Tag archive for "real estate video" | Blog.PropertiesOnline.com

November May Just End Up Being Your Best Month

Video: The Biggest Return on Investment for Real Estate Marketing

Looking for a marketing medium that offers a dramatic return on investment? Video in real estate marketing delivers! 85% of buyers and sellers are seeking an agent who uses video. Why? Homes listed via video get four-times (four-times!) the inquiries of those without, and offer a far faster, decipherable, more user-friendly means of perusing homes and neighborhoods.

What About the Expense?
Video is an additional, though affordable expense. But with today’s smartphone and tablet technology, it’s no more expensive time or money-wise than taking listing photos, particularly with today’s convenient video builder technology.

How Can You Make the Most Out of Your Video Investment?

– Stick with What’s Popular
Among the majority of Americans looking to video for real estate research, 86% look to video for community information; 70% rely on it to conveniently tour the inside of homes from the comfort of the couch. These avenues, therefore, offer the most bang for your buck. Can’t afford both? Look to a production venue that can combine home listing and community information, nabbing both types of prospects and minimizing costs.

– Think “Evergreen”
To make the most of video in real estate, look to “evergreen” content: Recyclable content you can use again and again, such as community information and personal promotional videos.

– Syndicate
YouTube is the top destination for house hunters – even over listing websites. Make this your default syndication location, setting up your own channel, organizating your playlist, and integrating search-friendly keywords and tags to boost exposure.

– Share
The more places you post your video, the more likely you are to be found. Go beyond YouTube and real estate website posts, sharing via pasting your video link into your local MLS, Craigslist, Facebook, Twitter posts, and other social venues.

Ready to put video in real estate to work for you portfolio? Discover a better way to market yourself and your listings with the help of Properties Online today.

Virtual Reality and 2-D Video Replace the Traditional Open House

The home shopping process can be long and laborious for sellers, shoppers and realtors alike. Luckily, video usage in real estate marketing has come to the rescue, delivering the time-crunched masses a faster shopping solution.

24/7, 365 Day-A-Year Access
Video and virtual reality (VR) now offers unfettered access to homes on the market, saving a shocking amount of time compared to in-person perusal. No longer are sellers repeatedly forced to clean and vacate for showings, or realtors’ schedules stretched to accommodate looky-loos. Potential buyers can browse the inside of homes at their convenience, in privacy, making contact for only those listings they are seriously interested in.

Easy Setup
Far from the creation nightmare most agents assume, video listing tools and VR services offer easy compilation and editing. All an agent has to do is create the canvas with the right home staging and professional quality photography to take advantage of video usage in real estate marketing.

Tips to Achieving Winning Video Results
Whether you hire a professional or D-I-Y, quality counts. Gorgeous photographs of clean, well-lit, clutter free areas show a home in its best light. Walk-throughs and/or floor plan sketches can showcase the crucial information buyers need to take the plunge.

Providing enough – but not excess – content is key, with most listing and neighborhood market videos in the 2-4 minute range. Cover main features, unique facets, and buyer favorites like walk-in closets and storage, including a brief call-to-action to inspire interested buyers to reach out and learn more.

With added neighborhood area and amenity videos, the market is made easily accessible even to out of town shoppers, widening the potential buyer pool and driving additional traffic to your listing through enhanced SEO and social sharing.

Burned out on open houses? So is everyone else. Discover a better way, putting video usage in real estate marketing to work for you today. Learn more from Properties Online today.

Forbes Says May May be the Best Time to Sell

Even FSBO Sellers Should Use Video to Sell Their Property

Video usage in real estate marketing is the fastest and most effective way to share information. And just because you’re opting out of the traditional sales route to sell FSBO doesn’t mean you have to miss out on its tremendous benefits. Why should you bother with video for your FSBO home?

• More than 90% of buyers are searching online for the perfect home.
YouTube is the prime location for video marketing success. It’s free to use for those posting videos and it’s the top destination for house hunters (even over listing websites!). YouTube claims 51% of the house-hunting market share, with over 1 billion active users. That’s one massive pond to cast your lure in.

• Only a small percentage of agents are utilizing video.
Very few real estate pros (about 5%) and even fewer FSBO sellers (1%) utilize video to market homes, giving you a competitive advantage.

• Homes with listing videos get four times the inquiries.
Establishing the personal connection shoppers need – without time-consuming showings. Share your video online, pasting the link into social posts for automatic embedding.

Creating a video has never been simpler or more affordable.
With today’s technology, it’s both easy and affordable to jump aboard the video bandwagon. Create your own free YouTube channel, take photogenic shots with a good phone or camera, and drag and drop them into Virtuets to create a stunning and affordable video that you can share in just minutes.

What’s a Virtuet?
A Virtuet is a short real estate listing video to showcase your property that’s easily shared online, showcasing key features and unique aspects of your home. Simply upload these short, less than 2 minute clips to YouTube, and add search-friendly keywords and tags to boost rankings.

Video usage in real estate marketing isn’t just for agents. Earn the return-on-investment for your home you’ve always dreamed of with your FSBO listing and the help of Properties Online today.

Shutting Down the Money - Chinese Real Estate Investments Dry Up

Video Sells Your Real Estate Listings Faster

Video usage in real estate marketing helps you sell listings faster. And while listing videos remain the belle of the ball, there are plentiful other real estate video options that deliver the looks that your burgeoning business needs.

These Real Estate Video Types Deserve Your Attention Too!
Allocating a bit of time and effort to often overlooked video fare can add another layer to your online marketing presence:

• Buyer/Seller Advice
Buyer and seller advice turns you into a reliable resource, and offers opportunities for ‘evergreen’ content, remaining relevant for some time following your effort. Examples include FAQ videos such as how to save for a down payment, finding a trustworthy lender, preparing a home for listing, home offer tactics, and more.

• Blog Post Recaps
A great way to repurpose content, as listed above!

• Neighborhood/Community
Neighboring homes, schools, and amenity offerings are prime information targets for buyers, especially those too far away for a quick drive-by.

• Interviews/Case Studies
There’s no better advertising than happy clients. But don’t neglect other professionals who can speak on your behalf, such as lenders and builders.

• About Me Explainers
Offering customers insight into who you are and what you have to offer can help foster trust and a more personal connection.

• Housing Market Updates
Market updates help clients overcome unknown market obstacles from the broad to the hyper-local. (Think: Sellers vs buyers markets and inventory shortages.)

• Special Offer
Limited-time free buyer/seller consultations during slow seasons, or unique downloadable content can help you standout and build your base.

• Local Business Reviews
What are (your) favorite area establishments, and why? Put someone else in the spotlight for promotional reciprocity.

• Humorous/Themed
A great sense of humor can help you connect and standout from cookie-cutter competition.

Catch the eye of new clients with a bit of something new. See video usage in real estate marketing in a different light with the help of Properties Online today.

Market Your Properties for Success With Specialized Tools

The Most Popular Marketing Methods for Promoting Real Estate Video

Video use in real estate marketing is reaching an all-time high. Do you have the tips and tricks you need to get your content seen? You’ve put a lot of effort into your video – and you should be putting the same amount of effort into getting your masterpiece seen by the right people: Prospects who are likely to convert into leads, and (hopefully) clients down the line…

The Secret to Your Success
You don’t have to be a video marketing expert. This simple checklist will work for brokers of any age, experience, and niche, giving you considerable mileage for your real estate video marketing efforts:

Flaunt what you’ve got
Your website is an ideal location to flaunt video messaging – your premier place for hosting. Splash your home page with a promotional video, alongside listing videos and informational “vlogs,” ensuring they are properly search-optimized for exposure. Great options for inclusion in your campaign include:
- Agent/Brokerage promo videos
- Property listings
- Area & community features
- Informational videos
- Interview videos
- Client testimonials
- How-to advice
- Market updates
- Special offer videos
- And more!
Be social
Facebook, YouTube, Twitter, LinkedIn, Instagram are prime places for real estate video marketing promotion. Pin status updates to the top of your social pages featuring top-performing videos, and splice-and-dice for sharing on Instagram and Pinterest, gaining maximum exposure by sharing them over the course of months – versus weeks or days.
Send a note
Email is a powerful marketing tool for direct communication with leads and clients, allowing you to custom-tailor videos by individual needs, in-turn moving prospects down the marketing funnel. Because you can’t embed, however, be sure to include a photo from the recording (linking to the video landing page), inspiring prospects to take a look.

Looking for a little help with video use in real estate marketing? Properties Online has you covered. Discover more today.

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