Posts Tagged as Seller Tips

Don’t Let the Bed Bugs Bite: Bed Bug Issues in Real Estate Sales

Don’t Let the Bed Bugs Bite: Bed Bug Issues in Real Estate Sales

It’s a nightmare scenario. A buyer moves into their would-be dream home, only to find uninvited residents: bed bugs. As infestations rise nationwide, bed bugs are increasingly affecting real estate sales transactions.

Know the Signs

Bed bugs are equal opportunity pests and “dirty” has nothing to do with it. These masterful menaces hitchhike their way into luxury apartments, suburban homes, even the local library and theater. Though not known to carry disease, their nighttime shenanigans are cause for severe physical and psychological discomfort. How can you identify these pests?

– Like mosquitoes, they come out at night to drink blood, leaving behind itchy red welts on their victims.

– With apple-seed-like bodies, bed bugs hide in the nooks and crannies of mattresses and sheets.

– They often leave behind dark fecal/blood stains on linens, mattresses, box springs, and carpets.

– Pearly-white, pea-sized egg deposits may be found along headboards, electrical plates, baseboards, and window casings.

– White, rice-like, exoskeletons from moltings are often found under area rugs.

Discuss Disclosure Dilemmas:

Seller Beware

Though real estate sales agreements are broad, and don’t typically list bed-bug-specific issues, this doesn’t mean sellers are off the hook. Failure to list a bed bug infestation could be seen as a breach of disclosure of latent defects, leaving sellers liable for litigation.

Buyer Beware

Until states begin to incorporate bed-bug-specific realty regulations, hiring a pest control company, in addition to the typical home inspection, could be money well-spent.

Don’t Delay

If home sellers or new residents come across bed bugs, advise residents to seek professional help ASAP. Some home remedies are dangerous, and tossing bug-ridden items spreads bed bugs to neighbors. Bed bugs reproduce rapidly, and infestations can be costly to treat: $250-900 per room, and up to $5,000 for extreme infestations. Timely treatment is imperative.

Don’t let your career fall victim to bed bug bites. Stay informed on the latest issues effecting real estate sales with Properties Online today.

Real Estate Trends

What to Know About Regions Where Home Prices Are Increasing Faster Than Incomes

It’s no news to agents, real estate trends point to the continued appreciation of home prices. What does this mean for sales?

A Shortage of ‘FOR SALE’ Signs Drives Prices Higher
The Mortgage Bankers Association’s Chief Economist noted a lack of listings in the housing market is driving prices higher. Despite already high prices, bidding wars are not uncommon.

Wage Stagnation Complicates Matters
American wage growth is being left far in the rearview, with home prices increasing at staggering levels twice that of income growth. On an annual basis, wages are growing just 2.6%, with a less than expected 0.1% rise in February. Stubbornly stuck, lackluster hourly earnings have been well-documented on government employment reports.

Prices Now Higher than the 2006 Peak Before the Housing Crisis
To add insult to injury for income-strapped buyers, national home prices have risen 6.2% annually based on the most recent S&P CoreLogic Case-Shiller survey, to levels now 6% higher than their peak before the housing crisis.

Lack of Supply Lags On
A housing shortage continues to constrain the market, with the absolute number of units on the market nearing record-low levels. Though homebuyers have tried to step up the pace, new homes are not filling market shelves fast enough. And this insatiable demand is horrifyingly happening before the peak of Millennials entering the housing market.

Mortgage Interest Rate Rises but a Minor Speedbump
In current market conditions, the fact that mortgage rates are at around 4-year highs isn’t offering much relief. Those hoping rising prices are among passing real estate trends are out of luck.

The wave of increased housing demand is expected to continue, bolstering steady growth and affecting the economy over the next 4-5 years. The supply crisis is not letting up, and neither are gains in home values.

What real estate trends are taking their toll on your bottom line? Stay in the game with the help of Properties Online today.

Shutting Down the Money - Chinese Real Estate Investments Dry Up

Five Signs That Sellers are Itching to Unload

Every seller wants to sell their property – otherwise they wouldn’t be listing. But sometimes sellers get a bit carried away. And smart real estate buyer’s agents know the signs: The signs sellers need to get out of Dodge. With the right foresight, you and your clients can snag a sale fast – and at a great price.

Five Signs the Seller is Itching to Sell:

1. The listing is screaming for a buyer.

Common signs include multiple price reductions, asking price below market value, and ‘cash only’ transactions.

2. New family additions.

Multigenerational family situations, from beds in the family room or den bearing in-laws, to a crib crammed into the corner of the closet of a parent’s bedroom, are bright, flashing neon signs sellers need to move – and yesterday.

3. Sellers answer questions candidly and quickly…

Noting problem areas such as the need for a new roof or past flooding issues without batting an eye. Sellers don’t usually disclose such information, in hopes of eking out every last dollar from the sale of their home. But desperate sellers will, in hopes of preventing any last-minute sales snafus that could have them waiting ever longer for another seller to come along who is capable of catering to such issues.

4. The seller doesn’t live in the house anymore.

Real estate buyers agents should know right away, if the home is vacant, it’s game-on. The seller cannot cover two mortgages over an extended period of time without their finances taking a serious hit.

5. The home is listed as an estate.

Heirs to an estate are often anxious to sell the home of the original owner, and are often more willing to move on price in efforts to liquidate assets and move-on.

Stand out from the average real estate buyer’s agents, bringing more to the table with the help of Properties Online today.

How to Market Real Estate to Generation Z Buyers

How to Market Real Estate to Generation Z Buyers

With more mobile phone connections existing than people on the planet, real estate news points to changing teams – particularly when it comes to marketing to Generation Z buyers. As smartphones continue their climb to the top as the go-to marketing channel, how will you reach Gen Z buyers?

Small Screen, Big Impact
Over 50% of kids under 18 were raised in homes without a landline. And forget Tracphones – 85% of their phones are smart. This is having huge repercussions on marketing tactics for Gen Z buyers.

What’s the Best Way to Market to Gen Z?

– Not ‘Mobile-First’… ‘Mobile-Only…’
Because of Gen Z’s ‘mobile-only’ focus, mobile advertising will comprise one-third of advertising dollars in the next few years. How portable is your current realty campaign?

– Push-‘Em, Don’t Pull-‘Em
Push notifications, those app-base pop-ups that litter your smartphone, are three-times more likely to be opened than emails by Gen Z buyers, showing an opt-in rate of 36% in iOS real estate apps.

– App-Happy
90% of mobile device time is spent in apps, versus Internet browsers. A quick-and-dirty app won’t work though – Gen Z leaves frustrating apps roadside. Instead of buggy apps, look to marketing tools flexible enough to incorporate with today’s latest social networks.

– Short-Sighted
Multi-screen users, Gen Z browsers bounce from device-to-device, with an attention span of mere seconds. Tweet. Insta. Snap. If you can’t engage them fast – they’re gone. For this genre, YouTube video marketing is the medium of choice.

– Socially Commitment-Phobic
It’s hardly real estate news that Gen Z-ers spend a lot of time in social apps. But what may be news to older generations: They’re a fickle lot, with favored social platforms rapidly morphing. Without a flexible marketing platform that can rapidly shift, you’ll be left in the rearview.

Marketing to these ‘creatures of the moment’ taking you a blue moon? There’s a better way. Learn more about the latest integrative technology from PropertiesOnline today.

Home Staging Doesn't Have to Break the Bank

The Wow Factor Doesn’t Have to Be Expensive – Staging Tips

While staging a home is very important when you are trying to move it quickly, spending too much on the staging process can take a big bite out of your profits. Here are a few real estate selling tips to help you stage a home without having to break the bank:

Depersonalize the Space

One person’s dream might be a potential buyer’s nightmare when it comes to decor. Small touches of personality generally are not a big deal, but when an entire room is dedicated to the owner’s clown painting collection, it can turn a lot of people off. Putting away items that are too personalized, such as eccentric collections and personal photos, for what should be a generic home showing is the key to getting people to imagine themselves in the space.

Highlight the Positive Features

Draw special attention to the aspects of a home that buyers typically love. If there is a fireplace, get a fire roaring (except in the middle of the summer) and show the home at night. Homes with several bedrooms should be given their own theme to highlight the fact that there are many different bedrooms for children to choose from. Water features should be turned on and any other outdoor areas should be prominently featured on your website so potential buyers know what to look for.

Stimulate Olfactory Nerves

Opening up the windows to get some fresh air in a stuffy house is a great way to get musty smells out before a potential buyer shows up. When you do not have that option, or even if you do but want to add to it, buying a few air fresheners will make a home smell pleasant, helping buyers to associate the house with positive thoughts.

For more staging tips, or to learn about how the web is becoming the dominant avenue for residential real estate sales, visit us at Properties Online.