Posts Tagged as Real Estate Video Tips

Group of People Asking Questions

Not Sure What to Video – Our Top Tips for Selecting Your First Projects

Overwhelmed by the thought of your first real estate video marketing project? We’ve got you covered with a host of ideas, helping you build a solid foundation to ensure a maximum return-on-investment with your upcoming video marketing campaign.

What Real Estate Video Marketing Projects Should be at the Top of Your To-Do List?

– How-To & Top-10 Videos
How-to and list-style videos are uber-popular, growing 70% year-over-year. Capitalize on short attention spans, time shortages, and the inherent desire for categorized, easy-to-assimilate information. Toss these to the top of your to-do list, being certain to pack them with valuable information that establishes you as an authority in the real estate arena.

Property Listing Videos
The ‘no-brainer’ of real estate video marketing, footage of listings at all price points posted to YouTube, your website, and social media boost your Google rankings, expand your reach, and increase brand awareness.

– Agent Profile Videos
Self-promotional videos showcasing your knowledge and trustworthiness help potential clients establish an emotional connection and sense of loyalty to you – even before the first in-person point of contact.

– Customer Testimonials
Nothing says you’re great at what you do like the heartfelt testimony of satisfied clients. Powerfully persuasive, they build your credibility, increasing prospect interest. Buildup your marketing arsenal with as many of these on your site, landing pages, email and social platforms as possible.

– Neighborhood Lifestyle Videos
Help prospective buyers envision what life might be like in a neighborhood by showcasing area amenities from dining to shopping and recreation, simultaneously demonstrating your in-depth local knowledge.

– Q&A Videos
What questions do your clients have about the buying or selling process? Create a video Q&A, showcasing your expertise, impressing clients, and boosting your online presence.

Still stalling on your real estate video marketing endeavors? One-minute of video generates 4-times as many listing inquiries and equates to 1.8-million words of web-based press. Opportunity is wasting. Get yourself in gear with the help of PropertiesOnline today.

Real Estate Trends

Why Real Estate Video Marketing Works – The Statistical Data

Real estate video marketing is opening new doors, solving the age-old ‘client connection’ conundrum for realtors. Rather than a seconds-long in-person, phone, or text introduction, real estate video offers agents the opportunity to meet with prospective clients face-to-face, establishing a repertoire, with little to no time investment.

What makes this marketing medium so much more effective than its predecessors?

Stop the Presses

– Online video accounts for 50% of all mobile traffic – up to 69% for certain networks.

– Visual content (photos and videos) drives engagement over text, with visuals processed 60,000-times faster than type by the brain.

– Mobile and tablet shoppers are 3-times as likely to view a video as those on a laptop/desktop.

– Over 1-billion unique YouTubers watch more than 4-billion hours of video MONTHLY.

– The average user spends 88% more time on websites with video.

– 92% of mobile video perusers share online video content with others, which are shared 1200% more than link/text combinations.

Hold the Phone

– It is over 50-times easier to achieve a page-1 Google ranking with video according to Forrester Research.

– Video and email marketing can boost click-through rates by 90%.

– Landing pages taking advantage of video provide up to 800% more conversion than an identical page without a video.

– 90% of home shoppers use the Internet while searching for properties, with 85% of buyers looking to photos as ‘very useful’ in the decision-making process.

Real estate listings utilizing video get 403% more inquiries than those without.

– Shoppers who viewed videos are 174% more likely to make a purchase than those who do not.

Don’t Put the Brakes on Your Career!

– Viewers retain 95% of video messages (versus 10% of text).

– Viewer enjoyment increases purchase intent by 97%, and brand association (customer loyalty) by 139%

Seventy-three-percent of homeowners prefer a realtor who offers video. Don’t get left on the sidelines. Jump into the world of real estate video marketing with the help of Properties Online today.

SEO Tips for Optimizing YouTube Real Estate Videos

Easy Steps to Creating Your First Real Estate Interview Video for Marketing

Listing videos are easy for most agents to dive into. Interview videos, however, can make some break out in a cold sweat. Rest assured, whether you’re camera shy or a natural in the spotlight, it’s possible to quickly add a winning interview video to your real estate video marketing arsenal.

Why an Interview Video?
Interview videos are faster to compile than memorized, scripted videos, requiring minimal prep and delivering footage with a more genuine feel.

Steps to Success:

1. Plan Your Narrative.
– We’re here with area realtor, specializing in _________. What’s your name?
– How long have you been in real estate?
– Is this a full-time occupation?
– Do you have any specialty designations/certifications/education? (NAR, CRS, ABR, SRES)
– What (specialty) services do you provide?
– What are your favorite home marketing approaches? (Social networking. YouTube listing video. SMS/text lead capture.)
– Do you have a philosophy/key to success in your specialty? (Staging. Great photography.)
– What do you feel sets you apart from other agents? (Knowledge. Marketing flexibility.)
– How many listings do you typically have on the market?
– How many sold last year?
– How long does it take listings to sell?
– Any expert advice for the current market?
– Give your name, inviting customers to contact you to learn more.

2. Enlist Help.
Enlist on or off-camera help for asking the interview questions.

3. Shoot.
Answer the spoken questions (any pauses and ‘ums’ and ‘likes’ can be edited out later).

4. Submit to Properties Online for Fast, Easy Production.
Our video builder tool makes short work of interview video compilation and editing, producing a professional HD-quality video in just minutes. Simply upload your real estate video marketing footage, and you’ll be on your way to syndicating your video footage to YouTube, your website and social marketing arenas.

Are you taking advantage of all of the available real estate video marketing possibilities at your disposal? Boost your online presence with the help of Properties Online today.

Should Your Real Estate Video Try to Go Viral?

Should Your Real Estate Video Try to Go Viral?

Taking center stage in today’s video usage in real estate marketing tips and tricks: Viral real estate videos. Done correctly, viral videos can help you reach your target audience in a different way, drawing in clientele through an uptick in shares, and building your brand and reputation.

Coming Up with a Theme
Viral videos take common topics, but apply an amusing or funny perspective to addressing them, such as…

• A song parody.

• A short movie of a luxury property.

Animated videos of property/area history.

• Neighborhood tours made interesting.

• Celebrity client testimonials.

• Funny web video series, such as ‘A Day in the Life of…’

• Hideous property montage (you’ve listed and sold).

Re-enactment of funny/memorable/uncomfortable situations.

• Provocative commercials that entice potential clientele to see a property or use your services.

Feel ‘Viral Fever’ Coming On – Not So Fast
With video usage in real estate marketing, always remember to use good judgement when creating your video. Offensive or off-color video can give a bad impression of you and your brand – which as expected, will spread like wildfire – and backfire. If you’re not sure of your idea, ask a colleague you can trust. Remember: The goal is to create business, gaining the most out of your video investment.

Remember, the Best Viral Real Estate Videos Are…

Funny
The easiest way to go viral – albeit with the right style of language, content and humor.

Creative
The most respected way to get attention, creative titles (optimized for quick retrieval) make your competition wish they’d dreamed-up the idea first.

Short
Less than 5 minutes. Your company’s branding and logo should likewise make a short, subtle appearance.

Provocative
Yet with the industry’s conservative persona in-mind.

Memorable
Like the viral video, “Gangnam Style.”

Sick of the same old, same old? Create a marketing epidemic. Take advantage of viral video usage in real estate marketing with the help of Properties Online today.

Tips for Optimizing for Local Searches

Tips on Optimizing Your Real Estate Video for Local Searches

Video usage in real estate marketing can sometimes seem tricky – especially when it comes to optimizing your latest creation to gain viable, local leads.

S-E-Uh-Oh
Search engine optimization, or SEO for short, is key to those top Google rankings everyone covets. You use it every day – keying in your search dujour to magically populate information. But there’s a method to this informational insanity…

Rising to the Top
To get your video in front of the right eyes, you’ll need the right recipe for success:

  1. A relationship with YouTube.
    The #2 search engine after (and owned by) Google, YouTube offers reliable – and highly visible – video hosting. Listing videos here weights in page rankings, which are seamlessly integrated into Google search results, and can integrate with your G+ account.
  2. A killer title.
    Your chosen title should be relevant, stand out, and entice, with strong adjectives, catchy phrases or interesting questions… ‘Breathtaking Farmland’… or… ‘A Little Slice of Heaven’… with the property address. Not that creative? A traditional listing name will get the job done: ‘123 Any Street, Roy’s Real Estate, Detroit.’
  3. A geotag that’s going places.
    To coordinate your video with your business’ location.
  4. The right digits.
    Make sure your NAP (name, address, phone number, and site link) are in the video description – AND THE CONTENT – so you can be easily contacted.
  5. Deep embedding.
    Embedding videos onto your website will help get the videos more views. Results are weighed heavier on pages with text – so add an intro before or put the transcript on the page after the video.
  6. A sharing heart.
    Promote and share your video on every possible social media outlet, using the correct social sharing links for each platform for best viewing and to create a ripple-effect of sharing.

Don’t let video usage in real estate marketing fall short. Set yourself up for success with the help of Properties Online today.