Tag archive for "Real Estate Video Marketing"

What’s Trending in Real Estate Video Marketing?

Every 30 days, more video content is uploaded than major U.S. TV networks have cranked out in 30 years. Do you have the real estate selling tips you need to snag a sale from the 85% of U.S. Internet users who avidly consume them? Knowing viewing trends is key to success.

Timing is Everything
The biggest trend surrounding ANY online video content surrounds content length. With gnat-like attention spans, today’s consumers prefer videos less than 60-seconds. And that’s good news for you. Short, sweet easily-consumable videos are easier and more inexpensive to produce.

How Can You Hook Leads with Short Snippets?

– Neighborhood Videos
Quick, visual neighborhood tours, sans-narration.

-Business Profiles
Collaborating with local leaders expands your audience!

-One-Minute Market Updates
Instead of droning market reports, skim the basics, offering fast access to need-to-know information.

-Community Videos
A lack of highly-localized content is frustrating for residents. Fill the void, covering local events, and boost your brand.

– Amenities Tours
Where can you get coffee/food or workout/play when you move to XX neighborhood? Showcase and share this coveted information.

-Buyer & Listing Consultation Presentations
This not only improves your presentation, but builds trust and loyalty.

-Top 10 Lists
Like the newspaper and Jay Leno, you too can create your own Top 10 lists. The possibilities here are nearly limitless: Amenities, dining, retail venues, schools…

– Buyer & Seller Tips
Evergreen, like Top 10 lists, you can also create video content on shopping for a home, lender, inspector, moving company, and more.

Are You Missing Out?

One of the most proven real estate selling tips today, leveraging video marketing, is no longer an optional luxury. It’s crucial for survival, drawing all eyes to your business and creating a deep emotional connection to potential clients, sight-unseen. Don’t get left in the dust. Increase your conversion rates and stay relevant in today’s market with the real estate selling tips and cutting-edge marketing technology of Properties Online today.

How to Creatively Get More Seller Leads with Video

Want Your Video to Go Viral? Here’s How.

One of the best ways to make an emotional connection with clients, despite the fact there’s no actual one-on-one contact, real estate video marketing is a great way to romance buyers and sellers. Since poor video marketing can backfire like a bad blind date, it’s important to keep in mind the key to attracting customers is in presentation. How can you up your popularity factor by ‘going viral’?

Forget Dancing Cats

We’re not talking wobbly, amateur videos. Some of today’s most popular viral videos have been professionally produced by major corporations seeking to reach-out to their audience in a different, yet memorable way. In the case of real estate video marketing, this entails creating content to promote your services or the sale of a property in such an attention-getting way that viewers can’t help but share it with others.

You Can Create a Viral Real Estate Video

Viral videos center on your uniqueness and creativity. Brainstorm possibilities with trusted colleagues, aiming for video content that is:

– Short
Under 5-minutes is the sweet spot that keeps videos digestible and easily replayed.

– Funny
Carefully consider your target audience and what they might find funny. Reveal your fun-side, but keep it on-point to prevent offending clients (and damaging your reputation). Share it on social media, getting the ball rolling.

– Original
Make competitors say, “Wish I’d thought of that!” Creativity is respected. Optimize search results with such a distinctive, memorable title that it’s easy to find, driving traffic.

– Provocative
Though the industry maintains a conservative persona, sex sells. Albeit in moderation.

– Memorable
Videos that help clients emotionally connect yet showcase your success keep your brand at the forefront.

– Catchy
The best viral videos are the ones you can’t get out of your head.

Ready to create a buzz of epidemic proportion? Go viral with the help of these and other real estate video marketing tips from Properties Online today.

Why Real Estate Video Marketing Works – The Statistical Data

Real estate video marketing is opening new doors, solving the age-old ‘client connection’ conundrum for realtors. Rather than a seconds-long in-person, phone, or text introduction, real estate video offers agents the opportunity to meet with prospective clients face-to-face, establishing a repertoire, with little to no time investment.

What makes this marketing medium so much more effective than its predecessors?

Stop the Presses

– Online video accounts for 50% of all mobile traffic – up to 69% for certain networks.

– Visual content (photos and videos) drives engagement over text, with visuals processed 60,000-times faster than type by the brain.

– Mobile and tablet shoppers are 3-times as likely to view a video as those on a laptop/desktop.

– Over 1-billion unique YouTubers watch more than 4-billion hours of video MONTHLY.

– The average user spends 88% more time on websites with video.

– 92% of mobile video perusers share online video content with others, which are shared 1200% more than link/text combinations.

Hold the Phone

– It is over 50-times easier to achieve a page-1 Google ranking with video according to Forrester Research.

– Video and email marketing can boost click-through rates by 90%.

– Landing pages taking advantage of video provide up to 800% more conversion than an identical page without a video.

– 90% of home shoppers use the Internet while searching for properties, with 85% of buyers looking to photos as ‘very useful’ in the decision-making process.

– Real estate listings utilizing video get 403% more inquiries than those without.

– Shoppers who viewed videos are 174% more likely to make a purchase than those who do not.

Don’t Put the Brakes on Your Career!

– Viewers retain 95% of video messages (versus 10% of text).

– Viewer enjoyment increases purchase intent by 97%, and brand association (customer loyalty) by 139%

Seventy-three-percent of homeowners prefer a realtor who offers video. Don’t get left on the sidelines. Jump into the world of real estate video marketing with the help of Properties Online today.

Technology Disrupters Coming to Real Estate in 2019

What the Top Five Real Estate Video Marketers Share In Common

The amazing advantages of video have many agents dipping their toe in the real estate video marketing waters. With so many agents touting success, newcomers are looking to tricks of the trade for maximizing response time and success in their video marketing endeavors. Is there a common thread?

What the Top 5 Real Estate Video Marketing Creators Have in Common

Among the ‘who’s who’ of real estate video content creators, a wide array of styles, tactics and channels are used. But among them, two facets prevail: Quality and quantity. Let’s take a closer look:

Peter Lorimer, PLG Estates, CA
Delivering quality, quantity, variety and consistency, this obsessive vlogger has racked-up more than 1.25-million views via the 300 uploaded videos on his YouTube channel, with a playlist packed with listing videos, marketing tips – even family vacation clips.

Jessica Riffle Edwards, The Carolinas Finest, NC
With nearly 1.6-million views and 500+ YouTube videos, Jessica records nearly every one of her videos while safely parked in her car (the rest while dancing), answering real estate questions, outlining issues, and exposing problems and opportunities.

Alvin Tapia, Alvin Tapia Homes, CA
Alvin’s personable approach and subtle, yet helpful production techniques shine, helping him connect with the community via his fun, lively video lineup.

Kelly LeClair, LeClair Real Estate, CA
When Kelly began her career in real estate, she knew video marketing would be an ideal way to distinguish herself from competitors. Using her background as a TV news reporter, her beautifully-produced, highly-informative videos and numerous webcam responses keep her firm in the spotlight.

Erik Brown, Teles Properties, CA
Erik’s YouTube channel has earned him tens-of-thousands of views from 100+ videos, including simply-produced, handheld recordings of multi-million dollar listings, proving quality videos don’t require a mega-budget.

Get Googling on these real estate video marketing gurus, taking notes on their successes. Begin developing your own online video marketing arsenal with the help of Properties Online today.

SEO Tips for Optimizing YouTube Real Estate Videos

Google Loves Video – Are You Leveraging that Love?

On the fence about real estate video marketing? You could be missing out on an advertising goldmine. In online search results, top U.S. search engine Google gives preference to websites with video content, listing sites with video higher in page rankings. What’s more, sites with video have lower bounce rates, keeping potential clientele right where you want them – with you. Used the right way, video can be a game changer, improving SEO, boosting website rankings and steering customers to your site.

Six Ways to Target Your Audience
Don’t neglect these key video genres when creating your real estate video marketing arsenal. The more engagement your videos create, the higher your rankings, and the more they’ll be shared!

– Listing Videos
Property videos are the bread-and-butter of video marketing, and a great way to reel-in leads.

– Interview Videos
Referrals from happy home buyers and sellers, lenders, inspectors, attorneys and other professionals can help you build a strong client base.

– Informational Videos
Short, educational videos on common real estate topics and questions can help you extend your reach to a much larger audience through YouTube and social media, showcasing your knowledge and expertise.

– Neighborhood Videos & Local Business Reviews
Reviews and tours ‘sell’ the community your homes are listed in, helping buyers envision themselves enjoying neighborhood amenities from the local coffee shop and eateries, to area fine arts and outdoor opportunities.

– Agent/Office Promos
Agency and personal promotional videos are an ideal way to get across what makes you or your brokerage stand out from the competition, whether that be your unique company culture, knowledge and experience, or willingness to work in outside-the-box scenarios.

– How-To’s
How-to’s boost search engine rankings and offer helpful buying and selling tips, from simple home staging tips, to more in-depth looks into inspection reports and appraisals.

Leverage real estate video marketing to its fullest potential affordably and easily. Learn more about the latest video builder tool from PropertiesOnline today.

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