Posts Tagged as Sales Tips

Tweet Your Way to Success Using 140 Characters

Have tweeters block? Don’t over-think real estate promotion. Tweeting is all about keeping it simple!

Content clueless?
Real estate promotion tweets should involve listing news that can broaden YOUR business, including…

  • Announcing new listings (don’t forget the link!).
  • Price reductions.
  • Upcoming open houses.

Create short and sweet successful tweets that can’t be beat:

  • Cozy-up to hashtags.
    Posting hashtags in front of keywords helps Twitter categorize tweets and organize search results so potential customers can easily access pertinent information. Opting for commonly used phrases nets you better results. #YourCityRealEstate and #YourCityHomesForSale are great places to start.
  • Less is more.
    Don’t over-post. Tweet after tweet of information will eventually be ignored – or worse – “un-followed.” Keep your own preferences in mind when setting the frequency of your posts, considering who overwhelms you with frequent posts versus those you prefer to follow.
  • Dot your I’s and cross your T’s.
    Not everyone can have flawless spelling and grammar, but you should at least make the effort – and proofread before publishing tweets. After all, you only get 140 characters, so you’ll need to make the most of them!
  • Build a strong foundation.
    Hundreds of millions of tweets are sent every day. If you want yours to be found and not lost, make certain they are unique, interesting, timely, and relevant. Clichés, outdated information, and dull updates won’t get you noticed, and may later get you ignored. If you want the right kind of attention, clue potential clients in to information they’ll appreciate, like new properties, added locations, and mind-blowing real estate news.
  • Keep up appearances.
    Tweets should be professional, aimed at building up your reputation –not embarrassing yourself or promoting scandal. If you’re not proud of it, don’t publish it.

Looking for more tips to expand your customer base with proven real estate promotion techniques? Properties Online can help. Contact us today!

When Real Estate Agents Say This, It Really Means That

Real estate humor? We swear, it’s not an oxymoron. How far are you pushing the envelope in your efforts to sell a home? Lighten up and laugh at yourself.

What are you really saying when you’re describing listings?

  • A charming home…
    Not old enough to be historic, but too old to be considered new… This home is experiencing a mid-life crisis.
  • Original condition…
    Bring your duct tape and WD40, if this home was a car, it’d be wearing a “HONK IF PARTS FALL OFF” bumper sticker.
  • A turn of the century, historic home…
    Probable electrical, plumbing, lead paint, and asbestos issues, with the added bonus of no storage space.
  • This house is low maintenance…
    This house hasn’t been maintained in 25 years.
  • Architect ready…
    You’d better be married to one, this total gut job is going to cost you some serious green.
  • This home is cozy…
    You’ll outgrow this house before you get the moving van unloaded.
  • Conveniently located…
    Let your imagination run wild… Could be located right next to anything: the expressway, airport, train depot, industrial area, or wildlife refuge, even the local Walmart.
  • Recently updated home…
    The seller bought this home as a foreclosure – and repainted the interior.
  • Pool home…
    Kiss your free time good-bye and bring your checkbook for the added insurance, repair, pool care, chemicals, safety equipment…
  • Rustic…
    Plumbing consists of an outhouse or composting toilet.
  • Finishing touches needed…
    We hope you’re good with drywall, trim, paint, flooring…
  • A once in a lifetime opportunity…
    You might want to avoid this phrase unless you want to be the butt of future real estate humor jokes. The only thing that’s once in a lifetime is death.

Running out of real estate humor thanks to the challenges in today’s market? We can help. Effective marketing and time savings are only a click away. Check out Listings Unlimited today.

Are You Sabotaging Your Own Real Estate Selling Success?

Are you making or breaking your real estate business with your current sales style? Ensure your success with these real estate selling tips from New York Times best-selling author Don Hutson:

  • Address your attitude.
    Among real estate selling tips, your attitude can be your biggest burden or your greatest opportunity. Land on the positive side of sales:
  • Plan ahead.
    Properly organize your time and efforts.
  • Stop counting those chickens!
    Avoiding pre-judging prospects. Web leads DO turn into deals, people still need homes despite lackluster inventory, and half of buyers have homes to sell themselves.
  • Steer clear of pessimism.
    Optimism is the foundation of successful sales. Focus on solutions, stop whining, and start smiling.
  • Know your numbers.
    This means tracking the good and the bad. Determine the worth of each call you make. Assume each of the 100 expired listings you call will gain you 10 listing appointments. Of the 10, five will earn you $40,000 (an average of $8,000). Divide total commissions by the total of expired listings you called. Yes or no, your calls are worth $400 a piece! This is why you must push call volume to maximize sales contact.
  • Categorize prospects on the loyalty ladder.
    Focus on the top 20 percent – and get them moving up.
  • Rung 1: Suspects
    All possible home buyers and sellers.
  • Rung 3: Customers
    Those who will do business with you.
  • Rung 4: Clients
    Those that value your opinion and advice.
  • Rung 5: Advocates
    Not only do business with you, but refer you to others as well.
  • Rung 6: Confidants
    Though they take time to cultivate, confidants are the ultimate in in-depth, loyal, authentic communication.

Ready to streamline your sales process? We’ve got the real estate selling tips and tools you need for success. Learn more.