
Quicker, cheaper, and more reliable than currency tied to individual nations, anyone can purchase and sell Bitcoins via online digital currency exchanges. Finite in number with complicated identification (hexadecimal code) – they are far more difficult to steal than other credit sources. However, Bitcoins today don’t offer complete protection against fraudulent charges.

What the Heck is Bitcoin, Really?
Bitcoin is simply digital currency. But unlike nationally-specific currency, it doesn’t experience inflation. It’s number is finite: 21-million max. Divorced from government, it cannot be diluted by the introduction of new currency. It’s value variable: Up $1,200 from April to May alone. But it’s entirely digital – you cannot carry one in your wallet. Cryptography is used to secure transaction and coin creation, putting it in league with other ‘cryptocurrencies’ like IOTA, Litecoin, Peercoin, etc. (This site breaks it down using an easy to follow metaphor.)

Panning for digital gold? We’ve got the real estate buying and selling treasure you’re seeking. Learn more from Properties Online today.

Make Your Next Open House a “Live” Video Event

Pack hundreds of qualified buyers in the doors without maxing out occupancy levels at your next open house with the latest in real estate selling trends: Live streaming video. Agents are jumping aboard the bandwagon of this latest listing craze – and with good reason. Studies show when a listing has a video attached, interest increases a staggering 403%.

Live On the Scene: Your Local Agent
Real estate agents are increasingly casting themselves as the directors and on-camera hosts of area open house events, touting their latest listings via live streaming and social media platforms such as Facebook Live.

The Grand Trifecta of Benefits
Agents hosting live events earn a hefty payback…

  1. Showcasing the home to a larger pool of potential buyers.
  2. Providing essential information in a convenient format which is of huge value to shoppers.
  3. Leveraging the event to expand their online presence and reputation.

How Does It Work?
Agents hosting live open houses typically guide viewers through the home, accepting questions posted in the ‘comments’ section of the hosting service. Questions are answered live, much like a call-in radio show. After the event, insightful agents review questions and comments, posting necessary information on missed opportunities in a follow-up.

Beyond the Open House
Footage of the event remains available online as long as needed, and can be shared via an endless variety of social media platforms for added exposure. With contact information gathered from each participant, agents are free to follow-up post-event as well. Contact is typically well received, thanks to the unmatched capability of video and live streaming to display your personality and create an immediate personal connection.

Make your next open house a lot more compelling with the latest in real estate selling trends from live streaming to informational and personal promotion videos. Take full advantage of today’s video sales technology with the help of Properties Online today.

Does the Real Estate Sales Need an Update?

Is the 6% Real Estate Sales Commission Outdated?

The Internet is changing the real estate business, continually drawing into question the current commission regime: typically 6% of the average home sales. With buyers doing a lot of the legwork, seeking out properties and neighborhood stats online, this is leading many to question whether that $18,000 chunk of change (6% of the average $300,000 home) is a worthwhile investment.

Why the 6%, Anyway?
Back in the day (the 40s-50s), the National Association of Realtors (NAR) required its members to set commissions at a certain level, either working full-time, or holding enough customers to earn a living in order to join and get access to the Multiple Listing Service (MLS).

A 1950s Supreme Court ruling deemed these ‘certain rates’ illegal. So the NAR changed them to ‘suggested’ rates. How it originally became 6% remains unknown. But since federal tracking of rates began in 1991, it has fallen from 6.1% to 5.18% in 2014.

Should Your Rates Be Dropping?
Real estate selling services are typically bundled, sometimes requiring consumers to opt-in for options they don’t need. On the…

Seller’s Side
Marketing, advertising, open houses, and price negotiation.

Buyer’s Side
Listings, showings, market research/knowledge, navigating the purchase process.

As consumers seek to ‘unbundle’ these services in the increasingly DIY Internet world, they are turning to services such as Redfin and ListingDoor, asking for/actively seeking agents outside of the traditional commission structure.

Rate Reductions & A La Carte Services
With this ‘get what you pay for’ mentality in mind, consumers and agents are looking for rate reductions in exchange for a reduction in services rendered, as a $300,000 home doesn’t necessarily cost twice what a $150,000 home does to sell (though it nets double the commission). As the market changes and grows increasingly competitive, such tactics may be worth a second-look.

Do you have the real estate selling tips you need to roll with the times? Stay ahead with the help of Properties Online.