Posts Tagged as Real Estate Website Tips

Promotional Videos Can Go a Long Way to Boost Business!

Real Estate Service Sampling – Are You In?

Sampling is one of the most proven marketing strategies for increasing sales, and is one of the leading real estate trends successful agents subscribe to. Like the frozen food peddlers at your buying club, giving potential customers a taste can lead them in unexpected directions. And though not quite as simple and attention-grabbing as those tangibly tasty puddings and pies, sampling your services is still just as easy to implement – and equally effective at boosting sales.

Sample packaging
Sampling your knowledge can instill confidence in homeowners that you can meet their buying and selling needs, prove your enthusiasm and authenticity, and boost comfort levels and trust. But what you’re sampling should depend on the modality…

How can you give customers a taste?

In-person

• The single best way to sample your service, is a 30 minute face-to-face where you can show your expertise, authenticity, passion, personality, and compassion for clients. (In real situations – not cold-calling, door-knocking, or “schmoozing”.)

• Let those you connect with know you’ll refer business their way when the need arises, and if you meet anyone who can meet their needs, you’ll connect them as well.

Display advertising (keep it short and sweet)

• How long have you served the community?

• How many clients?

• Do you live where you work?

• What local businesses do you love? Partner!

Print

• Be real: Incorporate everyday photos (even silly ones) over Photoshopped headshots.

• Offer recently sold data, upcoming local events, and tips.

Social media

• Post lots of local information, from cool new listings, to historical facts and new business additions.

• Share at-home and at-work personal pictures (i.e.: be human).

Website

• Blog on topics that show your unique knowledge base, and write with personality. (How-to’s, comparison/contrasts, “why” pieces, etc.)

Last marketing effort leave a bad taste in your mouth? Put winning real estate trends to work for you that’ll leave you hungry for more, only with Properties Online.

What is Compass and Why Is It In the News?

Let the Mud Fly: Zillow Versus Move Inc.

Which Real Estate Website Will Prevail
Which Real Estate Website Will Prevail

In the latest real estate news, more than $60 million dollars are at stake as legal tensions mount between Zillow and News Corp’s Move Inc., acquired by Rupert Murdoch in 2014.

At the center of the debacle?
Former Move Inc. exec Errol Samuelson, hired by Zillow in March 2014.

What’s the stink?
Move Inc. is suing Samuelson and Zillow for allegedly hijacking trade secrets: Specifically, using info stolen from Realtor.com to gain an advantage in the market. Samuelson was banned from working at Zillow by a Washington State Superior Court Judge but that ban was lifted last year.

Who’s spending the big bucks?
Zillow, in a recent SEC filing, noted legal costs related to the litigation climbed to $27.1 million last year, and are expected to rise to a cool $36 million in 2016. Adding insult to injury: Zillow’s fourth quarter profits fell short of expectations this week.

The he-said, she-said:

  • Zillow
    In a recent CNBC real estate news interview, Spencer Rascoff, CEO of Zillow, responded to a question on legal costs, “We are focused on innovating, News Corp. is focused on litigating. Unfortunately, you see this all too often in business where companies who lose on the business battlefield resort to the court room out of desperation.” He further described the lawsuit as “vindictive and baseless.”
  • Move Inc.
    In response to Rascoff’s statement, Move issued a statement noting the accusations were based squarely on the merits of the case, not emotions. Also, the lawsuit was filed by Move well before News Corp owned the company, It further pointed out Zillow’s own SEC filings, which concluded the ‘reasonable probability’ that Zillow will suffer a loss in the lawsuit – and pointed to recent hearings on evidence destruction by Zillow.

Don’t let current real estate news take you by surprise. Stay up on the latest with Properties Online today.

Tips to Marketing Your Listings via Easy Websites

Marketing Your Listing Online
Marketing Your Listing Online

Tired of toiling to keep up with business-related websites and countless social media platforms alongside the multitudinous demands of your clients? There’s a faster, easier, and more affordable solution to your marketing woes…

Make life easier with these real estate selling tips for marketing listings:

  • Get out of HTM-hell.
    Tired of puzzling out code? Create a modern, dynamic and mobile-ready website in minutes that’s fast and easy to update all by yourself. Goodbye web design fees! Choose from dozens of design combinations, with default or customized text, graphics and images. Add unlimited custom pages and documents for function and ease, and keep prospects glued to your site with full MLS listing data and search features.
  • Get personal.
    With free single property listings with your website subscription. Top real estate selling tips point to single property sites as THE way to secure more listings.
  • Stop repeating yourself.
    Instantly feed listing details added to your agent website to major real estate listing portals like Trulia, iPropertySearch, and many more with free listing syndication. Then create a viral marketing campaign without “liking,” “sharing,” and “tweeting” yourself to death daily with built-in social networking tools and a free Facebook App that automatically links and dynamically updates.
  • Keep up with the times.
    Quickly creating videos for your listings that directly upload to YouTube and boost your conversion rate and SEO search rankings on Google.
  • Don’t reinvent the wheel.
    Clients want listing flyers? Take off your graphic design hat and let your website work for you, automatically generating flyers with the click of a mouse for email (PDFs), Craigslist, or print.
  • Speed up traffic.
    Generate QR codes to more quickly guide prospective clients to your listing website, then capture leads quickly with Lead Alert text messaging.

Looking for a few more real estate selling tips to help you take a load off? Soothe yourself with the help of PropertiesOnline.