In two words: use technology!
While flyers are still an integral part of running a real estate business and promoting new listings, and lawn signs are also a great way to let local prospects know a home is available, technology can help drive more traffic to your listings and allow you to reach an audience that is far bigger than the audience you could reach using traditional marketing methods.
Here are a few ways you can take advantage of modern tools to blast your listings in ways that were not available to agents just a few short years ago:
Promote them on your agent website
An agent website is your digital business card. But it is so much more than that. It can be so rich in content, in articles, blog posts, photos and testimonials, that it beautifully demonstrates your knowledge, your expertise, and the value you will bring to clients. Use software such as Real Estate Sites to make building the site a snap and to include important features and tools to make it search engine friendly and to highlight and publicize each new listing.
Create Single Property Sites
A single property site is usually the first Google result that someone will get when they search for a listing’s address on the Web. It’s one of the best, fastest, most cost-effective ways to drive more traffic to a single listing.
Social media allows you to reach out to prospects in real time, telling them about an exciting new listing and encouraging the to share it with their friends. Social media is inherently viral – postings of interest are reposted, shared and re-tweeted and so are exposed to a large audience.
Creating a video for each of your listings maximizes the “fun” and “cool” aspect of modern technology. Post the video on your site or on your blog, share the link in social media, and people will love watching the videos – and sharing them with their friends.
Make the most of the mobile trend and drive more traffic to your listings. Make sure people can easily access your listings from their smartphones by including a QR code on your lawn signs and on your print media, and make sure your website is mobile-friendly.
Technology is giving you the tools to drive serious traffic to your listings. Are you making the most of it?